Do you enjoy building solid internal and external relationships resulting in growth?
Do you enjoy collaborating cross-functionally to deliver on common goals?
Overview
LexisNexis is seeking a results-oriented, commercially minded Segment Marketing Manager to focus on the Professional Services industry. This role will partner closely with Segment General Management, Sales, GTM, Sales Enablement, and cross-functional marketing teams to develop materials that support sales conversations and marketing lead generation programs tailored to the unique challenges and opportunities in professional services.
This position is ideal for a marketer who thrives at the intersection of customer insight, strategic positioning, and omni-channel campaign strategy within a specific industry segment.
What You’ll Do
Industry Strategy & Market Intelligence
- Develop deep expertise in the professional services industry, particularly management consulting, such as regulatory environment, buyer behavior, competitive trends, and market dynamics.
- Develop deep understanding of the customer personas, pain points, and jobs to be done.
- Serve as the internal voice of the customer and market for professional services across marketing, product, and sales teams.
- Monitor industry news, analyst reports, and regulatory changes to inform campaigns and content.
Segment Messaging & Positioning
- Develop audience-specific value propositions, messaging, and positioning for professional services buyers based on customer knowledge gained.
- Tailor personas, value statements, messaging frameworks, and campaign themes to resonate with stakeholders in professional services and management consulting.
Content Development & Campaigns
- Lead development of segment-specific content for use in omni-channel campaigns globally.
- Work as a core member of the industry campaign team to create an integrated marketing strategy to reach and serve the industry audience.
- Align content and messaging with account-based marketing (ABM) strategies and sales enablement initiatives.
Sales Enablement & Field Alignment
- Partner with sales and account teams to ensure alignment between marketing efforts and customer engagement for named accounts.
- Support development of vertical-specific sales assets including, talk tracks, objection handling, and value statements.
- Support go-to-market efforts with tailored collateral and field enablement for launches and demand generation programs.
Cross-functional Collaboration
- Work hand-in-hand with Product Marketing, Content Strategy, Digital Marketing, and Country Marketing teams to ensure consistency and amplification of professional services initiatives.
- Share initiatives and learnings across cross-functional groups including Segment, GTM, Sales, Customer Success, Sales Enablement, and Pricing.
Qualifications
- 5-7+ years of B2B marketing experience, preferably with exposure to or direct focus on the professional services sector.
- Demonstrated ability to translate industry trends into actionable marketing strategy.
- Strong writing, communication, storytelling, and presentation skills.
- Experience working with cross-functional teams including product, sales, and marketing.
- Self-starter with the ability to successfully lead and drive programs forward. Ability to manage multiple projects with tight deadlines and competing priorities.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
- Experience in legal tech, risk management, or regulatory compliance marketing a strong advantage but not required
Preferred Qualities
- Deep curiosity about industry challenges and customer workflows.
- Strong analytical thinking and market research capabilities.
- Collaborative mindset with the ability to drive consensus across teams.
- Experience with ABM, CRM platforms, and marketing automation tools.
- Experience working in a global organization a plus.
LexisNexis is an equal opportunity employer. We are committed to a fair and accessible hiring process. If you have a disability or other need requiring accommodation, please notify us using our Applicant Request Support Form.
U.S. National Base Pay Range: $78,800 - $131,300. Geographic differentials may apply in some locations to better reflect local market rates. This job is eligible for an annual incentive bonus.We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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Skills Required
- 5-7+ years of B2B marketing experience, preferably involving the professional services sector
- Ability to translate industry trends into actionable marketing strategy
- Strong writing, communication, storytelling, and presentation skills
- Experience working cross-functionally with product, sales, and marketing teams
- Ability to lead programs, manage multiple projects, meet tight deadlines, and handle competing priorities
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Experience in legal technology, risk management, or regulatory compliance marketing
- Strong analytical thinking and market research capabilities
- Experience with ABM, CRM platforms, and marketing automation tools
- Experience working in a global organization
- Advanced degree
LexisNexis Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about LexisNexis and has not been reviewed or approved by LexisNexis.
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Healthcare Strength — Healthcare options are often described as comprehensive, spanning medical, dental, and vision coverage alongside life and disability protection. Wellbeing programming such as wellness initiatives and fitness support is also positioned as part of the overall package.
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Retirement Support — Retirement benefits are repeatedly framed as a meaningful component of total rewards through 401(k) matching and access to stock purchase opportunities. Performance bonuses and charitable matching are also included as financial-support features within the broader rewards mix.
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Leave & Time Off Breadth — Time-off offerings are portrayed as broad, including PTO, paid holidays, sick leave, and paid volunteer time. Flexible work arrangements, including remote options and flexible hours, further strengthen the overall rewards experience.
LexisNexis Insights
What We Do
LexisNexis Legal & Professional is a leading global provider of legal, regulatory and business information and analytics that help customers increase productivity, improve decision-making and outcomes, and advance the rule of law around the world. We help lawyers win cases, manage their work more efficiently, serve their clients better and grow their practices. We assist corporations in better understanding their markets, monitoring their brands and competition, and in mitigating business risk. We collaborate with universities to educate students, and we support nation-building with governments and courts by making laws accessible and strengthening legal infrastructures. We partner with leading global associations and customers to collect evidence against war criminals and provide tools to combat human trafficking. LexisNexis Legal & Professional, which serves customers in more than 130 countries with 10,000 employees worldwide, is part of RELX Group, a global provider of information and analytics for professional and business customers across industries.
