Salesforce Marketing Cloud Developer

Responsibilities:

• Campaign management: Build and execute marketing campaigns using Salesforce Marketing Cloud based on the received detailed brief and content.
• Data management: Utilize Salesforce Marketing Cloud's data management capabilities to create and maintain data extensions, segmentation strategies, and customer journeys.
• Email Marketing: Develop, test, and optimize email marketing templates and content based on the provided design.Ensure that email campaigns are effective, relevant, and personalized for target audiences.
• Marketing Automation: Build and manage automated customer journeys using Journey Builder, ensuring seamless customer experiences and engagement across different markets and languages.
• Analytics & Reporting: Track, analyze, and report on the performance of campaigns and customer journeys. Provide insights for continuous improvement.
• A/B Testing: Conduct A/B testing for emails, landing pages, and other digital marketing assets to optimize performance and drive results.
• Integrations: Work with internal teams to integrate Salesforce Marketing Cloud with other tools and platforms to enhance campaign execution and customer data synchronization.
• Troubleshooting & Support: Provide ongoing support and troubleshooting for any issues related to Salesforce Marketing Cloud. Address any deliverability, automation, or data-related challenges.

Requirements:

• 5+ years of experience working with Salesforce Marketing Cloud, with hands-on experience in Email Studio, Journey Builder, Automation Studio, and Audience Builder.
• Strong knowledge of email marketing best practices, automation, and segmentation strategies.
• Strong experience with AMPscript and SQL for advanced email personalization and data manipulation.
• Solid understanding of customer data management, data extensions, and building targeted customer segments.
• Proven experience in using SFMC to create automated customer journeys and workflows.
• Strong proficiency in Salesforce Marketing Cloud reporting tools and analytics.
• Familiarity with integrations between SFMC and other platforms (SFSC, OMS, eCommerce, etc.).
• Ability to work with cross-functional teams and support multiple projects simultaneously.
• Strong attention to detail, excellent problem-solving skills, and a passion for delivering results.
• MCP experience is a plus (Marketing cloud personalization).

Tech stack:

• Salesforce Marketing Cloud (SFMC)
• Front-end: React.js
• Data & Integrations: REST APIs, GraphQL, SQL
• Analytics: Google Analytics, Adobe Analytics
• Familiarity: Salesforce Commerce Cloud, Adobe Experience Cloud, CDPs (Customer Data Platforms)