Salesforce Marketing Cloud Developer (Bengaluru, India)

Welcome to Decision Foundry!

Decision Foundry, an advisory-led, premier Salesforce Data Cloud delivery partner, bridges the gap between data access, platform adoption, and business impact. As a certified ISV and award-winning Salesforce integration partner, we offer global consulting services, integrating Data Cloud, Account, Engagement, Personalization, Sales, and Service solutions.

We win as an organization through our core tenets. They include:

· One Team. One Theme.

· We sign it. We deliver it.

· Be Accountable and Expect Accountability.

· Raise Your Hand or Be Willing to Extend it

About the role:

The Marketing Cloud Developer will be taking a leading role with designing and implementing optimal, scalable solutions. As a member of the Salesforce Practice, this role will partner with other Solution and Technical Architects to understand the "big picture" within Salesforce Enterprise architecture. Leveraging their analytical and consultative experience, the Marketing Cloud Architect will provide strategic and technical advice to meet marketing and engagement objectives.

Responsibilities

• Responsible for solutioning, designing, and building solutions using Salesforce Marketing Cloud products and integrating with Salesforce CRM and other technical applications
• Demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality including Email studio, Mobile Studio, Automation studio, Journey Builder, Personalization (formerly Interaction Studio), Ad Studio, Audience Builder, etc.
• Designing and implementing automated marketing campaigns, workflows, and customer journey
• Using Marketing Cloud's scripting languages to develop advanced, personalized, and dynamic messages and landing pages
• Analyzing and interpreting campaign performance metrics to provide insights and recommendations for optimization
• Collaborate with business stakeholders to communicate best practices to create, enhance, and develop effective Journeys
• Coach team members in the execution of complex Journey development, SMS campaigns, mobile app notifications, data model development, etc.
• In conjunction with Sales and Professional Services, conduct transition briefing - communicate commitments and expectations in preparation for deployment

Required Qualifications and Background

• At least 5 years’ experience in a leading role in delivering Salesforce.com projects,
• Excellent communication skills, written, verbal, and interactive when online,
• Minimum Salesforce certified:
• Marketing Cloud Administrator
• Marketing Cloud Account Engagement (Pardot)
• Marketing Cloud Email
• Marketing Cloud Personalization
• Bonus Qualifications
• B2B Commerce Cloud
• D2C Commerce Cloud
• Loyalty Cloud
• Platform App Builder
• Data Cloud Developer

Knowledge, Skills, and Abilities

• 3+ years of experience in Salesforce Marketing Cloud/ExactTarget with a proven track record of consistently exceeding performance goals.
• Experienced in Data Extensions, Package Manager, Template creation, reports, data views, Event Notification Service (ENS), Rest/Soap APIs available within SFMC
• Proficient in AMPscript, SQL, and other relevant scripting languages
• Experience creating responsive emails
• Experience with list segmentation and working with large data sets
• Experience in performing email QA testing to validate email rendering and deliverability across different devices and applications, using tools such as Litmus and Return path
• Must have created User-Initiated and Triggered Automations like Data Extract, Filter, Import and Transfer File, Refresh Group, Query, Wait Activity and Send Email using Automation Studio
• Experience working on optimizing campaigns through A/B testing and multivariate testing
• Worked on email reporting and tracking, recommend improvements, enhancements and testing strategies for future programs
• Deep understanding of Salesforce Core CRM data model and features within Sales, Service and Experience Cloud
• Extensive understanding of email marketing practices, inbox deliverability and CAN-SPAM laws
• Experience using marketing enablement solutions is a plus
• Experience on Landing Pages and Microsites is a plus
• Experience with Agile methodology and Scrum delivery framework

· Competitive Benefits