SDR Manager (Remote in US)

Sorry, this job was removed at 10:21 p.m. (CST) on Tuesday, Sep 16, 2025
Hiring Remotely in West Hollywood, CA
In-Office or Remote
HR Tech • Software
Criteria Corp helps companies make better talent decisions with data-driven assessments.
The Role

As the Manager of Sales Development, you will lead a high-performing team of outbound SDRs responsible for creating qualified pipeline opportunities for the sales organization. You’ll be both a coach and a strategist with a track record of driving execution, optimizing team performance through data, and collaborating cross-functionally. This is a critical leadership role that contributes directly to the company’s top-line growth in a fast-moving HR Tech SaaS environment.

  

Responsibilities

The primary responsibilities of this role include:

  • Hire, onboard, mentor, and lead a team of SDRs to exceed pipeline generation targets.
  • Conduct weekly 1:1s and team stand-ups to ensure clarity of goals and ongoing development.
  • Foster a culture of accountability, learning, and collaboration.
  • Partner with Revenue Enablement to continuously improve messaging, objection handling, and outreach sequences.
  • Own daily, weekly, and monthly SDR activity and conversion metrics (calls, emails, connects, meetings booked, opportunities created).
  • Work closely with Sales and Marketing to align on ICP, messaging, and lead handoff.
  • Ensure high-quality opportunity qualification aligned with sales readiness criteria.
  • Partner with Sales and Business Operations to define and maintain accurate performance dashboards and forecasts.
  • Drive adoption of sales tools (e.g., Salesforce, Outreach, Gong, ZoomInfo) to improve SDR productivity.
  • Continuously analyze SDR performance data to identify trends and areas for improvement.
  • Develop and refine processes, sequences, and tech stack utilization to maximize efficiency.
  • Partner with Marketing on campaign alignment and inbound lead follow-up.
  • Work with Sales Engineering and AEs to create feedback loops on lead quality and pipeline performance.
  • Contribute to strategic planning, sales plays, and experimentation efforts across go-to-market teams.

  

Requirements

To be successful in this role the incumbent will demonstrate the following:

  • 2+ years experience leading a high-performing SDR or inside sales team at a SaaS or B2B tech company.
  • 2+ years of successful experience as an SDR or AE with outbound sales motions.
  • Proven ability to coach early-career talent and scale high-velocity teams.
  • Deep understanding of pipeline metrics, lead funnel performance, and sales automation tools.
  • Strong communication skills with the ability to influence across all levels of the organization.
  • Operational mindset with a passion for continuous improvement and growth

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The Company
HQ: West Hollywood, CA
170 Employees
Year Founded: 2006

What We Do

Criteria is an assessment company dedicated to helping organizations make better talent decisions using objective, multidimensional data. By combining leading-edge data science with rigorous validation backed by I/O psychologists, we provide the most precise assessments available.

Why Work With Us

We foster a transparent and welcoming work environment where every employee is treated as a valued asset. Everyone is given the opportunity to take initiative and be innovative in an environment that is relaxed but focused. With plenty of growth opportunities and excellent benefits, Criteria is a place where people enjoy coming to work.

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