Salesforce Marketing Cloud (SFMC) Administrator & Solutions Engineer

Posted Yesterday
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Los Angeles, CA, USA
In-Office
81K-129K Annually
Mid level
News + Entertainment • Esports
The Role
Administer and maintain Salesforce Marketing Cloud while designing technical solutions with AMPscript, SSJS, SQL, APIs, and SFTP integrations. Manage platform security, data extensions, automations, journeys, deliverability, compliance, and data hygiene. Troubleshoot data flows and integrations, document configurations, and support QA for campaigns and new features. Partner with Personalization, CRM, Analytics, and Marketing teams to deliver scalable solutions and personalized fan engagement.
Summary Generated by Built In

Company Information

AEG brings music, sports, and live entertainment together to create moments people remember around the world. Each year, more than 100 million fans experience live events across five continents—from global touring, concerts, and festivals to iconic sports and entertainment destinations.

Through our music division, AEG Presents, one of the world’s leading operators of tours, concerts, and music festivals, we help shape the sound of now. We work with artists at every stage of their careers to bring live music to life, connecting artists with fans on stages around the world.

Headquartered in Los Angeles, AEG Presents is driven by creativity, innovation, and purpose, and powered by people who want their work to show up in the real world.

If you’re ready to help create moments that matter, there’s a place for you here. Because it happens here.

Job Summary

The Salesforce Marketing Cloud (SFMC) Administrator & Solutions Engineer owns the health of AEG Presents' marketing automation platform while designing and building the technical solutions that power it. This role blends the day-to-day discipline of a platform administrator — governance, data hygiene, and deliverability — with the build-it mindset of a solutions engineer, using AMPscript, SQL, and APIs to turn business requirements from the Personalization, CRM, and Analytics teams into scalable, well-documented technical solutions inside SFMC. The SFMC Administrator & Solutions Engineer will act as a trusted advisor, shaping how Salesforce Marketing Cloud is leveraged within the broader Martech ecosystem to drive fan engagement, unlock revenue opportunities, and deliver personalized

Essential Functions

  • Administer the Salesforce Marketing Cloud (SFMC) platform, including user access, business unit configuration, and security settings.
  • Design and build technical solutions in SFMC (AMPscript, SSJS, SQL, APIs) that translate business requirements from Personalization, CRM, and Marketing stakeholders.
  • Monitor platform health, email deliverability, and compliance with CAN-SPAM, CASL, and GDPR.
  • Maintain and audit Data Extensions, Automations, and Journeys for accuracy, performance, and data hygiene.
  • Build and maintain integrations — REST/SOAP APIs and SFTP automations — connecting SFMC to Salesforce Sales/Service Cloud and other marketing technology systems.
  • Troubleshoot technical issues across journeys, automations, and data flows; document processes and configurations.
  • Serve as a technical point of contact for SFMC projects; support QA and testing for new campaigns, features and integrations.

Required Qualifications

  • BA/BS Degree (4-year) Marketing, Information Systems, Computer Science, or equivalent practical experience.
  • 2-4 years Hands-on experience administering Salesforce Marketing Cloud, including Data Extensions, Automation Studio, Journey Builder, and Contact Builder.
  • Experience with SFMC REST/SOAP APIs and SFTP-based data integrations.
  • Preferred: experience integrating SFMC with Salesforce Sales/Service Cloud; familiarity with live entertainment, ticketing, or hospitality marketing; experience with GA4 or attribution/personalization platforms; working knowledge of HTML/CSS for responsive email templates.
  • Deep understanding of Salesforce Marketing Cloud capabilities (Journey Builder, Automation Studio, Contact Builder, etc.)
  • Proficiency in AMPscript and SQL, with working familiarity with Server-Side JavaScript (SSJS).
  • Solid understanding of email deliverability best practices and data privacy regulations (CAN-SPAM, CASL, GDPR).
  • Strong analytical and troubleshooting skills, with the ability to work across technical and non-technical teams.
  • Salesforce Administration Certification Salesforce Marketing Cloud Email Specialist certification also preferred. Certification may be obtained within the first 6 months of employment if not already held.

Payscale: $80,509.00 - $128,605.00

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions.  We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.


Employer does not offer work visa sponsorship for this position.

Skills Required

  • Bachelor’s degree in Marketing, Information Systems, Computer Science, or equivalent practical experience
  • 2–4 years of hands-on Salesforce Marketing Cloud administration experience
  • Experience with Data Extensions, Automation Studio, Journey Builder, and Contact Builder
  • Experience with Salesforce Marketing Cloud REST and SOAP APIs
  • Experience with SFTP-based data integrations
  • Proficiency in AMPscript and SQL
  • Working familiarity with Server-Side JavaScript (SSJS)
  • Understanding of email deliverability best practices
  • Knowledge of CAN-SPAM, CASL, and GDPR requirements
  • Strong analytical, troubleshooting, and cross-functional communication skills
  • Experience integrating SFMC with Salesforce Sales Cloud or Service Cloud
  • Familiarity with live entertainment, ticketing, or hospitality marketing
  • Experience with GA4 or attribution/personalization platforms
  • Working knowledge of HTML and CSS for responsive email templates
  • Salesforce Administration Certification
  • Salesforce Marketing Cloud Email Specialist certification

AEG Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AEG and has not been reviewed or approved by AEG.

  • Healthcare Strength — Medical, dental, vision, prescription, fertility and family-building support, mental-health resources, and a 24/7 EAP are included, with wellness programs and virtual therapy also offered. These components present a broad, comprehensive health offering.
  • Parental & Family Support — Paid parental leave and backup care for children, older adults, and pets are part of the package. Family-building support and caregiver services reinforce a family-friendly offering.
  • Leave & Time Off Breadth — Paid vacation, sick time, holidays, and personal days are provided. The scope of time off stands out as a notable strength of the package.

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The Company
HQ: Los Angeles, California
3,794 Employees
Year Founded: 1994

What We Do

From epic concerts to premier music festivals to heart-stopping sporting events, AEG has been giving the world reason to cheer for more than 20 years. Headquartered in Los Angeles, CA, we are the world’s leading sports and live entertainment company and operate on five continents, entertaining over 160 million guests annually through our worldwide network of more than 300 venues, powerful sports franchises and music brands, integrated entertainment districts and global sponsorship activations. We strive to form a perfect balance between creative excellence and business excellence and work diligently to build a diverse environment that celebrates inclusion and rewards collaboration and success. Our accomplishments are born from a spirit of teamwork that enables us to deliver incredible events year after year. If you want to join a winning team where you will be challenged to up your game, AEG is the place for you. AEG is proud to have earned a 100% score on the Human Rights Campaign’s 2019 Corporate Equality Index, a national benchmarking tool on corporate policies and practices pertinent to LGBTQ employees that awarded us the distinction of “Best Places to Work for LGBTQ Equality,” and to be a part of the AARP Employer Pledge Program, recognizing the skills and experience of all workers, regardless of age. For more information about AEG, visit www.aegworldwide.com and follow us on Facebook, Twitter and Instagram at @aegworldwide to see the exciting experiences that you could be a part of

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