SEA Region Marketing Leader - Consumer

Posted 18 Days Ago
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Hiring Remotely in Bangkok, Phra Nakhon, Bangkok, THA
Remote
Expert/Leader
Automotive • Hardware • Other • Energy • Industrial
The Role
Leads marketing strategy, portfolio and brand management, customer insights, commercial excellence, budgets, and marketing capability development across Southeast Asia. Partners with sales and global, regional, and country teams to drive product launches, growth, profitability, customer engagement, and marketing effectiveness. Coaches country marketing teams and builds talent in complex, multicultural, matrixed organizations.
Summary Generated by Built In
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Strategic Leadership

  • Develop and implement the SEA regional marketing strategy aligned with business objectives.
  • Identify market opportunities, growth drivers, competitive threats, and emerging trends across SEA.
  • Lead annual strategic planning, marketing plans, and long-range portfolio growth initiatives.
  • Ensure alignment between global, regional, and country commercial priorities.

Portfolio & Brand Management

  • Define regional portfolio strategy and optimize product lifecycle management.
  • Drive successful product launches, indication expansions, and market development initiatives.
  • Ensure consistent brand positioning and value proposition across SEA markets.
  • Monitor portfolio performance and recommend actions to improve growth and profitability.

Customer & Market Insights

  • Establish a deep understanding of customer needs, market dynamics, and competitive landscapes.
  • Leverage market research, customer feedback, and business analytics to drive decision-making.
  • Translate customer insights into impactful marketing strategies and engagement programs.
  • Champion customer-centricity across all marketing activities.

Commercial Excellence

  • Partner closely with sales leadership to improve commercial effectiveness and customer engagement.
  • Drive implementation of best practices, tools, and processes across SEA markets.
  • Monitor marketing effectiveness and key performance indicators (KPIs).
  • Identify opportunities to improve marketing ROI and business performance.

Team Leadership & Capability Building

  • Lead, coach, and develop countries marketing teams.
  • Build strategic marketing, digital, and customer engagement capabilities across SEA.
  • Foster a culture of collaboration, innovation, accountability, and continuous improvement.
  • Identify and develop future marketing talent and succession pipelines.

Financial Management

  • Develop and manage regional marketing budgets and investments.
  • Prioritize resources to maximize business impact and return on investment.
  • Monitor financial performance and ensure efficient utilization of marketing resources.
Qualifications
  • Bachelor's or master's degree in marketing, Business Administration or related field.
  • 15+ years of progressive marketing and commercial leadership experience.
  • Proven experience managing multiple markets within Southeast Asia would be a plus.
  • Demonstrated success in strategic marketing, portfolio management, and product launches.
  • Strong leadership experience in complex, matrix, and multicultural organizations.
Key Competencies
  • Strategic thinking and business acumen.
  • Customer-centric mindset.
  • Commercial and market development expertise.
  • Strong analytical and financial skills.
  • Digital and omnichannel marketing capabilities will be advantage.
  • Influencing and stakeholder management.
  • Cross-functional collaboration.
  • Talent development and coaching.
  • Results-oriented leadership.
  • Excellent communication and presentation skills.
  • High English language proficiency.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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Skills Required

  • Bachelor's or master's degree in marketing, business administration, or a related field
  • 15+ years of progressive marketing and commercial leadership experience
  • Demonstrated success in strategic marketing, portfolio management, and product launches
  • Strong leadership experience in complex, matrix, and multicultural organizations
  • Strategic thinking and business acumen
  • Customer-centric mindset
  • Commercial and market development expertise
  • Strong analytical and financial skills
  • Influencing, stakeholder management, and cross-functional collaboration skills
  • Talent development and coaching experience
  • Excellent communication and presentation skills
  • High English language proficiency
  • Experience managing multiple markets within Southeast Asia
  • Digital and omnichannel marketing capabilities
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The Company
HQ: Saint Paul, MN
64,670 Employees
Year Founded: 1902

What We Do

3M operates as a diversified technology company, manufacturing more than 55,000 products, including adhesives, laminates, and many more. 3M touches virtually every part of your life. Our people and technology make the impossible, possible. Every day we apply our science to enhance people’s lives. This is 3M Science. Applied to Life.™

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