SEM Specialist

Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.
Do you want to know more about the agency/brand or area of expertise you will be applying for on this role? Keep reading!
Performics, the world's first performance marketing agency, is the primary driver of revenue growth for many of the world's most prestigious brands. Through an extensive global network operating in 57 countries, Performics uses data, technology, and talent to create and convert consumer demands wherever they are delivered: in search, social, display, commerce and offline channels, it is dedicated to the relentless pursuit of results. It is headquartered in Chicago and is part of Publicis Groupe. For more information, visit www.performics.com/es

Job Description

About the role:

We are on the search for enthusiastic SEM Specialist to join our team, delivering excellent service to our clients and capable of defining the future of paid search at Performics. Understanding how consumers think, feel and behave in relation to products/services. Ensuring that we are a market leader, and how best to organise for success.

How you’d spend your day:

• Creation and monitoring of Search, Shopping, Gmail Ads, Apps and Youtube campaigns.
• Management and optimization of audiences of DMPs, Analytics, etc.
• Knowledge of Search Engine Marketing (SEM) and advertising on the Google, Bing and Amazon platforms.
• Proposals for optimization of lead generation.
• Implementation and use of search tools such as Search Ads 360 or Marin.
• Strategy, reporting and campaign optimization.
• Establishment of SEM plans and proposals. Development, activation and optimization of the tactical descent.
• Communication with clients and with the teams of the different Publicis Media agencies.
• Analysis of keywords, creation of copys and the structure of campaigns based on objectives.
• Monthly billing and budget management.

Qualifications

What we’re looking for:

• Bachelor’s Degree related with Advertising, Marketing, Economics or a minimum of one year of experience in Search Engine Marketing (SEM)
• Good communication skills, dynamic, flexible, and proactive
• High level in MS Excel, PowerPoint and Word
• Experience in web analytics with tools such as Google Analytics will be an asset.
• Knowledge of PPC programs and data optimization through paid media systems.

We think you’re awesome if you:

• Are proficient in English (B2 or more)
• Passion for SEM and in general for all digital performance marketing.
• Analytical and organized vision of a project
• Ability to think analytically and identify and solve problems.
• Attention to detail and ability to work on a "deadline" model.

Additional Information

Why join us? Because we offer reasons such as: 

🌟 Flexible Benefits (Cobee): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
🚀Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
🗣️Online English Classes: Benefit from group weekly classes by native teachers if you have a B1 level of English or above.
🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
✨ Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule.
🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.
Ommm!🍴Subsidised breakfast & daily menu at our Café Marcel canteen. Bon appétit!😊 We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!
Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status on any individual´s status in any group or class protected by law.
If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status on any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.