Derris is a brand consultancy headquartered in New York City and London. We approach our work methodically, telling stories with universal impact through strategy, positioning, content and communications. We challenge conventional thinking and seek to work with people who have an open mind for new ideas. We have a dual-pronged approach: first we help clients shape their message and then we help them communicate that story through media, only working with people, companies and causes we believe in.
ABOUT DERRIS
Derris is here to help build great brands. From lifestyle and fashion, to food, health & wellness, home & hospitality, technology, non-profit, finance, real estate, sports and more — we work with both new and established companies to develop narratives that stand out in cluttered industries. We create unique messaging and execute strategic media relations programs that blend traditionally separate practice areas to offer clients a holistic approach to both consumer and business storytelling. A few of the clients on our roster include: Warby Parker, Reformation, Cuyana, Rhode, Bombas and Starface.
In 2022 we joined Orchestra, a strategic communications and marketing company built for today’s complex and fragmented world. As part of Orchestra, we can offer services from strategic insights to public affairs—and expertise across philanthropy, travel, politics, and more. Our partner agencies include BerlinRosen, Civitas, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals.
ABOUT ROLE
Derris is looking for a Senior Account Executive, Influencer Marketing & PR to be responsible for leadership and strategic planning across a variety of clients, with a focus on influencer initiatives and helping brands activate across emerging platforms. The ideal candidate will have experience working across industries and is comfortable leading account teams with several team members. We’re looking for someone who is passionate about contributing to company culture and leadership, while also helping grow and mentor junior staff.
Location: This role is based in our New York, NY office on a hybrid basis. Derris staff are in-office 3 days per week, Tuesday through Thursday.
ACCOUNTABILITIES AND QUALIFICATIONS
- Provide client counsel on the best influencer strategy based on goals and a strong business case for their particular brand
- Lead client relationships and day-to-day contact alongside senior members of the team
- Develop and execute influencer paid and organic campaigns from strategic and creative brief development, influencer casting, outreach and relationship management, negotiations and contracts, content feedback and approvals, and measurement and optimization
- Establish, cultivate, and maintain strong media and influencer relationships
- Ensure all influencer marketing activities comply with relevant legal and regulatory requirements by region
- Implement and enforce company policies regarding influencer marketing activities
- Track, analyze, and report on key metrics related to influencer programs, such as traffic, conversion rates, and ROI
- Use data insights to make informed decisions and optimize influencer campaigns for better performance
- Set the tone for client meetings, while driving both internal and external projects forward
- Work closely with cross-functional partners, including compliance, legal, creative, product marketing, data, and copywriting teams
- Proficiently draft all client materials, including messaging, briefs and strategy documents
- Manage both upwards and downwards, effectively communicating priorities and issues for team leaders
- Pitch media across broadcast, print, and online, with a focus on feature and high-priority placements
- Maintain strong attention to deadlines and ensure all projects are executed on time
- Stay up-to-date with industry trends, best practices, and the competitive landscape to continually improve influencer programs
- Attend industry events and networking opportunities to build relationships and stay informed about the latest trends
Essential skills:
- 3-5 years of Public Relations experience, agency experience preferred
- Demonstrated ability to think through communication strategies and deliver tangible results
- Understanding of the current social / digital as well as activation landscape and the unique advocacy strategies across platforms
- Demonstrated knowledge of emerging trends and talent, with a finger on the pulse of what is relevant in our culture and societies today
- Proven record of securing coverage through media relations, influencer engagement, and targeted outreach across traditional and emerging media platforms
- Expertise in both organic and paid advocacy strategies
- Ability to be detail-oriented, manage multiple clients and meet deadlines while also keeping the bigger picture in mind
- Strong written and verbal communication skills
- Experience with daily management of junior level staff members
- Capable of working both independently and in a dynamic, high energy, team-oriented atmosphere
- Comfortable working across industries
The salary range for this role is $75,000-$80,000, commensurate with experience..
Benefits & Perks
- Employer-sponsored Health, Dental, and Vision insurance
- Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
- 401K with a 4% employer match and no vesting period
- Free lunch 1x per week
- Generous paid time off (PTO), inclusive of general PTO, 13 paid bank holidays and 2 days for volunteer work
- Summer Fridays
- Pre-tax commuter benefits
- Parental leave
- Monthly cell phone data reimbursement
- Life insurance
- Short and long-term disability insurance
- Continuous skills training tailored to your role
#LI-BM1
#LI-Hybrid
We're part of Orchestra, the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at: www.orchestraco.com.
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Top Skills
What We Do
We are Derris, a brand consultancy based in New York City and London—and we are hiring.
As storytellers, we challenge conventional thinking. We build narratives for brands and find the best channels to tell those stories through strategy, positioning, experiences, content and communications. Since 2013, we've disrupted several industries and built brands that have transformed entire categories, including Warby Parker, Harry's, Everlane, Reformation, Glossier, Hims, Hudson Yards and Oscar.
Derris Core Values:
A team that succeeds and fails together.
Always learning and committed to your personal growth.
Supportive, respectful and inclusive.
Best in class and having fun doing it.
Determined and dynamic.
Our company's mission is only possible with the diversity of thought that comes from the varied life experiences of the team members that comprise our dynamic
community. We strive to create an inclusive workplace where everyone feels respected and brings their true selves to work each day.
