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About Amplify
Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K–12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, Amplify has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes. Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents. For more information, visit Amplify.com.
Job Description Summary:
Amplify is seeking a Senior Account Executive for the South Bay and Central Coast of California. This individual will serve as a strategic specialist on Amplify's solutions, independently manage territory operations, and drive revenue growth through consultative sales expertise. This role requires independent decision-making authority in territory management, strategic planning, and customer relationship development.
The ideal candidate demonstrates sales expertise, exercises discretion in business operations, and contributes to organizational strategy within the K-12 education sector
Sales Territory:
Public school districts with 2,250+ students in the following counties:
Santa Clara
Santa Cruz
San Benito
Monterey
San Luis Obispo
Stanislaus (county is shared with existing AE; territory includes a portion of districts)
Merced (county is shared with existing AE; territory includes a portion of districts)
Candidates must live within the territory and regularly travel throughout the territory.
Essential Responsibilities:
Strategic Territory Planning & Market Execution
Develop and execute a comprehensive annual territory plan to prioritize account outreach and optimize coverage across assigned school districts.
Track and analyze local funding trends, competitive presence, and district adoption cycles to identify target growth opportunities.
Pipeline Generation & Revenue Achievement
Consistently achieve or exceed quarterly and annual revenue quotas through active, self-directed prospecting and opportunity pipeline creation.
Manage full-lifecycle sales processes from initial discovery and needs identification through solution presentation, contract negotiation, and closure.
Consultative Solution Selling
Apply deep K–12 marketplace and product portfolio knowledge to conduct discovery, identify curriculum or instructional gaps, and map appropriate solutions.
Deliver high-impact, consultative product demonstrations and customized proposals that demonstrate clear alignment with district educational goals.
District Relationship Building
Establish and nurture working partnerships with key district decision-makers, including Curriculum Directors, Department Heads, Principals, and adoption committee members.
Navigate district procurement processes to expand brand presence and drive long-term account retention.
Sales Operations & Internal Collaboration
Maintain rigorous CRM pipeline hygiene and deliver accurate quarterly revenue forecasts to sales leadership.
Partner with Field Marketing, Sales Enablement, and Product Specialists to execute targeted local campaigns and advance active opportunities.
Serve as a mentor to new AE’s
Required Qualifications:
Resides within the assigned territory
Bachelor’s Degree
6+ years of successful direct K-12 sales experience in California
Demonstrated success winning district-wide core adoptions across all stages of the CA adoption cycle, including pilots
Willing to commit to a heavy travel schedule within the territory plus 3-4 team, regional, or national sales meetings (60-70% travel)
Excellent verbal, written, and comprehension skills
Strong presentation skills
Preferred Qualifications:
Demonstrated ability to work independently with minimum supervision
Strong presentation skills
Experience selling to schools and districts within the assigned territory.
Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.
Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email [email protected].
If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.
Amplify is an E-Verify participant.
Skills Required
- Residence within the assigned South Bay and Central Coast California territory
- Bachelor's degree
- At least 6 years of successful direct K-12 sales experience in California
- Success winning district-wide core adoptions across all stages of the California adoption cycle, including pilots
- Willingness to travel heavily within the territory, with 60–70% travel and 3–4 team, regional, or national sales meetings
- Excellent verbal, written, and comprehension skills
- Strong presentation skills
- Ability to work independently with minimal supervision
- Experience selling to schools and districts within the assigned territory
Amplify Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Amplify and has not been reviewed or approved by Amplify.
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Healthcare Strength — Health coverage is described as broad and effective from the date of hire, with HSA contributions and mental-health and fertility benefits noted. Feedback suggests this breadth is especially valued by full-time salaried employees.
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Leave & Time Off Breadth — Unlimited PTO for salaried staff and a PTO bank for hourly employees are highlighted, alongside paid holidays and disability coverage. Feedback suggests time-off policies and flexibility contribute positively to work-life balance.
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Retirement Support — A 401(k) with employer match and Roth options is cited, along with an equity incentive plan for full-time staff. These features are positioned as meaningful components of the total rewards package.
Amplify Insights
What We Do
Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products turn data into practical instructional support to help all students build a strong foundation in early reading and math. All of our programs provide teachers with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states.
Why Work With Us
Amplify employees are a diverse and passionate group of innovators and optimists from the fields of education, technology, design, and media. If you want to support teachers and students, are interested in the lived reality of classrooms, and want to make schools great places to teach and exciting places to learn, then Amplify is the place for you!
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