ABOUT THE TEAM
Basis Technologies’ Search Team leverages Basis to help strategize, plan, execute, streamline, and analyze paid search media campaigns for agencies and brands across a variety of verticals. Always positive and eager to try new tools and tactics, their passion lies in finding unique and creative ways to meet clients’ business objectives via paid search media. Although many tasks are performed independently, internal collaboration and communication is critical, as they work closely with the Sales, Strategic Media Services, Investment and Operations teams. These Beeps are committed to thinking outside the box, serving as subject matter experts in the search space, supporting each other, and pushing themselves to be the best.
WAYS YOU’LL CONTRIBUTE
- Building and QA'ing campaigns according to best practices and Basis defined processes
- Stewarding Basis’ client’s paid search media investment across Google, YouTube, Bing, Walmart, Amazon, and other platforms
- Using core knowledge and on-the-job training of search media to implement strategic pacing and performance decisions that meet client’s objectives and KPIs
- Engaging with industry best practices to test new tactics, maintain high Optiscores, and provide visibility into optimizations in partnership with Search Solutions
- Maintaining a strong understanding of the paid search landscape and the latest products, solutions, and best practices
- Assisting in the training, mentoring, and development of Search Media Buying Associates
- Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to ensure campaign results based on measures of success
- Adopting new processes or workflow modifications as introduced to ensure accountability for the consistent and repeatable use of process
- Troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary
- Assisting in the development and documentation of best practices related to paid search media management for both internal and external documents and assets
- Acknowledging and embracing diversity of thought and opinion, and approach with Beeps, clients and vendors, regardless of background, culture, and organizational level. Specific examples include, but are not limited to:
- Engage Actively in Diversity, Equity, and Inclusion (IDEA)
- Pursue Continuous IDEA Development
- Cultivate an Inclusive Work Environment
WHAT YOU BRING TO THE TABLE
- 2+ years of experience with the daily management and execution of paid search campaigns across various platforms (including YouTube)
- Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
- Strong analytical skills and the ability to pull and analyze reports on Google Ads and Bing search engines
- Familiarity with first-party and third-party data and tagging/pixel placement
- Detail-oriented and organized
- Developed communication skills
- Solutions-oriented
- Proficiency in Excel, PPT
- Precise attention to detail
- Ability to work in a cross functional team environment
BONUS POINTS
- Google AdWords certified
- Experience using Search Ads 360
- Experience working in an agency setting
- Knowledge of third-party bid management systems such as Kenshoo or Search Ads 360
What the Team is Saying
What We Do
Basis Technologies is a leading global provider of automation software designed specifically for enterprise marketers. Our platform, Basis, is the industry’s only comprehensive digital media solution that seamlessly integrates programmatic, site-direct, advanced TV, search, and social media within a single interface. By unifying these functions, Basis simplifies complex and disconnected media operations, automates repetitive tasks, and minimizes manual processes, enabling marketing teams to focus on strategy and creativity.
Our software is built to consolidate various tools and systems, driving productivity while ensuring that advertisers maximize the performance of their multi-channel media investments. With features that streamline workflows and improve efficiency, Basis delivers a powerful solution for optimizing campaign outcomes across multiple channels.
Headquartered in Chicago, Basis Technologies is recognized not only for our innovative technology but also for our dedication to creating an outstanding workplace culture. Our commitment to our people and our customers underpins everything we do, as we continue to push the boundaries of what's possible in digital marketing automation.
Why Work With Us
Our mission is to make the ad industry better for everyone. We invest in our culture and support our employees – from development opportunities to competitive health and wellness programs. If you’re looking for a community that values your whole self, celebrates your wins, and has your back in challenging times – come change the industry with us.
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Basis Technologies Offices
Remote Workspace
Employees work remotely.
Basis empowers employees to work where they thrive. As a remote-first company, we offer access to our Chicago HQ and shared workspaces across the U.S., ensuring team members always have the environment that best supports them.
