SEM Manager

Description
ABOUT US:
Fusion92 is building the future of marketing through an unparalleled, data-driven approach to solving our clients' toughest problems. We call ourselves a Marketing Transformation Partner for clients, as through a culture of curiosity, fearlessness, teamwork and leadership, we turn our expertise toward creating new paths forward where our services and technology together unlock unprecedented growth.
We're an independent, national enterprise based in Chicago with hubs in Detroit, Austin and Denver. Fusion92 is committed to a diverse, equitable, inclusive workplace that drives a positive impact in our global community.
We are experts across every field and discipline in marketing.
Fusion92 is for those who are obsessed with curiosity and innovation. We unite data scientists, media buyers, copywriters, technologists, developers, consultants, coders, UX/UI specialists, designers, strategists, producers, operations pros and more to deliver real results and to give answers to the unanswerable.
We launch products, we have patented innovations, we create award-winning ideas - we transform businesses. We are dreamers and doers, and we are ready for you to join us.
Our difference is our people. That's where you come in.
If you're curious and looking for a remote-flexible, integrated team where you can fearlessly collaborate and deliver best-in-class work, join us!
JOB SUMMARY:
The SEM Manager is responsible for managing and optimizing search engine marketing campaigns to drive client success. This role involves developing SEM strategies, analyzing performance data, and collaborating with cross-functional teams to achieve client goals. The ideal candidate will have a strong background in SEM, excellent analytical skills, and a proactive approach to problem-solving.
Bringing our core values - Curiosity, Fearlessness, Teamwork and Leadership - to life will be critical to the success of this individual.
Location:
Candidates must be located in Illinois, Texas, Colorado, or Michigan. For individuals based in our Michigan and Illinois locations, this will be a hybrid role, requiring both in-office and remote work. For candidates in Texas and Colorado, this position will be fully remote.
GENERAL RESPONSIBILITIES:

• Develop, implement, and manage SEM campaigns across Google Ads, Bing Ads, and other search platforms.
• Conduct keyword research, ad copywriting, and A/B testing to optimize campaign performance.
• Monitor and analyze campaign performance metrics, making data-driven decisions to improve ROI.
• Manage budgets, pacing, and bidding strategies to ensure cost-effective campaign execution.
• Collaborate with account managers, creative teams, and clients to align SEM strategies with overall marketing goals.
• Prepare and present detailed performance reports and insights to clients and internal stakeholders.
• Stay updated on the latest SEM trends, tools, and best practices to ensure campaigns are cutting-edge.
• Lead the development of retargeting and remarketing strategies to re-engage past website visitors.
• Work with analytics teams to track conversions, set up tracking pixels, and ensure accurate data collection.
• Conduct competitive analysis to identify opportunities for improving campaign performance.
• Optimize landing pages in collaboration with UX/UI teams to improve Quality Score and conversion rates.
• Ensure compliance with platform policies and industry regulations in all SEM activities.
• Utilize automation tools and scripts to streamline campaign management and reporting.
• Participate in new business pitches and contribute to the development of SEM proposals.
• Coordinate with SEO teams to ensure integrated search strategies that maximize organic and paid search performance.
• Manage client communication related to SEM projects, addressing any concerns or questions promptly.
• Identify and implement opportunities for cross-channel integration, including display, social, and video advertising.
• Conduct regular audits of SEM accounts to identify areas for improvement and optimization.
• Handle troubleshooting and resolution of issues related to campaign delivery, tracking, or performance.

Requirements
KNOWLEDGE/SKILLS/ATTRIBUTES REQUIRED:

• Minimum of 3 years of experience in managing SEM campaigns, preferably in an agency setting.
• Proven track record of managing successful SEM campaigns with measurable results.
• Strong understanding of Google Ads, Bing Ads, and other major search engine platforms.
• Experience with bid management tools like Marin, Kenshoo, or Search Ads 360.
• Proficiency in Google Analytics, Google Tag Manager, and other analytics tools.
• Familiarity with SEO principles and how they integrate with SEM strategies.
• Experience with A/B testing, conversion rate optimization, and landing page optimization.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent communication and presentation skills, with experience in client-facing roles.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Certifications in Google Ads, Bing Ads, or other relevant SEM platforms are a plus.
• Ability to work independently and as part of a collaborative team.
• Experience with e-commerce and lead generation campaigns is preferred.
• Tech Stack/Platforms: Google Ads, Bing Ads, Google Analytics, Adobe Analytics, Microsoft Office Suite, SEMrush, SA360, Marin, Adobe Media Optimizer

The hiring range for this discipline within our industry is $50,000 to $85,000. Where an employee is paid within this range will depend on multiple factors including, but not limited to location, years of experience, education, internal pay structure, and other contributing factors.
Disclaimer: All qualified candidates will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.