Senior Account Director, Public Relations (Consumer)

Posted 23 Days Ago
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Century City, Los Angeles, CA
100K-120K Annually
7+ Years Experience
News + Entertainment
The Role
The Senior Account Director will lead and manage a major PR account for McDonald's, focusing on the Hispanic market. Responsibilities include client management, strategic presentation development, program assessment for ROI, and mentoring team members. The role requires expertise in both traditional and social media, as well as organizing and executing diverse communications strategies.
Summary Generated by Built In

The Overview:

R&CPMK is seeking a Senior Account Director based in the greater Los Angeles area to serve as a lead on one of our agency’s biggest PR accounts – McDonald's. This role requires expertise and passion within the consumer comms space and experience guiding clients on Hispanic segment communications needs/programs.

As a leader, you recognize that excellent client service is the key to our success and that drives your daily interactions. You enjoy leading and developing an account team, helping to craft the skills of rising stars.

The Fine Print:

  • Serve as a primary contact for the client
  • Oversee all Public Relations programming from concept/planning to activation; bring a value-added approach to issues and projects
  • Deliver a POV and play a leadership role in Hispanic segment-led initiatives
  • Implement programs that resonate with diverse, multicultural consumer segments
  • Build, lead, and develop engaged and dynamic teams; serve as an important mentor to mid- and junior-level team members, fostering respect and collaboration within the team
  • Deliver strategic, engaging, and persuasive presentations to articulate ideas to clients, colleagues, and others effectively
  • Ability to balance multiple projects/issues seamlessly; encourage effective delegation of project goals
  • Assess program effectiveness ensuring ROI and efficient use of client budget
  • Accountable for quality control and review of all planning decks, recaps, status reports, work back schedules, results, vendor and partner contracts, and overall project management

The Needs:

The ideal candidate will have a solid track record of developing and implementing coordinated Public Relations strategies that apply the full scope of the communications mix, including media relations, influencer outreach, community partnerships, and events. Experience working as part of an integrated marketing team, representing the PR POV while helping to lead cross-agency work streams for local/national campaigns is a priority.

  • 6+ years of relevant work experience; agency experience in the consumer PR category is a requirement
  • Proven experience running day-to-day client service and project management of large, multi-channel brands with a wide range of internal and external stakeholders
  • Strong experience with both social media and traditional media
  • Excellent written and verbal communication skills. Spanish speaker preferred but not required
  • Experience engaging with and presenting to mid- to senior-level clients
  • Outstanding judgment when working with diverse media outlets, team members, client contacts, and vendors
  • Very organized with unfailing attention to detail

Why Us:

R&CPMK is the original entertainment and culture agency! Our purpose is to drive cultural relevance & engagement for talent, brands, and content creators. Our vision is to inspire communities through cultural connection. Our Values: Be Human, Be Purposeful, Lead with Passion, Be Open-Minded, Be Connected.

Our people’s well-being is one of our highest priorities! Summer Fridays, flexible paid time off, and our Body, Mind, Soul program are here to help us all balance our busy lives.

We are a sociable bunch, we make sure we find lots of excuses to come together both virtually and in person through our many company events, hosted by our social committee and employee resource groups.

To support your career development, we have a wealth of internal and external learning opportunities. Tuition reimbursement is also available for those who are interested in continued education.

It is not just about living in the here and now, so we also help you plan for your future with a retirement plan, a stock purchase plan, generous paid family leave, fertility, and adoption benefits.

With offices in Los Angeles, New York, and London, R&CPMK is part of the Interpublic Group of Companies (IPG).

Salary: $100,000.00- $120,000.00 annually

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure, and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider employment-qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

The Company
HQ: Los Angeles, CA
339 Employees
On-site Workplace

What We Do


A division of the Octagon Sports & Entertainment Network, Rogers & Cowan was founded in 1950 as talent representation for actors and actresses, representing such legends as Paul Newman, Cary Grant, and Rita Hayworth. Today the agency represents both talent and brands and specializes in helping its clients become relevant in the cultural conversation, and connecting them to their audiences for greater levels of engagement. We harness the power of influencers, talent, content, media, brands, and technology to proactively develop the narratives that shape pop culture. We’re not just on top of what’s trending, authentic and hot right now—we create it.

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