SEM Specialist

Reposted 4 Days Ago
Be an Early Applicant
Sunnyvale, CA
In-Office
Mid level
Information Technology • Software
The Role
The SEM Specialist will plan and implement Paid Search campaigns, analyze data for insights, report KPIs to management, test and optimize strategies, and collaborate with the PPC Team to enhance conversion funnels.
Summary Generated by Built In
Company Description

About Collabera
Collabera is the largest minority-owned Information Technology (IT) staffing firm in the U.S., with more than $525 million in sales revenue and a global presence that represents approximately 10,000 professionals across North America (U.S., Canada), Asia Pacific (India, Philippines, Singapore, Malaysia) and the United Kingdom. We support our clients with a strong recruitment model and a sincere commitment to their success, which is why more than 75% of our clients rank us amongst their top three staffing suppliers.

Not only are we committed to meeting and exceeding our customer’s needs, but we are committed to our employees’ satisfaction as well. We believe our employees are the cornerstone of our success and we make every effort to ensure their satisfaction throughout their tenure with Collabera. As a result of these efforts, we have been recognized by Staffing Industry Analysts (SIA) as the “Best Staffing Firm to Work For” for four consecutive years since 2012. With over forty offices globally and a presence in seven countries, Collabera provides staff augmentation, managed services and direct placement services to Global 2000 Corporations. Collabera is ranked amongst the top 10 IT staffing firms in the U.S., and for the past 24 years we have continued to grow rapidly year after year.

For consultants and employees, Collabera offers an enriching experience that promotes career growth and lifelong learning. Visit www.collabera.com to learn more about our latest job openings.

Awards and Recognitions
--Staffing Industry Analysts: Best Staffing Firm to Work For (2015, 2014, 2013, 2012)
--Staffing Industry Analysts: Largest U.S. Staffing Firms (2015, 2014, 2013)
--Staffing Industry Analysts: Largest Minority Owned IT Staffing Firm in the US.

Job Description

Job Requirements:

  • Plan and Implement new Paid Search campaigns (AdWords, Yahoo/Bing).
    Optimize campaigns in

  • accordance with predefined KPIs on an ongoing basis

  • Analyze data, identify key findings and relate these to business
    objectives

  • Report on key performance indicators and present effectively to senior
    management

  • Utilize successful bidding and effective keyword management strategies
    to hit target acquisitions

  • volume goals and efficiency metrics e.g. CPA, CPL etc

  • Actively test and analyze key words, copy and landing pages to increase
    ROI and drive incremental volume

  • Work closely with PPC Team members to streamline and optimize consumer
    experience and clients’ conversion funnels.

  • Stay informed of industry trends and best practices

Experience:

  • 3+ years PPC/SEM optimization experience for AdWords, or Bing

  • Works well independently on assigned tasks, as well as team at large

  • A self-driven, goal oriented attitude that thrives in a fast-paced
    environment

  • Proficient with MS word, Excel and PowerPoint

Qualifications

Knowledge/Skills:

  • Strong quantitative and qualitative analytical skills

  • Ability to launch and optimize campaigns under tight deadlines

  • Proactive in optimizing campaigns/bids to meet the monthly PPC targets

  • Comfortable using Excel (Pivot table and V-look up) and presenting
    performance updates to senior management

  • Strong communication skills: team player; comfortable interacting with
    senior managers

  • Proficient in AdWords and/or Yahoo/Bing

  • Detail oriented

  • Exhibit enthusiasm, passion, creativity and commitment

  • Prior knowledge of Site Catalyst a plus

Education:

  • BA/BS degree

Additional Information

To know more about this position, please contact:

Nishita Honest

973-805-7505

nishita.honest(at)collabera.com

Top Skills

Adwords
Bing
Excel
Ms Word
PowerPoint
Site Catalyst
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The Company
HQ: Basking Ridge, New Jersey
6,138 Employees
Year Founded: 1996

What We Do

In our relentless pursuit of greatness, we are dedicated to developing individuals, creating exceptional teams, and cultivating a unique culture of unity and care. As providers of digital talent solutions, we aim to positively impact businesses and communities globally. We would be honored to be your trusted and uncommon partner on this journey.

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