SEM Associate Director

About Us:

About Us:

Accelerated Digital Media stands as a self-funded, employee-owned digital marketing agency with a focus on performance media management across paid search, paid social, and programmatic. Our culture prioritizes our team and values high standards. We welcome fresh perspectives, champion collaboration, and cultivate individual accountability to meet our ambitious growth objectives. Specializing in direct-to-consumer brands, we excel in healthcare, specifically digital health, and e-commerce, including a range of consumer products. For a view of our current client base, visit our clients page.

Job Summary: 

As the Associate Director of SEM, you will be responsible for providing strategic leadership and oversight of all search engine marketing initiatives. You will collaborate with innovative & transformative digital health and e-commerce clients, senior management, and cross-functional teams to develop and execute SEM strategies that drive website traffic, conversions, and ROI. Your role involves managing a team of Senior SEM Account Managers and Account Managers, optimizing campaigns, and staying ahead of industry trends.

Responsibilities:

Strategic Leadership:

• Develop and communicate the overall SEM strategy, including goals and objectives internally and externally (as needed).
• Collaborate with clients or senior management to align SEM efforts with broader marketing and business objectives.
• Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge.
• Develop a robust testing roadmap with your team and ensure continuous evolution of client’s SEM programs.
• Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of last quarter and top testing priorities for the upcoming quarter.

Team Management:

• Lead and mentor a team of SEM Account Managers & Sr Account Managers, including setting clear performance objectives and providing guidance.
• Oversee campaign planning, execution, and optimization efforts.
• Ensure team members are well-equipped to deliver exceptional results.

Client Collaboration:

• Build and maintain strong client relationships.
• Collaborate with clients to understand their business goals, target audience, and competitive landscape.
• Present strategic recommendations, campaign performance insights, and progress reports to clients.

Campaign Strategy and Planning:

• Develop comprehensive SEM strategies, including budget allocation, keyword targeting, and campaign structure.
• Oversee the creation of ad copy and landing pages optimized for conversions.
• Implement advanced bidding and targeting strategies.

Performance Analysis and Optimization:

• Monitor campaign performance using analytics tools and other data sources.
• Analyze data to identify opportunities for optimization and improvement.
• Implement A/B testing, ad group restructuring, and other advanced optimization techniques.

Budget Management:

• Manage budgets for SEM campaigns, ensuring efficient allocation and adherence to financial goals.
• Provide recommendations for budget adjustments based on campaign performance.

Benefits:

Additional Information:

• This role may involve occasional travel to meet with clients or attend industry events.
• Adaptability to changing client needs, evolving search engine advertising platforms, and industry dynamics is crucial.
• Total Compensation for this role is $115K

An Associate Director of SEM plays a pivotal role in shaping the search engine marketing strategies of Accelerated Digital Media and our clients. This role requires a combination of strategic thinking, leadership, team management, and a deep understanding of SEM best practices.

Why Join Accelerated Digital Media:

• We offer a competitive salary and performance-based bonuses.
• We invest in our team by empowering new ideas and providing opportunities for continuous professional development 
• We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
• 90% company sponsorship for health, dental, and vision
• 401K with employer match program through Human Interest
• Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
• We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities

How to Apply:

If you're ready to take your SEM career to new heights and be part of a dynamic team that's driving digital success, we invite you to apply! Join us in shaping the future of digital marketing and be a key player in our success at Accelerated Digital Media.

Accelerated Digital Media is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Requirements

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
• Extensive experience (typically 7+ years) in SEM and digital marketing.
• Proven track record of successfully managing large-scale SEM campaigns.
• Marketing Agency experience required.
• Strong leadership and team management skills.
• Exceptional analytical skills and proficiency in data analysis tools.
• Excellent communication, presentation, and negotiation skills.
• In-depth knowledge of search engine advertising platforms (e.g., Google Ads, Bing Ads) and emerging trends.
• Familiarity with web analytics tools like Google Analytics.
• Experience working with a diverse range of clients and industries.