Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
As a Senior Account Executive, you will be a key contributor to our client teams, playing a vital role in executing strategic communication plans for our financial sector clients. You will be instrumental in managing media relationships, developing impactful thought leadership content, and supporting comprehensive corporate communications campaigns, specifically targeting B2B and B2G audiences.
This position offers the opportunity to deepen your expertise in the financial landscape, actively engaging with journalists and key stakeholders, and helping to position our clients as industry leaders. You'll gain hands-on experience in proactive media outreach, crafting compelling narratives, and contributing significantly to the strategic development of client messages. You will also begin to mentor more junior team members, championing Burson's values and contributing directly to the success of your accounts and the wider practice.
What you'll do:- Proactively manage media relations, pitching stories and developing strong relationships with financial and business journalists.
- Lead the drafting of press releases, media alerts, Q&As, and corporate messaging for B2B and B2G clients.
- Drive thought leadership initiatives, including researching topics, drafting outlines, and contributing to the development of op-eds, articles, and whitepapers.
- Monitor media coverage, analyze trends, and provide insightful reports to clients, including recommendations.
- Coordinate and execute logistics for high-profile press conferences, media briefings, and client events.
- Conduct in-depth research on financial markets, regulatory changes, and competitive landscapes to inform client strategies.
- Support the development of client presentations and communication plans with well-researched insights and clear narratives.
- Begin to mentor and guide junior team members, ensuring high-quality execution of daily tasks and project components.
- 2-3 years of progressive experience in public relations or corporate communications
- Proven track record in media relations, including successful media pitching and building journalist relationships.
- Strong experience in developing and executing thought leadership content (e.g., op-eds, articles).
- Solid understanding of B2B and B2G communications within the corporate and financial sectors.
- Exceptional written and verbal communication skills, with a demonstrated ability to craft clear and persuasive content.
- A keen interest in financial markets, economic trends, and geopolitical developments.
- Proactive and organized approach to managing multiple projects and deadlines in a fast-paced environment.
- Proficiency with media monitoring tools, research databases, and presentation software.
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Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future
