SDR Lead, US

Posted 5 Hours Ago
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New York, NY, USA
Hybrid
Senior level
Artificial Intelligence • Information Technology • Logistics • Software • Automation
The Role
Build and lead the US sales development function for an enterprise AI platform. Own SDR hiring, onboarding, coaching, messaging, outbound playbooks, quota attainment, pipeline quality, CRM systems, reporting, and collaboration with account executives and marketing operations. The role requires enterprise B2B sales development experience, technical product fluency, and a proven record of hiring and developing representatives.
Summary Generated by Built In

We're building an agentic AI platform that helps enterprises transform complex business workflows into AI-powered operations. We work with leading global companies to identify high-value workflows, deploy AI agents into real business environments, and help organizations move from experimentation to measurable enterprise impact.

We believe AI adoption inside the enterprise isn't just a technology challenge. It requires business context, workflow understanding, change management, trust, ownership, and a clear path to value. That's where this role comes in.

You will build Reindeer's sales development function in the US: the team, the playbook, and the system. You own hiring, coaching, messaging quality, and quota attainment.

The sale is technical and multi-stakeholder. Prospecting into it requires reps who can hold a credible conversation about how enterprise teams run a process today, and about how AI is transforming business operations.

Your Impact

Hiring

  • Define the profile, source candidates, run the interview loop, and onboard new reps. You will scale the team over the next 12 months and own the quality bar for every hire.

Coaching and development

  • Weekly call reviews, live call coaching, written feedback on outbound copy, ramp plans, and individual performance plans when someone is off pace.

The playbook

  • Sequences, talk tracks, objection handling, and account research standards. You will write the first version and revise it against what the data shows.

Targets and pacing

  • Set quarterly qualified-meeting quotas with monthly sub-targets, track pacing weekly, and flag risk early.

Pipeline quality

  • Work with AEs on qualification gates, handoff standards, and recovery plays for meetings that stall.

Systems and reporting

  • Partner with marketing ops on HubSpot routing, lead status definitions, meeting tagging, and dashboards, so the team's numbers hold up under scrutiny.

What It Takes
  • 6+ years in B2B SDR or BDR roles, including 2 years leading a team, whether as a manager, team lead, or player-coach.

  • Enterprise experience specifically: multi-stakeholder deals, sales cycles of six months or longer, and six-figure ACVs.

  • A track record of hiring and ramping reps, with examples of people you developed and what changed in their performance.

  • Comfort with a technical product. You can learn how an AI agent handles an accounts payable exception (for example) and explain it to a finance leader without opening a demo.

  • Fluency with CRM and sequencing tooling, and experience with AI tools for GTM and pipeline generation.

Nice to Have
  • Experience selling AI or automation products, domain exposure to financial services or logistics, and work at a seed or Series A company where the playbook did not exist yet.

Skills Required

  • 6+ years of experience in B2B SDR or BDR roles
  • At least 2 years leading a sales development team as a manager, team lead, or player-coach
  • Enterprise sales experience involving multi-stakeholder deals, sales cycles of six months or longer, and six-figure ACVs
  • Track record of hiring and ramping sales development representatives
  • Ability to understand and explain technical AI products and workflows to business leaders
  • Fluency with CRM and sequencing tools
  • Experience using AI tools for go-to-market and pipeline generation
  • Experience selling AI or automation products
  • Domain exposure to financial services or logistics
  • Experience at a seed- or Series A-stage company where the sales playbook was not established
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The Company
HQ: New York, New York
13 Employees
Year Founded: 2024

What We Do

Reindeer automates backoffice workflows in industries like logistics, supply chain, banking, finance and more. The work we target is manual, time-consuming, and hard to document completely. Our approach is different because we focus on process mining before and after automation. We capture the messy, realistic side of how work gets done, train AI agents with small sample sets, and continuously retrain them with human-in-the-loop processes as your business changes. This keeps AI accurate and prevents the drift and hallucinations that cause implementations to fail. The platform adapts to whatever process creates the most friction for your team. We've successfully automated workflows like payment approvals, quote management, and document processing for Fortune 500 companies like Hellmann Worldwide Logistics and Papaya.

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