The Role
Plans and executes integrated multichannel marketing programs for assigned customer segments. Responsibilities include developing annual marketing plans, creating lead-generating content, managing email, social, paid advertising, events, and PR campaigns, maintaining prospect databases, tracking performance, coordinating with sales and product teams, and improving pipeline results through data-driven testing.
Summary Generated by Built In
OUR STORY
TechInsights is the information Platform for the semiconductor industry.
Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.
Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.
WHY WORK WITH US
TechInsights is looking for a Segment Marketing Manager in Ottawa to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.
WHAT YOU’LL DO
As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.
WORKING ARRANGEMENT
This role is on-site at our Ottawa office.
TechInsights is the information Platform for the semiconductor industry.
Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.
Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.
WHY WORK WITH US
- Company-sponsored training and development opportunities
- Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
- Flexible vacation policy
- Trusted device reimbursement program
- Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement
- Wellness resources and support
- Inclusive environment that prioritizes diversity, equity, and accessibility
- High-growth company driven by high performance
- Expected salary range: $90,780 - $96,120 CAD
TechInsights is looking for a Segment Marketing Manager in Ottawa to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.
WHAT YOU’LL DO
- Develop and own a fully integrated marketing plan for assigned customer segments
- Evaluate and build customer and prospect databases using available tools and resources
- Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps
- Contribute to the team’s goal of generating 100 leads per week
- Build and launch campaigns on schedule to meet monthly lead targets
- Run campaigns across email, social media, paid advertising, digital and in-person events, and PR
- Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time
- Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up
- Use a test-and-learn approach to keep improving campaign performance
- Deliver a weekly summary of marketing activity, including email, advertising, and social media performance
- Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward
- Bachelor’s degree in Marketing, Communications, or a related field
- 4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
- Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools
- Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
- A strong record of building marketing plans that deliver measurable lead generation results
- Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
- Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
- Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
- Excellent communication skills, including explaining complex information clearly and building consensus
- Proven ability to work across functions with sales, product, and marketing teams
- Self-motivated and able to work independently with minimal guidance
- Ability to lead projects and act as a resource and mentor for less experienced colleagues
- An interest in technology or the semiconductor industry is an asset
As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.
WORKING ARRANGEMENT
This role is on-site at our Ottawa office.
Skills Required
- Bachelor's degree in Marketing, Communications, or a related field
- 4-5 years of industry experience in B2B or segment marketing
- In-depth knowledge of integrated digital marketing
- Experience with Salesforce for prospect database management, lead tracking, and campaign reporting
- Familiarity with marketing automation tools
- Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
- Strong record of building marketing plans that deliver measurable lead generation results
- Strong analytical skills and experience tracking, reporting on, and improving campaign performance
- Knowledge of marketing best practices and competitive landscapes
- Ability to solve complex problems creatively using multiple data sources
- Excellent communication skills, including explaining complex information clearly and building consensus
- Proven ability to work cross-functionally with sales, product, and marketing teams
- Ability to work independently with minimal guidance
- Ability to lead projects and mentor less experienced colleagues
- Interest in technology or the semiconductor industry
- Latest citizenship and/or permanent residency information for U.S. export control compliance
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The Company
What We Do
TechInsights is the most trusted source of technology analysis and market information for the semiconductor and microelectronics industry. Founded in 1989 to provide advanced reverse engineering services to companies seeking to better understand the underlying architecture of the semiconductor; for over 30 years we have existed to support a fair marketplace where semiconductor and electronics intellectual property can be innovated and monetized. We enable business leaders to make the best-informed technology and investment decisions.
