Summary
The SEO Specialist independently initiates, leads, and directs complex SEO, GEO (Generative Engine Optimization), and AISO (AI Search Optimization) programs. This role sets strategic direction, provides expert guidance, and influences key decisions across stakeholder groups to optimize organic visibility, AI search presence, and business performance.
What you will do:
- Independently initiates and leads complex SEO, GEO, and AISO programs
Independently initiates and leads SEO, GEO, and AISO strategies, initiatives, and programs across channels or business areas. - Directs SEO, GEO, and AISO strategy aligned to business objectives
Directs SEO, GEO, and AISO strategies by translating business objectives into comprehensive, long‑term plans aligned to sales strategy, target markets, and enterprise priorities. - Provides expert guidance and consultation
Serves as a recognized internal expert, providing guidance and consultation on SEO, GEO, and AISO best practices, emerging trends, and common obstacles. - Acts as a trusted advisor to stakeholders
Serves as a trusted advisor to business leaders, senior managers, and partners. Proactively communicates insights, recommendations, risks, and outcomes of organic and AI‑driven search initiatives. - Influences decisions across stakeholder groups
Builds and maintains strong relationships and influences key decisions across marketing, sales, technology, and business stakeholders. - Anticipates and mitigates risks proactively
Anticipates, identifies, and mitigates complex SEO, GEO, and AISO risks, including algorithmic shifts, AI platform changes, and regulatory considerations. - Uses advanced data and insights to shape strategy
Leverages advanced analytics, performance trends, and AI‑driven visibility signals to shape strategy, prioritize initiatives, and drive continuous improvement. - Leads innovation and continuous improvement
Identifies opportunities to evolve SEO, GEO, and AISO capabilities, processes, and measurement frameworks to improve effectiveness and efficiency. - Participates in special projects and performs other duties as assigned
What you will need:
- Minimum 5+ years of related work experience, including advanced SEO leadership
- Undergraduate degree in Marketing or equivalent experience required; graduate degree preferred
- Demonstrated expertise in SEO with strong understanding of GEO and AISO strategies
- Proven ability to influence senior stakeholders and drive cross‑functional outcomes
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Skills Required
- 5+ years of related work experience, including advanced SEO leadership
- Undergraduate degree in Marketing or equivalent experience
- Graduate degree
- Demonstrated expertise in SEO with strong understanding of GEO and AISO strategies
- Proven ability to influence senior stakeholders and drive cross-functional outcomes
- Experience directing SEO strategy and leveraging advanced analytics and AI-driven signals
- Ability to initiate and lead complex, enterprise-level SEO/AISO programs
- Authorization to work without visa sponsorship (no sponsorship provided)
Vanguard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.
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Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
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Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.
Vanguard Insights
What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
