Salesforce Marketing Cloud Developer

Solvd Inc. is a premier software engineering company. We have 8 offices across the globe and over 800 international employees on staff. With over 12 years of experience, highly skilled teams around the world and deep industry knowledge, we help clients create software that improves their operations and opens new markets. We have built an impressive roster of digital-native enterprise clients including some of the biggest brands in retail and social media.

We are seeking a Salesforce Marketing Cloud (Personalization) Developer with experience in retail e-commerce to enhance our customer engagement strategies. This role requires a strong background in SFMC Personalization (formerly Interaction Studio), expertise in React.js, and a deep understanding of customer journeys, segmentation, and real-time personalization. 

Responsibilities:

• Develop and implement personalization strategies using Salesforce Marketing Cloud Personalization (Interaction Studio) to drive real-time, 1:1 customer experiences. 
• Design and build dynamic, personalized web and email experiences leveraging SFMC, AMPscript, SSJS, and APIs. 
• Work closely with e-commerce teams to integrate SFMC Personalization with Salesforce Commerce Cloud, Adobe Experience Manager, and other platforms. 
• Develop and optimize React.js components for personalization use cases such as dynamic product recommendations, content customization, and A/B testing. 
• Implement and maintain data integrations between SFMC, CDPs (e.g., Adobe), and analytics tools for real-time tracking and insights. 
• Leverage REST and SOAP APIs to connect SFMC with various digital touchpoints and external databases. 
• Monitor and optimize personalization rules, segments, and user journeys for improved engagement and conversion rates. 
• Collaborate with marketing, UX, and analytics teams to continuously improve campaign performance. 

Requirements:

• 5+ years of experience with Salesforce Marketing Cloud (SFMC), including Personalization, Journey Builder, Automation Studio, and Data Extensions. 
• Hands-on experience in React.js and front-end development for e-commerce platforms. 
• Strong understanding of personalization and segmentation strategies in a retail/e-commerce environment. 
• Experience with REST APIs, GraphQL, and data integrations between SFMC and external platforms. 
• Knowledge of SQL, AMPscript, and JavaScript (SSJS) for custom email and web personalization. 
• Familiarity with Salesforce Commerce Cloud, Adobe Experience Cloud, or other e-commerce CMS is a plus. 
• Experience working with Google Analytics, Adobe Analytics, or CDPs for data-driven personalization. 
• Strong problem-solving skills and ability to work in an agile, fast-paced environment. 

Tech stack:

• Salesforce Marketing Cloud (SFMC)
• Front-end: React.js
• Data & Integrations: REST APIs, GraphQL, SQL
• Analytics: Google Analytics, Adobe Analytics
• Familiarity: Salesforce Commerce Cloud, Adobe Experience Cloud, CDPs (Customer Data Platforms)