Search and Browse Analyst

Posted 29 Days Ago
Be an Early Applicant
Appleton, WI, USA
In-Office
Junior
Retail
The Role
Optimizes Fleet Farm’s onsite search, navigation, taxonomy, filtering, facets, category pages, and browse experiences. Analyzes customer behavior, search performance, and eCommerce KPIs to identify opportunities, develop recommendations, execute search merchandising strategies, and support testing and continuous improvement. Partners with merchandising, product, UX, marketing, IT, and vendors to improve product discoverability, engagement, conversion, and online sales.
Summary Generated by Built In
Position Summary

Fleet Farm is seeking a Search & Browse Analyst to improve how customers discover products on FleetFarm.com. This hands-on role focuses on optimizing onsite search results, improving search relevance, and creating a seamless online shopping experience.

You'll work directly within eCommerce search platforms to identify and resolve poor search results, manage synonyms, boosting, burying, re-ranking, and search rules, and improve product discoverability. The ideal candidate is analytical, detail-oriented, and experienced in using search merchandising tools to identify problems and implement solutions.

What You'll Do
  • Monitor and optimize onsite search results using eCommerce search platform dashboards.

  • Identify and resolve irrelevant search results, zero-result searches, negative search terms, and product ranking issues.

  • Configure synonyms, boosting, burying, re-ranking, redirects, and search rules to improve search relevance.

  • Optimize product taxonomy, navigation, filtering, facets, and category pages.

  • Analyze search behavior and performance metrics, including conversion, click-through rates, and customer engagement.

  • Implement search merchandising strategies supporting promotions, seasonal assortments, and product launches.

  • Partner with Merchandising, eCommerce, Digital Product, IT, and UX to troubleshoot issues and improve product discovery.

  • Test and measure search enhancements to continuously improve the customer shopping experience.

What You'll Bring
  • Bachelor's degree in Business, Marketing, eCommerce, Analytics, Information Systems, or a related field, or equivalent experience.

  • Hands-on experience working within an eCommerce onsite search or search merchandising platform.

  • Experience identifying and correcting poor search results through search platform dashboards.

  • Knowledge of synonyms, boosting, burying, re-ranking, search rules, and search relevance optimization.

  • Algolia experience strongly preferred; Bloomreach or similar platforms also valued.

  • Understanding of product taxonomy, navigation, filtering, and digital merchandising.

  • Strong analytical, problem-solving, and communication skills.

  • Proficiency in Microsoft Excel, including PivotTables, lookups, and data analysis.

  • Ability to collaborate with cross-functional teams and translate data into actionable improvements.

Why Fleet Farm?

At Fleet Farm, you'll have a direct impact on how customers discover and shop products online. You'll work alongside eCommerce, Merchandising, and Technology teams to improve search performance, enhance the customer experience, and drive online sales.

Benefits 

Fleet Farm offers a comprehensive benefits package designed to support the health, financial well-being, and overall quality of life of our Team Members. Benefits may include: 

 

  • Medical, dental, and vision coverage
  • 401(k) with company match
  • Paid time off and paid holidays
  • Annual incentive/bonus opportunities, where applicable
  • Employee discount
  • Life and disability insurance
  • Flexible spending account
  • Professional development and career growth opportunities

Eligibility and benefit offerings are subject to plan terms and applicable requirements. 

Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.

 

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • Bachelor’s degree in Business, Marketing, Merchandising, Analytics, Information Systems, or a related field, or equivalent experience
  • 2+ years of hands-on experience in eCommerce, digital merchandising, eCommerce analytics, onsite search, or a related field
  • Strong understanding of eCommerce search, digital merchandising, product discovery, navigation, taxonomy, and browse experiences
  • Advanced proficiency in Microsoft Excel, including pivot tables, lookups, and data analysis
  • Ability to analyze large datasets and translate findings into actionable business recommendations
  • Strong analytical, problem-solving, organizational, and communication skills
  • Ability to present insights and recommendations to technical and non-technical audiences
  • Ability to manage multiple priorities in a fast-paced retail environment
  • Experience with Algolia
  • Experience with Bloomreach or similar eCommerce search platforms
  • Experience with Google Analytics 4 and eCommerce analytics
  • Ability to work effectively with cross-functional teams and external vendor partners

Fleet Farm Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fleet Farm and has not been reviewed or approved by Fleet Farm.

  • Wellbeing & Lifestyle Benefits — A prominent 20% team member and family merchandise discount is called out as a standout perk, with additional wellness discounts highlighted.
  • Leave & Time Off Breadth — Paid time off and sick pay are included for store and distribution center teams as part of the core full‑time package.
  • Healthcare Strength — Full‑time roles offer medical, dental, vision, and life insurance, covering standard health needs common to big‑box retail.

Fleet Farm Insights

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The Company
HQ: Appleton, WI
2,217 Employees
Year Founded: 1955

What We Do

Fleet Farm is a growing company and we are always on the lookout for talented Team Members. Fleet Farm is a value-based retailer of lifestyle merchandise that has been proudly serving farm, ranch and suburban customers in the Upper Midwest since 1955. Our stores offer a wide assortment of goods anchored by five key categories: farm/pet supplies, hunting/fishing products, auto parts, home improvement/home living goods and outdoor/work apparel. Our average store size is approximately 200,000 total square feet. Most locations include automotive service, a convenience store or gas station and a car wash. It’s safe to say, we’ve got something for everyone. After over 60 years in business, Fleet Farm continues to grow, while offering the kind of friendly knowledgeable customer service you won’t find anywhere else. We remain committed to our founding values of honesty, integrity, hard work, service and loyalty. Visit jobs.fleetfarm.com to learn more about our exciting career opportunities.

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