The Role
Leads strategic direction, delivery, and commercial growth across high-value client accounts. Develops influencer and social-first campaign strategies, oversees multiple campaigns, manages client relationships, creates proposals and pitches, supports new business, identifies account-growth opportunities, and coordinates cross-functional teams. The role also mentors junior staff, manages workloads, presents campaign updates and results, and ensures campaigns meet client objectives and quality standards.
Summary Generated by Built In
Introduction
Socially Powerful is a global social media marketing agency offering bespoke, end-to-end services to our clients. Our rapidly growing team of creatives, strategists, designers, editors, and account managers work together to create impactful content for our list of global brands, covering FMCG, fashion, beauty, and tech. Our agency is seeking an enthusiastic individual to join our Accounts team and work to deliver exceptional campaigns with our current and forthcoming clients.
About the role
Account Management sits at the heart of the agency and in this role, you will work closely with every department, as well as a variety of client-side stakeholders to independently and proactively lead some of our large accounts - becoming their trusted point of contact.
As a Senior Account Director, you will own the strategic leadership, delivery excellence, and commercial success across a portfolio of high-value client accounts. You will lead integrated campaign strategy, drive business growth, and inspire cross-functional teams to deliver world-class influencer and social-first campaigns.
You will be a trusted senior partner to clients, a mentor to your team, and a key contributor to the agency’s future - overseeing strategic direction, campaign delivery, business growth, and team development.
Required Skills & Experience
- A senior leader with 8+ years of experience working for a brand or in a client servicing role at an agency, dealing with high-profile clients. Experience working within the beauty industry is desirable.
- Experience in a fast-paced creative, influencer, social, or digital agency.
- Genuine passion for Influencer and Performance Marketing
- Experience in upselling ideas to clients, and ability to present confidently to stakeholders at all levels, to ultimately grow accounts.
- Exceptional organisation and ability to independently lead accounts, managing multiple campaigns to an extremely high standard, in a fast-paced environment, while always maintaining an eye for detail.
- Ability to stay calm under pressure and deal with problems in a logical and efficient way.
- Excellent communication skills and the ability to tailor communication and build relationships with stakeholders at all levels, both internally and externally.
- Experience in all agency meetings and collaborating with different types of agencies.
- Demonstrable experience delegating and prioritising an ever-changing workload.
- Demonstrable experience as a project lead on sizeable client accounts, coordinating members of the Accounts, Planning, and Strategy teams to deliver impactful campaigns.
- Previous line management experience, with a track record of coaching, developing and supporting junior team members to grow their skills and confidence.
Key Responsibilities
- Responding to client briefs, coordinating members of the accounts team to develop bold and effective creatives that are informed by competitive and consumer trends to help achieve clients’ campaign objectives.
- Writing clear and impactful proposals and crafting persuasive pitches to bring to life our strategy, creatives, and recommendations.
- Building a rapport with clients to gain a thorough understanding of their business and objectives, translating this into a client briefing form, and ensuring that all requirements are reflected in influencer selection and throughout the content creation process.
- Oversight of multiple campaigns simultaneously, liaising with your campaign teams constantly to stay up to date on the progress of each campaign and flagging any concerns or potential issues to the team as soon as possible, alongside suggested solutions.
- Sharing clear and thorough updates and reporting with clients regularly over email, phone calls, and face-to-face meetings, while providing recommendations and expertise at every stage of the campaign.
- Presenting clearly and confidently to key stakeholders in pitches, kick-off meetings and post campaign analysis meetings.
- Involvement in new business, representing account management as part of the pitch team.
- Continual forward-thinking and proactive ideation of additional activities that Socially Powerful could propose to clients, based on a detailed knowledge of their business, objectives, and upcoming focuses.
- Building strong relationships with your clients and proactively unlocking routes to grow the accounts you lead.
- Acting as a mentor and manager for junior team members, facilitating their learning and development, aiding their professional growth into well-rounded marketeers.
Benefits
- Hybrid working with 3 office days required
- 25 days paid annual leave per year
- Free-to-use office gym
- Pet-friendly office
- Employee wellbeing/assistance programme
- Annual company trip abroad (based on meeting revenue targets)
- Summer & Christmas parties, plus regular team and company-wide socials
- Company social football team
- Cycle-to-work scheme
- Annual learning & development budget
- Professional development and growth opportunities
- Opportunity to work in a dynamic and growing agency
Skills Required
- 8+ years of experience working for a brand or in a client servicing role at an agency
- Experience working with high-profile clients
- Experience in a fast-paced creative, influencer, social, or digital agency
- Passion for influencer and performance marketing
- Experience upselling ideas to clients and presenting confidently to stakeholders
- Exceptional organization and ability to independently lead multiple campaigns
- Ability to stay calm under pressure and solve problems logically and efficiently
- Excellent communication and relationship-building skills
- Experience participating in agency meetings and collaborating with different types of agencies
- Experience delegating and prioritizing changing workloads
- Experience leading projects on sizeable client accounts and coordinating Accounts, Planning, and Strategy teams
- Previous line management experience, including coaching and developing junior team members
- Experience working within the beauty industry
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The Company
What We Do
Socially Powerful is a global social-first marketing agency that helps brands compete for attention across Instagram, TikTok, YouTube, and other platforms. It delivers end-to-end influencer campaigns, paid social advertising, social strategy, content production, community management, and social commerce. The agency serves enterprise, consumer, e-commerce, B2B, and purpose-led organizations, combining creative storytelling, cultural insight, and proprietary technology to produce measurable growth.
