Salesforce Marketing Cloud Architect
Position Overview:
ShyftLabs is seeking a talented Sales Force Marketing Cloud Architect for our Gurgaon/Noida location, where you'll collaborate with cross-functional teams to implement efficient solutions.
ShyftLabs is a growing data product company that was founded in early 2020 and works primarily with Fortune 500 companies. We deliver digital solutions built to help accelerate the growth of businesses in various industries, by focusing on creating value through innovation.
Job Responsibilities :
The ideal candidate will have five or more years of hands-on experience with Salesforce Marketing Cloud Email Studio (formerly ExactTarget), Journey Builder, Mobile connect for push and SMS, Einstien, AMPscript coding, and hand-coding HTML and CSS without relying on a WYSIWYG editor
The ideal candidate will also have exacting attention to detail, is a self-starter who can work independently and lead a team of developers and engineers, can follow instructions without skimming or skipping steps, can work under tight deadlines, and isn't afraid to escalate quickly to remove blockers to meet timelines.
The candidate should not just be an order taker but will proactively offer assistance
Quickly and accurately build, edit, and test templates and emails in Salesforce Marketing Cloud Email Studio (formerly ExactTarget)
Frequently code and modify AMPscript
Metrics tracking and reporting on individual emails and campaigns
Hand code HTML and CSS (i.e., does not rely solely on a WYSIWYG interface to code)
Create Journey Builder forms and Web Studio Cloud Pages
Work closely with the email team, external departments, and third-party vendors with program, project, and task management
Creation and modification of global and local content blocks
Data extensions: define requirements, formatting, uploads, and troubleshooting
Create conditional logic
Qualifications :
5+ years email marketing experience as a primary focus using the Salesforce Marketing Cloud platform
5+ years coding AMPscript
Must have a core understanding of how metrics are derived and how they relate to and impact performance
Must be able to code without using a WYSIWYG interface
Knowledge of email A/B testing, personalization, and customization
Knowledge of email best practices and optimization
Ability to use Adobe Creative Suite Photoshop to modify images
Thorough understanding of data extensions, subscriber imports, and group creation based on data filters
Advanced knowledge of SQL
3+ years with Salesforce CRM report creation
Knowledge of the Jira project management software
Microsoft Excel data manipulation (vLookups)
Knowledge of Americans with Disabilities Act (ADA) guidelines
Ability to work autonomously in a fast-paced environment with frequent last-minute changes
Superior communication skills
Can instantaneously adapt to changing priorities.
At a very minimum, Marketing Cloud engineers/architects should have following certifications:
Marketing Cloud Email Specialist
Marketing Cloud Consultant
and it would be preferred for Marketing Cloud architects also have:
Marketing Cloud Developer
Marketing Cloud Administrator
We are proud to offer a competitive salary alongside a strong healthcare insurance and benefits package. We pride ourselves on the growth of our employees, offering extensive learning and development resources