Noto is building the AI native operating system for after school businesses like tutoring centers, music schools, and sports academies. Our mission is to be the core platform that powers the 150,000 after school businesses in the country.
Despite their size and importance, these businesses are currently underserved by technology, typically relying on a fragmented mix of basic point solutions and outdated legacy software. Noto is building an all-in-one system that uses AI to provide a magical experiences to a large customer base who are used to sticky notes and spreadsheets.
Noto is fresh off a $3.8M seed round, backed by top tier VC’s like Base10 and South Park Commons. Noto is founded by two technical founders AJ Ding and Steve Wang and is based out of NYC.
We’re excited to build our core team. Join Noto to build great software for the small businesses of the world!
(us at karaoke with one of our favorite customers)
Team Background 🤝🏻AJ Ding is the CEO of Noto. He's a second-time founder and previously built an AI recruiting company. He was a machine learning engineer and data scientist at Quora, Lyft, & Meta. He studied Statistics at Yale and most importantly, he comes from a family of small business owners.
Steve is the CTO of Noto. He was previously the Head of Engineering at Nitra, an a16z backed vertical SaaS startup that built back office automation for doctors. He's worked in data science and engineering at Lyft. He studied math at Harvard, and his family is from Canada.
Location 📍Noto is based in person in New York, near Union Square
4 days in office 1 day WFH
1 week per quarter work from anywhere
Occasional travel for team off sites and customer visits
High Camaraderie: We are in the trenches together, so we take care of each other and celebrate our collective success.
Low Ego: We believe in collaboration over hierarchy 🤝. We have a flat decision-making structure—great ideas can come from anywhere.
Work hard. Team members are asked to work 50-60 hour weeks. Some late nights and occasional weekends will be expected. But this isn’t about burnout—it’s about growth and impact. If you want to build something meaningful and grow fast, let’s talk. 🪴
Have fun too! We are not just about grinding. We recently took a work offsite to Mexico City, where we did a hackathon, explored the city, and bonded over tacos. 🌮. In the past, we've hosted a Karaoke Night with one of our first customers, a music school in Manhattan—turns out debugging and belting out pop songs go hand in hand. 🎤
Growth Mindset: We also attend industry conferences to connect with our users, learn, network, and push the boundaries of our craft
What You’ll Do
Lead, coach, and develop a team of Account Executives to exceed individual and team goals
Manage daily activity metrics (calls, talk time, meetings, pipeline creation)
Conduct regular 1:1s focused on skill development, mindset, and performance
Use data to identify trends, optimize playbooks, and improve conversion rates
Partner cross-functionally with Marketing, RevOps, and Enablement to improve lead flow
and messaging
Recruit, onboard, and ramp new team members effectively
Foster a culture of ownership, collaboration, and continuous improvement
Master the company’s sales process, playbooks, and KPIs
Get to know your reps — their strengths, growth areas, and career goals
Establish consistent coaching and performance rhythms (1:1s, team meetings, call
reviews)
Begin driving performance improvements through data and structured coaching
Within 6 Months, You’ll...
Consistently hit or exceed team-level attainment goals
Improve activity-to-meeting and meeting-to-close conversion rates
Collaborate on playbook and enablement updates based on frontline insights
Build bench strength through recruiting and professional development
Background and Experience
[2–4+ years] of experience in sales management, preferably in a high-velocity or inside sales environment
Proven success leading AEs or SDRs in achieving quota and activity targets
Strong grasp of sales metrics, funnel management, and performance coaching
Excellent communicator and motivator — can inspire action through clarity and
accountability
Experience using CRM systems and sales productivity tools (e.g., Sellfire, HubSpot, etc)
Passion for developing people and building winning teams
Competitive pay and meaningful equity so you have real skin in the game 📈
Meals & Budget – Office lunch and a stipend for work-related expenses 🍕
Company Retreats – Join us for team retreats to bond, recharge, and plan the future together ✈️
Great Benefits - Paid 100% by the company
Serve everyday people in local communities and make a large impact in an underserved market
"Y'all are incredible and have made such a difference in my life in ways both professional and personal. I'm grateful and indebted." - Noto Customer 🥰
Each customer averages over 6 hours of usage / day)
Work with a smart, collaborative, ambitious, and caring team
Fast paced environment
High levels of ownership
Fun founders + team off-sites 😄
Let’s talk. If you’re excited by the idea of building from (almost) zero to one, shaping a high-growth startup, and working with founders who actually understand engineering, we’d love to hear from you! ✉️
Top Skills
What We Do
Noto provides modern business management software for after school businesses like tutoring centers, music schools, and art schools. Their powerful feature set greatly reduces the administrative complexity for traditional manual tasks such as registration, rescheduling, and payments, allowing these owners to focus on what they do best: teaching.
