Selkirk Sport

SEM & Paid Media Manager

Reposted 16 Days Ago

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Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS

In-Office

Senior level

Sports • Wearables • Manufacturing

The Role

Manage and optimize SEM and paid media strategies across various platforms while focusing on maximizing ROI and analyzing data to drive performance.

Summary Generated by Built In

About Selkirk Sport

At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.

We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.

The SEM & Paid Media Manager will own and optimize Selkirk Sport’s paid digital advertising across Google Ads, Meta, TikTok Ads, Xiao Hong Shu, LinkedIn and programmatic platforms, with a focus on Malaysia while supporting broader Asia growth. This role combines strategic media buying, audience targeting and conversion optimization to maximize ROI across paid channels.

The ideal candidate is a hands-on performance marketer, analytical thinker and platform expert who thrives on turning data into revenue.

Key Responsibilities:Strategic Planning & Execution

Develop and execute multi-platform paid media strategies for Google Search, Shopping Display, Meta, TikTok, Xiao Hong Shu, LinkedIn, YouTube across Asia.
Localize strategies for Malaysia, Philippines, and Vietnam, adapting to regional trends and consumer behavior.

Budget Management & Optimization

Manage and allocate six-figure USD monthly budgets, ensuring efficient spend across platforms to meet ROAS and CAC targets.
Identify cost-saving opportunities through bid adjustments, audience refinement and platform testing.

Platform Mastery & Technical Execution

Leverage advanced tools: Google Ads (Search, PMax, Display), Meta Ads Manager, TikTok Ads, LinkedIn Campaigns.
Implement tracking setups (GA4, GTM, Conversion API) and troubleshoot discrepancies.
Optimize landing pages and post-click experiences through A/B testing and UX best practices.

Data Analysis & Reporting

Track and analyze KPIs (CPC, CAC, CPO, ROAS, CTR), translating data into actionable insights.
Deliver weekly/monthly performance reports to stakeholders with clear recommendations.
Use Google Analytics 4, Looker Studio, and pivot tables to uncover growth opportunities.

Cross-Functional Collaboration

Partner with creative teams to develop high-converting ad assets (video, static, carousel).
Align with SEO, organic social, and sales teams for integrated campaigns.
Manage regional agency partners (if applicable) to ensure brand consistency and local market expertise.

Qualifications:

Bachelor’s degree in Marketing, Data Analytics, or related field.
5+ years of hands-on experience managing SEM/paid social campaigns (Google Ads, Meta, TikTok) with e-commerce or DTC brands.
Certified in Google Ads, Meta Blueprint or TikTok Ads (preferred).
Analytical prowess - expert in Google Analytics, Looker Studio and pivot tables.
Platform mastery - can navigate Meta Ads Manager, Google Ads and TikTok Business Suite blindfolded.
Local market knowledge - understanding of consumer behavior in Malaysia/SEA.
Fluent in English; proficiency in Bahasa Malaysia, Chinese, Tagalog, or Vietnamese is a plus.
Passion for sports marketing (pickleball knowledge is a bonus!)

Why Join Selkirk Sport?

Lead brand design for the #1 brand in pickleball—an industry on the rise.
Work on high-impact projects seen by millions.
Collaborate with a fast-moving, innovative brand design team.
Enjoy a high-energy work environment where your ideas shape the future of the sport.
Competitive salary, benefits, and opportunities for growth.