A Paid Search Strategist has mastered the fundamentals of Search and is beginning to develop their own point of view on tools, campaign structure, and the evolving Search landscape. With 1–3 years of hands-on paid Search experience, this role is self-sufficient, strategic, and execution-focused—capable of running campaigns end-to-end with minimal support while delivering measurable business impact.
Search Strategists are confident operators and critical thinkers. They stay current on platform updates and best practices, understand their implications, and apply them thoughtfully to client programs. This role requires strong autonomy, sound judgment, and the ability to manage both client relationships and team responsibilities.
The Search Strategist role will report directly to the Search Supervisor on a given client team. This role will require the ability to earnest enthusiasm to learn and adapt to new ways of working and search engine advancement in the age of AI engines.
Key Responsibilities- Lead Search research, strategy, planning, and execution for assigned clients
- Ability to independently create and implement a comprehensive paid search plan based on client goals and objectives while working with a team of paid media specialists across the agency
- Perform in-depth ad copy, keyword and automated bidding strategies while leveraging key landscape and competitive intelligence
- Build accurate budget and performance projections independently
- Ability to manage multiple budgets without overspend and consideration of spend opportunities that will help drive business goals
- Have a deep understanding of forecasting budgets while independently managing Google and Microsoft ads daily, weekly and monthly budgets
- Ability to develop client-specific Search roadmaps and testing plans
- Leverage AI tools as well as critical thinking to to monitor campaign performance and generate meaningful insights
- Ability to implement a cohesive testing strategy over a set period of time that drives results and cost efficiency
- Proven track record of relationship building
- Prepare and present reports and insights to clients, demonstrating the ability to clearly communicate the value of paid search tactics
- Ability to proactively collaborate with paid media, paid social, analytics and programmatic internal teams on integrated campaigns
- Documents and regularly share insights on testing roadmap, case studies and client outcomes with search peers across agency
- Effective time management skills related to communication with in-person and remote client and co-workers; prioritizing time sensitive tasks and managing day-to-day workload
- 1-3 years PPC/SEM experience, specifically on Google Ads and Microsoft Ads
- Highly proficient in Google Ads capabilities including use of text and display ads, experiments, conversion-based bidding, remarketing and YouTube
- Strong analytical skills with a proficiency in Google Analytics and Search Ads 360 data platforms
- Agency or client-facing experience preferred
- Experience with working on highly analytical client accounts, pharmaceutical brands or other highly-regulated vertical experience a plus
- Proactive problem-solver and communicator
- Ability to work both independently and collaboratively
Skills Required
- Exceptional management skills and ability to manage deadlines
- Fluency with numbers and use of basic and advanced Excel formulas
- Strong communication skills for internal and client partnerships
- Extensive knowledge of Search platforms and advertising tools
- Proficient in analytics and interpreting data trends
What We Do
Good Apple was born right in the midst of a great period of financial uncertainty. Built on the belief that big agency bureaucracy wasn't necessary to drive scaleable results, a group of former Razorfish employees came together to try and recreate the magic of the early days of Avenue A. Over ten years later, Good Apple continues to operate as that group of friends you love to collaborate with whether you are an employee, publishing, agency, or client partner.
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