Search and AI Optimization Specialist

This position is fully remote. All applicants must live and be authorized to work in Canada.

Canada applicants welcome! We'll hire you through an employer-of-record (EOR) partner for local payroll, benefits, and full compliance, with no sponsorship hassles.
We are TAG, a digital agency that helps top-tier brands create beautiful digital experiences that drive performance. We’re looking for a Search and AI Optimization Specialist to support and execute across SEO, Local SEO, and AEO/GEO.

This role is ideal for someone who thrives at the intersection of technical SEO, content strategy, and AI-driven discovery. We're looking for someone who cares deeply about connecting search performance to real business outcomes like revenue, leads, and growth. You’ll support ecommerce and content-heavy sites, while helping TAG continue to evolve how we approach SEO and AEO/GEO as part of our broader digital strategy offering.

You’re hands-on, analytical, and pragmatic. You’re comfortable auditing sites, developing recommendations, and implementing both technical and content optimization.

REQUIREMENTS

• Conduct technical SEO audits focused on structured content, crawlability, indexability, and site architecture.
• Identify errors and technical risks, and provide clear, actionable recommendations that can actually be implemented.
• Support optimization across common ecommerce and CMS platforms like Shopify and Drupal, including structured data, internal linking, URLs, and performance fundamentals.
• Perform keyword research to inform content briefs and prioritization.
• Execute on-page optimization including titles, meta descriptions, headers, and internal linking.
• Support localized and regional content strategies aligned to search intent and market demand.
• Maintain Google Business Profile hygiene, naming conventions, and citation accuracy for multi-location brands.
• Optimize location pages with accurate NAP, internal linking, and local relevance signals to improve visibility in map and local results.
• Support AI discoverability through structured data, schema markup, and AI-ready technical foundations.
• Help adapt priority content to improve citation and visibility within AI responses while maintaining strong traditional SEO performance.
• Help connect SEO and AI work to meaningful business KPIs such as revenue, leads, assisted conversions, and lifetime value signals.
• Use Search Console, GA4, and reporting tools to support performance analysis and insights.
• Partner with strategists, analysts, PMs, and developer teams to support integrated digital strategies.
• Contribute to documentation, process and evolving SEO and AI best practices across the agency.
• Stay informed on algorithm updates, AI platform changes, and industry shifts that impact discoverability.

• Have 5+ years of experience in SEO ideally within an agency or consulting environment.
• Are comfortable executing technical, content, and local SEO work end-to-end not just auditing.
• Understand how SEO connects to business outcomes and can articulate that clearly.
• Have hands-on experience with:
  • GA4, Google Search Console, and Looker Studio
  • SEO tools like SEMrush, Ahrefs and Screaming Frog
  • CMS and ecommerce platforms such as Shopify and Drupal
• Are well versed in AI-driven discovery
• Can manage multiple work streams, prioritize effectively, and communicate clearly with internal teams and clients.
• Are proactive, detail-oriented, and grounded in practical execution.

About Third and Grove

Third and Grove is a fully remote full-service digital agency. Our vision is to use technology and design to make the web worth browsing. We want to leave the web better than we found it. TAG team members strive to embody our core values, leading with empathy and practicing accountability, excellence, integrity and curiosity in everything we do. 

EEO Statement:
Third and Grove provides equal employment opportunity to all qualified individuals without regard to age, color, disability, gender, marital status, national origin, race, religion, sexual orientation, gender identity and expression, physical or mental disability, protected veteran, genetic predisposition or carrier status, or any other characteristic protected by law.

Diversity Statement: Third and Grove’s vision is to leave the web better than we found it. Our diversity, equity and inclusion initiatives play a significant role in that. As an equal opportunity employer, we are working to ensure we both grow and maintain a team of individuals from varying backgrounds and perspectives. People are at the center of everything we do, and we want to encourage our staff to bring their authentic selves to work, so that we can learn from each other and better serve our clients, our communities, and the world.

We encourage you to apply even if you don’t match 100% of the criteria. This position may use artificial intelligence to screen, assess, or select applicants.