The Role
About The Role:
This role is for a mid-level influencer engagement expert within Zeno Chicago’s Digital team. The Senior Account Executive (SAE), Creator Marketing will play both a strategy and execution role and be responsible for driving creator/influencer identification, evaluation, relationship management, paid amplification (whitelisting) and reporting for key accounts.
The SAE, Creator should be well-versed in both paid and earned creator engagement, across tiers and segments of creators – from kids to parents, from food to family. The ideal candidate has experience contributing to creator strategy creation based on client objectives, consumer target, budgets and goals, and should be highly familiar with the ever-changing creator landscape. The SAE, Creator will be client-facing and must also be comfortable speaking and presenting to clients along with other senior leads.
As a Senior Account Executive, Creator you’ll be expected to help drive client programming from start to finish. This will include detailed tactical timelines, managing other junior staff and an analytical approach to measuring success, including familiarity with measurement tools and industry benchmarks. As with Zeno culture, you’ll be expected to jump in at every level, from creator contract negotiations to tough client conversations. This also includes co-creating content with creator partners by guiding them in their creative execution and copywriting.
The ideal candidate should have a deep roster of experience and knowledge of creators across segments and social channels. This person should be an expert in the creator marketing space and have a confident understanding of FTC and disclosure guidelines across all channels. They should have in-depth experience in communicating with creators 1:1 in both a paid and earned capacity, including coordinating or executing paid amplification/whitelisting behind the creator content on TikTok and Meta platforms. They should also understand best practice for demonstrating the impact of an creator program, whether a direct conversion campaign or awareness/engagement.
Responsibilites
- Be collaborative: Work well with colleagues at all levels.
- Be a self-starter: Love taking on new challenges and creating his/her best work.
- Love a fast pace: Be good under pressure and be able to multi-task across multiple projects.
- Be creative: Take a co-creation approach to influencer content beyond just an #ad.
- Be a master of details: Like hashing out and staying on top of all of the details of a program.
- Be willing to have fun: We love what we do and who we do it with, and hope you would, too.
Qualifications
- 3-5 years of experience in a client-facing influencer role.
- Minimum of bachelor’s degree in journalism, PR, marketing, or other related field.
- Deep experience with influencer engagement across paid and earned, different tiers, segments and channels, especially Instagram, TikTok and YouTube.
- Strong understanding of influencer and social media landscape, including recent hot button issues; fluent in consumer influencer marketing.
- Experience working 1:1 with influencers to create content (not working through networks.)
- Experience driving measurement efforts for an influencer program, including calculating benchmarks, engagement rates and synthesizing data to demonstrate impact.
- Experience coordinating or executing paid amplification/whitelisting behind influencer content.
- Experience in client counsel and client presentations.
- Excellent time management skills and highly organized, with experience working simultaneously on multiple clients and projects.
- Comfortable with Microsoft Office applications, especially PowerPoint.
- Additional social/digital experience in content creation, social strategy or paid media. (plus)
- Experience with top consumer brands. (plus)
- Any experience/knowledge working with influencers in a B2B capacity. (plus)
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
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The Company
What We Do
Zeno Group is the fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
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