Search Engine Optimization Specialist

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The challenge:Adobe.com is one of the world's most heavily trafficked corporate websites, the front door for most of our customers, and a primary revenue generator. The SEO team unlocks further traffic growth opportunities and aligns content strategy to customer intent. We are equally up to getting into the details by digging deep into the data and crafting insights that help internal partners shape web journeys and campaigns. We aim to make Adobe.com a world-class experience for all site visitors across the customer journey.About you:We are looking for someone passionate about SEO! The ideal candidate has a strong knowledge of SEO methodologies and ranking strategies and a passion for staying on top of trends. The candidate is data-driven, a clear communicator who can translate data into insight seamlessly, and who leads with an intent-led and user-first mentality. The person is self-motivated and feels comfortable prioritising multiple projects with multiple remote teams simultaneously.What you will do & ways of working:The Search Engine Optimization Specialist will play a crucial role in driving the success of our Creative Cloud web products and content strategies by identifying key opportunities based on keyword trends. This individual will champion new initiatives, effectively communicating opportunities and collaborating with product and regional teams to ensure seamless culturalization deployment.They will oversee the entire implementation process, ensuring all projects align with our strategic objectives and deliver measurable results. Working alongside a well-established SEO team and product managers, this role will be pivotal in orchestrating and handling project delivery, adhering to a quarterly cycle of execution and performance reporting.What you’ll do:

• Conduct keyword research and competitor analysis to identify new web and content strategies for Creative Cloud.
• Collaborate with regional teams and data scientists to understand international opportunities and assess the global potential of new product innovations.
• Create quarterly plans highlighting trends and using core business metrics like traffic opportunity and Monthly Active Users (MAU) to help product teams prioritize opportunities.
• Work with product teams to prioritize a search-driven roadmap for the web product pipeline, ensuring alignment with launch dates.
• Manage relationships with agencies and studio teams to ensure content is SEO-optimized for new feature pages, targeting primary keywords.
• Coordinate timelines with regional teams and collaborate with local SEO teams to develop culturalization plans for each launch.
• Partner with the data science team to forecast the impact of each product launch and communicate how it supports overall SEO objectives.
• Provide updates to the broader business on the performance of each product launch in search and its value to Adobe.
• Support the team in weekly and quarterly monitoring, reporting, and communication of SEO health, offering meaningful insights based on performance and search trends.

Key requirements:

• English spoken language, Spanish is a benefit
• 5+ years SEO experience managing and delivering SEO projects to the highest standards
• A thirst for organization, efficiency, and a keen eye for detail.
• Great interpersonal and presentation skills
• Solid understanding of SEO analytics and research platforms as well as familiarity with various third-party SEO solutions
• Comfortable using Adobe and SEO analytics tools to answer data-related questions in support of both performance reporting and hypothesis definition.
• Experience in providing keyword research, forecasts, and performance reports around core SEO metrics, including keyword ranking and traffic.
• Specialist understanding of online marketing and web analytics.
• Physical presentation and PPT skills are essential

Adobe is an equal-opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.At Adobe, you will be immersed in an exceptional work environment recognised worldwide on Best Companies lists. Colleagues will also surround you committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you want to make an impact, Adobe's the place for you.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $101,700 -- $183,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.