Sales Manager

**This is a HYBRID position based in the Atlanta, Georgia Metro Area**

Cerbo OptiMantra is a high-growth healthcare SaaS company doing our part in the medical market to support holistic lifestyles and personalized medicine. Our software is purpose built for functional, integrative, direct primary care (DPC), and concierge medicine practices that are actively changing how healthcare is delivered. With our recent merger, Cerbo OptiMantra has become one of the leading platforms in this rapidly growing market. Our customers are redefining the patient experience, and Cerbo OptiMantra exists to give them the technology foundation to grow, scale, and deliver better care. 

This is a front-line sales leadership role for a proven producer who has moved from winning deals personally to making other sellers win. It is not an administrative seat. The Sales Manager owns a new business number and builds the system that delivers it. 

The role leads quota-carrying sellers running a high-velocity SMB motion, where volume, speed to first response, and qualification discipline decide the month. Deal profiles range from fast-moving cash-pay wellness and integrative practices to more considered DPC and concierge cycles that involve displacing an incumbent EHR and selling to a practitioner owner who is the buyer, the champion, and the person who lives with the migration. The Sales Manager builds and coaches the playbook across that full range. 

The standard is set before the quarter starts rather than explained after it closes. This role works in the calls, the pipeline, and the CRM data, catching a stall weeks before it reaches the forecast. It runs deliberate experiments: a segment worth testing, a message worth trying, a stage worth tightening. There is always a lever being pulled and a stated expectation for what it will move. 

Leadership Approach 

Cerbo OptiMantra expects its sales leaders to serve the floor, not sit above it. 

The team's success is the measure. Recognition flows to the reps. Accountability for results stops with the manager. 

Obstacles are the manager's problem. Bad data, a broken handoff, a missing piece of collateral, a pricing question nobody will answer. This role clears the path rather than asking reps to work around it. 

Coaching is the primary output. Time goes to developing sellers, not to reporting on them. 

Status quo is not an answer. A flat conversion rate, an underperforming segment, or a process everyone tolerates because it has always worked that way are all treated as problems with owners and deadlines. 

Candor with care. High standards are held directly and privately, without theater, and with genuine investment in the person clearing them. 

What the Role Owns 

The number. Team new business quota, pipeline coverage, and a forecast leadership can plan against. 

Live deal coaching. Call and demo reviews, deal inspection, and in-the-moment help on qualification, multi-threading, objection handling, negotiation, and closing. 

Skill transfer. Turning what works into something teachable and repeatable rather than something only one person can execute. 

Pipeline generation. Setting and enforcing prospecting standards so the team builds its own pipeline, in partnership with SDRs and marketing on targeting and messaging. 

Diagnosis and change. Using CRM data, call recordings, and conversion metrics to separate a skill problem from a targeting problem from a process problem, then fixing the right one and measuring the result. 

Hiring and ramp. Recruiting, interviewing, and onboarding sellers, with a bias toward shortening time to first close. 

Data discipline. Accurate pipeline and activity data in the CRM, with stage definitions, next steps, and close dates that mean something. 

Growth levers beyond headcount. ICP discipline instead of volume for its own sake, deal governance, and payments attach on new practices. 

Cross-functional partnership. Marketing on demand generation, product on customer and competitive feedback, CX and implementation on clean handoffs. 

What Success Looks Like 

The number moves. Attainment, win rate, average deal size, and cycle length trend in the right direction because of specific, identifiable changes. 

Individual reps get better. Middling sellers become producers, with a clear line between what was taught and what improved. 

The floor rises, not just the ceiling. Bottom performers improve quickly or transition quickly. Neither outcome is left ambiguous. 

Problems surface early. Risk reaches leadership with a plan attached, not as a miss explained after the fact. 

Required Qualifications: 

• 5+ years’ experience within B2B sales
• 2+ years leading, coaching, and developing high-performing sales teams in a results-driven environment.
• Proven ability to build, manage, and forecast a healthy sales pipeline, identify gaps, and take action to improve conversion and revenue outcomes.
• Comprehensive knowledge of buyer behavior and how buying decisions are made
• Previous experience using CRM insights, sales metrics, and conversion analysis to understand performance, identify opportunities, and make decisions grounded in data
• Consistent track record of achieving or exceeding revenue, quota, and team performance goals.
• Located in the Atlanta, Georgia Metro area
   

Preferred Qualifications: 

• SaaS, healthcare IT, or EHR experience
• Experience selling to independent or small-group medical practices
• Familiarity with functional or integrative medicine, DPC, or concierge care models
• Experience building or scaling a sales team through a merger

Compensation & Benefits 

• Competitive base salary plus variable compensation tied to team attainment
• Paid Time Off and company holidays
• Comprehensive health, dental, and vision benefits
• Short-term and long-term disability insurance
• 401k plan with matching company contribution 

**This is a HYBRID position based in the Atlanta, Georgia Metro Area**