We are looking for a highly capable, experienced Salesforce Technical Architect to lead the design, setup, and ongoing management of a dedicated Salesforce instance for Entravision Ad Tech Services.
In this hands-on, high-impact role, you’ll report directly to the VP Operational Strategy and work closely with the US-based technical team to ensure a smooth implementation and long-term scalability. We are seeking a technical leader who can confidently build, run, and evolve a Salesforce environment with minimal oversight.
What You’ll Do:
- Set up and maintain a dedicated Salesforce Sales & Service Cloud instance, and Experience Cloud sites from the ground up
- Design and maintain a scalable data model (custom objects, relationships, record types)
- Define security policies utilizing roles, profiles, permission sets, sharing rules, and security architecture
- Lead implementation of the UI/UX, Lightning Applications and components and automations
- Roll out new Salesforce features and platform capabilities as they become available
- Build advanced process automations, utilizing Flow where able (no-code-first approach)
Implement validation rules, formula fields, custom metadata, and error-handling logic - Continuously review system design to improve usability, performance, and governance
- Ensure implementation aligns with Salesforce platform best practices and audit-readiness (SOX compliance)
- Create and manage core Salesforce reports and dashboards
- Support and configure complex iPaaS integrations via Workato, including syncs with marketing platforms, financial systems (e.g. NetSuite), and internal data pipelines
- Collaborate with BI teams to ensure clean data handoffs to Power BI.
- Work closely with Entravision’s US-based Salesforce engineering team during the initial onboarding and transition period
- Collaborate with our internal PMO and operational teams (not end users directly) to ensure delivery is aligned with business priorities and timelines
- Proactively contribute to documentation and internal knowledge sharing
- 6-8 years of hands-on Salesforce experience, including at least one full-cycle org implementation
- Proven track record of owning or architecting complex Salesforce setups independently
- Strong expertise in declarative features: Flows, reports, Lightning Builder, permission sets, sharing
- Comfortable with Apex and LWC development, REST/SOAP APIs, iPaaS tooling (Workato preferred), and system performance tuning
- Able to manage platform priorities, deliver in sprints, and scale systems sustainably without micromanagement
- Experience in ad tech, digital media, or marketing tech is strongly preferred
- Salesforce Certified Administrator is required; Platform App Builder, Developer, and Architect certs are a plus
- Fluent in English (Spanish a plus)
What is in it for you:
- Integrate a highly motivated and young team
- Great compensation package
- Top location at the heart of Barcelona with a rooftop terrace, Barbeque, and a fully stocked fridge
- Great work-life balance: work from home (2 days per week), flexible hours
- LinkedIn Learning and training opportunities
- Meal vouchers - Ticket Restaurant monthly allowance
- Monthly gym allowance to use in up to 30 DIR gyms around the city
- Monthly TGIF events
- Regular team-building events
- Fun and friendly work environment with talented marketers and engineers from over 28 countries
- And more!
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What We Do
Smadex is the transparent DSP engineered for growth. The number one solution for user acquisition, retargeting and branding campaigns. We address the challenges and concerns of marketers by providing a fully transparent platform built on strong technology, countless programmatic management features and powerful machine learning algorithms that focus on achieving real outcomes.
Advertisers can access global consumers on the highest quality brand safe and viewable inventory at scale, and capture attention using strong and engaging ad formats to drive performance sales and brand metrics. Smadex partners with the leading third party platforms to provide the most innovative solutions and independent measurement.
Our open platform can easily plug and play with any new external partners. Smadex is a technology company led by engineering and data science, working with agencies and direct clients across the globe.
Smadex is a business unit of Entravision Communications (NYSE: EVC)
