Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
Burson is looking for a Senior Account Executive to join our growing U.S. Corporate Affairs Earned Media team. This role could be based in NYC, Washington D.C., Chicago, or Los Angeles. This person will contribute to the growth and performance of the firm by supporting large, integrated client teams across various workstreams and programs.
You will contribute heavily to client earned media strategies, and execute earned media relations campaigns, content development and other integrated internal/external efforts including executive visibility, thought leadership and sustainability. This is an opportunity to work across a variety of industry verticals, collaborating across multiple practice teams and geographies.
If you’re solutions-oriented and earned-media savvy, Burson is a place where you’ll thrive.
And while there is no one kind of Burson Person, everyone at Burson has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning. Burson will feed that drive by rewarding courageous tenacity and nurturing your dynamic career.
What you'll do:- Assist in the development of earned media relations strategies across traditional and digital/social platforms
- Deliver media relations results to support campaign roll-outs and ensure message delivery in key markets across the US and abroad
- Build relationships with targeted journalists and news influencers to push out messaging
- Play a lead role in mentoring and developing junior teams
- Develop and grow client relationships, acting as day-to-day point of contact for media relations
- Develop and/or edit key messages and media materials for corporate announcements or executives, including talking points, Q&As, news releases, etc. as needed
- Research and maintain media lists, keeping abreast of industry trends and corresponding opportunities for new perspectives.
- At least 3 years of previous public relations work experience, ideally from an agency environment, journalism experience preferred.
- Track record of developing proactive, positive story-telling for clients at the corporate level
- Demonstrated media relations success including strategy and successful/measurable outcomes
- A blended background in both account management and media relations
- Advanced writing skills, ability to write for senior level management and audiences adapting tone and style
- Ability to manage complex relationships diplomatically and consultatively
- Ability to think innovatively; develop creative solutions and new programs proactively
- Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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What We Do
Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future
