Salesforce Marketing & Data Cloud Senior Developer

📌 Location: Remote

📌 Contract Type: Full-time / Contractor

📌 Reports to: Marketing Technology Director

Join Tekton Labs!

We are looking for a Salesforce Marketing & Data Cloud Senior Developer to design, implement, and optimize marketing automation solutions leveraging Salesforce Marketing Cloud (SFMC) and Data Cloud. This role requires deep expertise in Journey Builder, Automation Studio, AMPscript, SQL, and Data Cloud integration to enable highly personalized, data-driven customer experiences.

Key Responsibilities

Marketing Cloud Development & Implementation

• ✅ Design, develop, and deploy multi-channel marketing automation campaigns using Journey Builder, Email Studio, Mobile Studio, and Advertising Studio.
• ✅ Implement AMPscript, SSJS (Server-Side JavaScript), and SQL for advanced personalization and data-driven email campaigns.
• ✅ Create and manage Data Extensions, ensuring proper data structuring for segmentation and personalization.
• ✅ Develop and maintain custom APIs to integrate Salesforce Marketing Cloud with external platforms.

Salesforce Data Cloud Integration

• ✅ Configure and optimize Salesforce Data Cloud (formerly CDP) for real-time customer segmentation and activation.
• ✅ Implement data ingestion pipelines and ensure seamless integration between Marketing Cloud, Sales Cloud, and external data sources.
• ✅ Leverage Data Cloud for predictive analytics, audience segmentation, and personalized marketing strategies.

Automation & Optimization

• ✅ Build and optimize SQL queries within Automation Studio for segmentation, data manipulation, and ETL processes.
• ✅ Develop custom scripts and integrations for enhanced Marketing Cloud functionality.
• ✅ Monitor campaign performance, deliverability, and engagement metrics, providing insights and recommendations for optimization.

Security, Compliance & Best Practices

• ✅ Ensure compliance with GDPR, CCPA, CAN-SPAM, and other data protection regulations.
• ✅ Implement security best practices for data management and customer identity resolution.
• ✅ Collaborate with marketing, IT, and data teams to ensure best practices in campaign execution and customer data usage.

Required Qualifications & Experience

• ✅ 3+ years of hands-on experience in Salesforce Marketing Cloud development, working with Journey Builder, Email Studio, Automation Studio, Mobile Studio, and AMPscript.
• ✅ Strong expertise in SQL, AMPscript, SSJS, and API integrations (REST/SOAP).
• ✅ Experience with Salesforce Data Cloud (CDP) and its integration with Marketing Cloud and external data sources.
• ✅ Familiarity with Data Extensions, Contact Builder, and Audience Segmentation in SFMC.
• ✅ Proficiency in Marketing Cloud APIs, Data Cloud connectors, and ETL processes.
• ✅ Understanding of customer lifecycle marketing, personalization, and campaign analytics.
• ✅ Experience with CDP platforms, data enrichment, and predictive analytics.

Preferred Qualifications

• 🌟 Salesforce Marketing Cloud Developer or Consultant Certification is a plus.
• 🌟 Experience with Google Cloud, AWS, Snowflake, or other big data platforms for customer data management.
• 🌟 Familiarity with Einstein AI, Tableau, or Datorama for marketing analytics and insights.
• 🌟 Knowledge of HTML, CSS, JavaScript for landing pages and interactive email design.

Soft Skills

• ✔ Strong analytical and problem-solving skills.
• ✔ Excellent communication and ability to translate business needs into technical solutions.
• ✔ Ability to work in a fast-paced, agile environment with cross-functional teams.
• ✔ High attention to detail and ability to troubleshoot issues efficiently.

Why Join Tekton Labs?

• 🚀 Work with a highly skilled team on innovative marketing technology projects.
• 🌎 Be part of a global, data-driven organization with cutting-edge tools.
• 📈 Develop your expertise in Salesforce Marketing Cloud & Data Cloud.
• 🤝 Collaborate with marketing, IT, and data science teams on strategic initiatives.
• 📊 Grow professionally in an environment focused on automation, AI, and analytics.

Ready to take the next step?

📩 Apply today and become part of Tekton Labs’ Salesforce Marketing & Data Cloud team!

We look forward to meeting you! 🎯✨