**To be considered for this position you must reside in the area. Incomplete applications will not be considered**
The Salesforce Marketing Cloud (SFMC) Specialist serves as the primary system administrator and technical marketing specialist responsible for the day-to-day operation, configuration, optimization, and execution of Salesforce Marketing Cloud. This position supports the Marketing Automation Manager by managing system configuration, campaign execution, customer journey development, data quality, and platform optimization.
The position partners closely with Marketing, Product Management, Retail Banking, Commercial Banking, Digital Banking, Compliance, Information Technology, and other business units to design, build, test, deploy, and optimize personalized customer communications across Email Studio, Mobile Studio (SMS and Push), Journey Builder, Content Builder, Automation Studio, Advertising Studio, Personalization/Interaction Studio, and other Salesforce Marketing Cloud capabilities.
This position combines marketing technology administration with campaign production responsibilities, ensuring the platform operates efficiently while delivering highly personalized customer experiences. The Salesforce Marketing Cloud Specialist II acts as the subject matter expert for daily SFMC operations, provides guidance on platform best practices, maintains system health, and continuously identifies opportunities to increase platform utilization and marketing effectiveness.
Essential Functions (My day-to-day may look like…)
- Serve as the day-to-day technical expert for Salesforce Marketing Cloud.
- Configure and administer Salesforce Marketing Cloud business units, users, permissions, roles, and platform settings.
- Configure and maintain system rules, automations, preferences, and platform configurations.
- Design, build, test, and deploy customer journeys utilizing Journey Builder.
- Develop and execute email, SMS, push notification, and multi-channel marketing campaigns.
- Lead campaign deployment meetings and coordinate production schedules with stakeholders.
- Create and manage reusable templates, content blocks, and dynamic content.
- Develop highly personalized customer communications utilizing segmentation and data extensions.
- Manage subscriber lists, publication lists, suppression lists, exclusions, and consent preferences.
- Build and maintain SQL queries, filters, data extensions, and automation workflows.
- Monitor data imports, exports, API integrations, and scheduled data transfers.
- Maintain and optimize Contact Builder relationships and enterprise data models.
- Purge obsolete or unnecessary customer data in accordance with data retention policies.
- Manage quality assurance testing for campaigns prior to deployment.
- Troubleshoot delivery, rendering, personalization, and automation issues.
- Monitor email deliverability, sender reputation, bounce rates, and engagement metrics.
- Support domain authentication including SPF, DKIM, Sender Authentication Packages, and email compliance.
- Collaborate with IT regarding API integrations, SFTP connections, and enterprise architecture.
- Stay current on Salesforce releases, certifications, product enhancements, and industry trends.
- Train marketing users on Salesforce Marketing Cloud functionality and best practices.
- Recommend new platform capabilities and process improvements.
- Ensure compliance with CAN-SPAM, TCPA, GDPR, CCPA, banking regulations, and internal governance policies.
- Participate in disaster recovery planning and business continuity testing for marketing systems.
Position Requirements:
- Bachelor’s degree in Information Systems, Computer Science, Marketing, Business Administration, Communications, or related field required.
- 2–5 years of experience using marketing automation platforms
- Must have strong knowledge of SQL and be able to query data from multiple and various sources
- Strong attention to detail
- Ability to think critically, solve problems independently, and make informed decisions based on data and facts.
- Demonstrates strong communication and interpersonal skills, with the ability to articulate ideas effectively and present information professionally to individuals and groups.
Strongly preferred:
- Experience building and deploying email marketing campaigns.
- Experience managing customer data and segmentation.
- Experience working with enterprise CRM platforms.
- Experience supporting marketing technology platforms in a regulated environment
- Financial services experience
#LI-DNI
Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Bachelor’s degree in Information Systems, Computer Science, Marketing, Business Administration, Communications, or a related field
- 2–5 years of experience using marketing automation platforms
- Strong knowledge of SQL and ability to query data from multiple sources
- Strong attention to detail
- Critical thinking, independent problem-solving, and data-driven decision-making skills
- Strong communication and interpersonal skills, including professional presentation abilities
- Experience building and deploying email marketing campaigns
- Experience managing customer data and segmentation
- Experience working with enterprise CRM platforms
- Experience supporting marketing technology platforms in a regulated environment
- Financial services experience
MidFirst Bank Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about MidFirst Bank and has not been reviewed or approved by MidFirst Bank.
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Healthcare Strength — Health, dental, and vision coverage are available to eligible full‑time and part‑time employees, with company‑paid long‑term disability and an EAP included. Medical plans through Blue Cross Blue Shield and wellness incentives that can lower premiums are highlighted.
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Retirement Support — A company 401(k) match with a clear formula and a defined vesting schedule provides meaningful retirement support. Eligibility and enrollment timing are specified, reinforcing predictable access to the plan.
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Leave & Time Off Breadth — Paid vacation, paid sick leave, and paid holidays are emphasized, with a paid community service day also referenced. Time‑off offerings are portrayed as generous across materials.
MidFirst Bank Insights
What We Do
MidFirst Bank occupies a rare position within the banking industry. With $41.2 billion in assets, MidFirst Bank is the largest privately owned bank in the country. This combination of size and private ownership provides our customers with a special brand of banking. MidFirst Bank offers a full range of personal, commercial, trust, private banking and mortgage banking products and services. MidFirst is a strong commercial real estate lender and a major servicer of mortgage loans nationally. As a private business ourselves, we understand the unique needs of each business community we serve at each of our locations in Arizona (Phoenix), California (Los Angeles, Orange County, Santa Barbara, San Diego), Colorado (Boulder, Denver, Edwards, Fort Collins), Nevada (Las Vegas), Oklahoma (Oklahoma City, Tulsa, Western Oklahoma), Texas (Dallas, Houston, San Antonio) and Utah (Salt Lake City). Additionally, MidFirst Bank has commercial lending offices in Atlanta, Chicago, Nashville, New York City, Orlando, Raleigh and Southern California. We serve Southern California through 1st Century Bank, a division of MidFirst Bank. We also operate MidFirst Business Credit as a subsidiary of MidFirst Bank. MidFirst Bank provides services that compete with larger banks, while the people and culture truly define the MidFirst Bank difference. MidFirst provides exceptional financial and deeply committed customer service. Team members are loyal in their character, loyal in their personal commitment to customers, and loyal to always doing the right thing. MidFirst customers can always count on working with thoughtful, intelligent, honest professionals who are true to their financial goals. MidFirst Bank is a strong supporter of the communities they serve, investing time and money in important educational, charitable and civic organizations. Copyright © 2025 MidFirst Bank. All rights reserved. Member FDIC. Equal Housing Lender.
