The Role
Leads strategic direction, delivery, and commercial growth across high-value client accounts. Develops influencer and social-first campaign strategies, oversees multiple campaigns, manages client relationships, creates proposals and pitches, supports new business, identifies account-growth opportunities, and coordinates cross-functional teams. The role also mentors junior staff, manages workloads, presents campaign updates and results, and ensures campaigns meet client objectives and quality standards.
Summary Generated by Built In
Introduction
Socially Powerful is a global social media marketing agency offering bespoke, end-to-end services to our clients. Our rapidly growing team of creatives, strategists, designers, editors, and account managers work together to create impactful content for our list of global brands, covering FMCG, fashion, beauty, and tech. Our agency is seeking an enthusiastic individual to join our Accounts team and work to deliver exceptional campaigns with our current and forthcoming clients.
About the role
Account Management sits at the heart of the agency and in this role, you will work closely with every department, as well as a variety of client-side stakeholders to independently and proactively lead some of our large accounts - becoming their trusted point of contact.
As a Senior Account Director, you will own the strategic leadership, delivery excellence, and commercial success across a portfolio of high-value client accounts. You will lead integrated campaign strategy, drive business growth, and inspire cross-functional teams to deliver world-class influencer and social-first campaigns.
You will be a trusted senior partner to clients, a mentor to your team, and a key contributor to the agency’s future - overseeing strategic direction, campaign delivery, business growth, and team development.
Required Skills & Experience
- A senior leader with 8+ years of experience working for a brand or in a client servicing role at an agency, dealing with high-profile clients. Experience working within the beauty industry is desirable.
- Experience in a fast-paced creative, influencer, social, or digital agency.
- Genuine passion for Influencer and Performance Marketing
- Experience in upselling ideas to clients, and ability to present confidently to stakeholders at all levels, to ultimately grow accounts.
- Exceptional organisation and ability to independently lead accounts, managing multiple campaigns to an extremely high standard, in a fast-paced environment, while always maintaining an eye for detail.
- Ability to stay calm under pressure and deal with problems in a logical and efficient way.
- Excellent communication skills and the ability to tailor communication and build relationships with stakeholders at all levels, both internally and externally.
- Experience in all agency meetings and collaborating with different types of agencies.
- Demonstrable experience delegating and prioritising an ever-changing workload.
- Demonstrable experience as a project lead on sizeable client accounts, coordinating members of the Accounts, Planning, and Strategy teams to deliver impactful campaigns.
- Previous line management experience, with a track record of coaching, developing and supporting junior team members to grow their skills and confidence.
Key Responsibilities
- Own strategic responses to major briefs, setting the vision and leading insight-led frameworks and breakthrough creative approaches.
- Oversee strategic proposals and the end-to-end pitch process, ensuring recommendations are commercially sound, insight-led and aligned with client and business objectives.
- Build senior client relationships and act as a trusted strategic advisor, translating objectives into clear direction across strategy, creative, influencer, paid and social.
- Lead strategic and creative discussions, challenging thinking and guiding teams towards high-impact creative and influencer solutions.
- Provide strategic leadership across Planning, Creative, Paid Media, Business Development and Accounts to ensure integrated delivery.
- Oversee complex, high-value campaigns and Account portfolios, ensuring strategic alignment, commercial performance and delivery against KPIs.
- Lead budget planning, resource allocation and profitability, using commercial insight to drive financial performance and sustainable growth.
- Own campaign governance and the full project lifecycle, ensuring robust processes, early risk identification and effective delivery.
- Act as the senior client contact, setting the tone for communications and providing strategic and commercial guidance to senior stakeholders.
- Drive Account growth through strategic upsell, cross-sell and opportunities to deepen client partnerships.
- Drive new business initiatives, shaping workshops, pitch toolkits and proposals, and leading presentations to senior stakeholders.
- Lead, mentor and develop teams, with a focus on coaching mid-level managers and supporting progression into senior leadership.
- Champion quality, best practice and continuous improvement, sharing knowledge and strengthening ways of working across the agency.
Benefits
- Hybrid working with 3 office days required
- 25 days paid annual leave per year
- Free-to-use office gym
- Pet-friendly office
- Employee wellbeing/assistance programme
- Annual company trip abroad (based on meeting revenue targets)
- Summer & Christmas parties, plus regular team and company-wide socials
- Company social football team
- Cycle-to-work scheme
- Annual learning & development budget
- Professional development and growth opportunities
- Opportunity to work in a dynamic and growing agency
Skills Required
- 8+ years of experience working for a brand or in a client servicing role at an agency
- Experience working with high-profile clients
- Experience in a fast-paced creative, influencer, social, or digital agency
- Passion for influencer and performance marketing
- Experience upselling ideas to clients and presenting confidently to stakeholders
- Exceptional organization and ability to independently lead multiple campaigns
- Ability to stay calm under pressure and solve problems logically and efficiently
- Excellent communication and relationship-building skills
- Experience participating in agency meetings and collaborating with different types of agencies
- Experience delegating and prioritizing changing workloads
- Experience leading projects on sizeable client accounts and coordinating Accounts, Planning, and Strategy teams
- Previous line management experience, including coaching and developing junior team members
- Experience working within the beauty industry
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The Company
What We Do
Socially Powerful is a global social-first marketing agency that helps brands compete for attention across Instagram, TikTok, YouTube, and other platforms. It delivers end-to-end influencer campaigns, paid social advertising, social strategy, content production, community management, and social commerce. The agency serves enterprise, consumer, e-commerce, B2B, and purpose-led organizations, combining creative storytelling, cultural insight, and proprietary technology to produce measurable growth.
