Search Engine Optimization Specialist

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Our company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We are passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

The challenge

In Asia Pacific, the SEO Specialist will be responsible for implementing the Adobe.com SEO strategy, aiming to optimize performance and achieve targets using critical metrics. You will manage our digital media solutions, encompassing world renowned products such as Acrobat, Photoshop, and Illustrator.

What you’ll do

• Manage SEO strategies that align with Digital Media business goals and target audiences.
• Monitor, analyze and optimize SEO targeted website and its activity, traffic trends, SERP rankings and customer acquisition/eCommerce metrics.
• Produce content targeted for SEO which is highly local, relevant and aligning with the global SEO strategy.
• Provide SEO support for all ongoing Web projects, including new product launches, page refresh/migration, site re-design, and CMS rollout. Work closely with the Web Production, Editorial (Third Party Vendors), IT and Web Product Management Departments to drive the implementation of SEO recommendations.
• Work with SEM team to continuously monitor search behavior and make recommendations to improve search functionality and navigation.
• Effectively monitor competitors by using various analytical tools to track competitors' SEO performance, keyword strategies, and content updates.
• Continue to help define and refine SEO processes with the Web Management Team and IT.
• Conduct keyword research using Google Search Console, Brightedge, Ahrefs & internal SEO tools
• Stay informed about search engine algorithm changes and SEO industry trends. Regularly educate the rest of the company on emerging SEO technologies and opportunities.
• Present SEO performance reports to customers and partners in a timely manner.

What you need to succeed

• Exceptional SEO experience in India with a strong portfolio of successful projects.
• Expertise in on/off-page optimization strategies, tech SEO, mobile optimization, content creation & optimization, international/multilingual SEO, and multimedia SEO techniques.
• 5+ years' experience in SEO, managing enterprise-level campaigns with proven results.
• Deep understanding of India's diverse cultures, languages, and regional nuances.
• Ability to tailor SEO approaches to connect with various Indian audiences.
• A love of data and attention to detail - highly organized and analytical.
• Strong experience with SEO tools (e.g., Adobe Analytics,  GSC, Brightedge) and proven track record to spot actionable insights/patterns in data. 
• Excellent communication skills, have the ability to communicate technical information clearly and effectively to non-technical audiences at all levels within the company
• Ability to thrive in a fast-paced environment and to work independently and collaboratively.
• Ability to learn fast and adapt quickly to a constantly changing search industry.
• Proven history of self-direction, creativity, and ability to meet deadlines.
• Experience in programming e.g. SQL, Python, JavaScript, advantageous

Get to know the team

Global Marketing is responsible for developing and implementing Adobe's brand, communications, and integrated marketing efforts worldwide to drive business goals and deliver exceptional customer experiences across every marketing touch point. And they do it all as Adobe’s best trialists and customers, using Adobe Creative Cloud and Adobe Experience cloud to create, implement, measure, and optimize all marketing programs.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.