The FAENA Movement is rooted in culture, art, and community. Inspired by the warmth and traditions of the South, our philosophy brings together genuine hospitality, thoughtful service, and world-class amenities. Through creativity, collaboration, and a shared passion for excellence, we transform ideas into extraordinary experiences. Every space is thoughtfully curated, every detail considered, and every interaction an opportunity to inspire, delight, and create lasting memories. This is the essence of the FAENA Culture.
JOB OVERVIEW
The Sales Manager is part of the transient sales team and responsible for driving revenue through the acquisition, development, and retention of direct luxury leisure guests, consortia advisors, specialty wholesale partners, and corporate accounts. This role plays a critical part in continuing to position Faena Miami Beach as a premier luxury destination, cultivating strategic partnerships, and maximizing RevPAR while upholding Faena’s Forbes 5-Star service culture and brand standards.
The ideal candidate is a relationship-driven luxury sales professional with a good understanding of transient market segments and rate strategies who can close high volume of sales transactions while delivering excellent client sales service and demonstrating high attention to guest details to ensure accuracy. This candidate must be self-organized and can multi-task client priorities while thriving in a high-touch, high-performance hospitality environment.
- Acquires, develops, and manages a portfolio of direct guests, luxury & consortia travel agencies, specialty wholesale accounts, local corporate accounts.
- Proactively solicits new business & leads through sales calls, site inspections, networking events, trade shows, and client entertainment.
- Ability to organize client meetings & effective sales calls programs and travel within local Florida market and Southeast U.S. states; ability to travel to conferences & trade events within the U.S. as needed.
- Supports 2 remote Area Director of Transient Sales with site tours and client sales activities.
- Demonstrates excellent sales presentation skills both virtually and in person.
- Maintains strong relationships with key travel advisors, wholesale & corporate travel managers, executive assistants, chiefs of staff, and direct guests.
- Collaborates with Revenue Management to optimize rate strategies, account production, and market segmentation.
- Analyzes managed account to drive YOY revenue growth performance & gather trends to identify opportunities.
- Supports transient demand strategies during need periods and shoulder seasons.
- Ensures all transient business aligns with hotel positioning, rate integrity, and profitability goals.
- Represents Faena Hotel Miami Beach in a manner consistent with its ultra-luxury positioning and cultural ethos.
- Conducts personalized site inspections and curate bespoke client experiences reflective of the Faena brand.
- Partners and communicate effectively with Operations, Front Office, Butler, and Guest Experience & Guest Recognition teams to ensure seamless execution of confirmed or contracted reservations.
- Maintains accurate accountancy of sales activities, sales calls, and production tracking in CRM systems (e.g., Delphi, Salesforce, or similar).
- Prepares monthly sales calls reports, monthly production reports and targeted action plans, and pre- and post-trip reports.
- Ensures booking details, contracts, rate loading, and account details are accurate and compliant with internal procedures.
- Minimum 2 years of sales experience in luxury or upper-upscale hospitality, with a heavy focus on leisure & transient business.
- Proven success in managing and growing luxury leisure accounts.
- Strong understanding of transient distribution channels, consortia programs, and luxury travel advisor networks.
- Excellent selling, presentation, negotiation, and relationship-building skills.
- Excellent written and oral English grammar skills.
- Highly organized, results-driven, and able to manage multiple priorities in a fast-paced environment.
- Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint.
- Proficiency in CRM and hotel sales systems (Delphi, Salesforce, Opera preferred).
- Ability to adapt and work flexible hours, including evenings, weekends, and travel as required for client engagements and industry events.
- Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field preferred.
Ability to lift up to 25 pounds; Ability to move safely in uneven terrain or in confined spaces; Ability to see and respond to dangerous situations; Ability to remain in stationary position for 8 hours or more; Ability to move safely in uneven terrain or in confined spaces; Ability to see and respond to dangerous situations; Ability to remain in stationary position for 8 hours or more. Walking and standing are required the rest of the working day. Length of time of these tasks may vary from day to day and task to task; Availability to work When Facility Is Open: This could include nights, weekends, and holidays. • CPR and First Aid certified. • Medium Work: Exerting up to 50 pounds of force occasionally, and/or 20 pounds of force frequently, and/or up to 10 pounds of constantly to move objects. • May occasionally lift and/or move up to 25 pounds.
Skills Required
- Minimum 2 years of sales experience in luxury or upper-upscale hospitality, focused on leisure and transient business
- Proven success managing and growing luxury leisure accounts
- Strong understanding of transient distribution channels, consortia programs, and luxury travel advisor networks
- Excellent selling, presentation, negotiation, and relationship-building skills
- Excellent written and oral English grammar skills
- Highly organized, results-driven, and able to manage multiple priorities in a fast-paced environment
- Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint
- Proficiency in CRM and hotel sales systems, including Delphi, Salesforce, or Opera preferred
- Ability to work flexible hours, including evenings, weekends, and travel as required
- Bachelor's degree in Hospitality Management, Business, Marketing, or a related field
- CPR and First Aid certification
What We Do
Faena is a luxury hospitality and lifestyle group that creates culturally rooted destinations and holistic environments. Its portfolio brings together hotels and residences with art and cultural spaces, dining, wellness, cuisine, and performance. Through distinctive design and immersive experiences, Faena develops destinations intended to foster community and enrich the cities they inhabit, serving as gathering places connected to local culture and creative life.
