Department: Sales
Location: Cochrane Toyota, Cochrane, Alberta
Reports To: General Manager / Marketing and Business Development Manager
Position Overview:
Cochrane Toyota is seeking a driven and detail-oriented Sales Manager who thrives in a dynamic, customer-focused environment. The ideal candidate will be a self-starter with strong leadership skills and a proven track record of motivating teams to achieve sales targets. As a key member of our leadership team, the Sales Manager will be responsible for the day-to-day management of the Sales Department, ensuring optimal inventory levels, implementing sales processes, and driving exceptional customer experiences.
Key Responsibilities:
Team Leadership & Development:
- Lead and mentor a team of Product Advisors, promoting a culture of accountability, integrity, and excellence.
- Facilitate onboarding and training programs for new hires, ensuring adherence to Cochrane Toyota’s sales processes and customer service standards.
- Establish performance benchmarks and continuously monitor the team’s progress, providing constructive feedback and coaching to drive improvements.
Sales Strategy & Execution:
- Develop and implement monthly and quarterly sales strategies to meet departmental goals and maximize profitability.
- Manage CRM processes to ensure all leads are being handled promptly and effectively by the BDC and Product Advisors.
- Work closely with the Finance Office to ensure a seamless handoff of customers and efficient deal closure.
- Oversee pricing and inventory management, leveraging industry insights and market trends to maintain a balanced inventory mix.
Inventory Management & Coordination:
- Collaborate with the Inventory Manager to maintain a clear understanding of vehicle allocations, DMA-based priority scales, and stock numbering systems.
- Monitor the status of aged inventory and implement proactive strategies to reduce days on lot, including dealer trades, pricing adjustments, and special promotions.
- Regularly review and audit inventory listings to ensure accurate representation on digital platforms.
Customer Experience & Relations:
- Maintain a high standard of guest satisfaction by promoting a consultative, guest-first approach throughout the sales team.
- Handle escalated guest concerns and manage complex negotiations to achieve win-win outcomes that align with the Cochrane Toyota brand promise.
- Oversee the integration of Sales and Service BDC processes to ensure a seamless guest experience, from initial inquiry to vehicle delivery and ongoing service.
Process Implementation & Improvement:
- Lead the development, documentation, and continuous improvement of Standard Operating Procedures (SOPs) for the Sales Department.
- Monitor and refine the test drive process to ensure it is engaging, controlled, and tailored to highlight Toyota Safety Sense (TSS) features and other key benefits.
- Utilize the DMA-based Allocation Priority Scale to optimize order fulfillment and customer satisfaction.
Data-Driven Decision Making:
- Analyze sales data, customer feedback, and CRM metrics to identify trends and opportunities for improvement.
- Work closely with the Marketing and Business Development Manager to optimize lead generation and improve the quality of inbound leads.
- Provide monthly and quarterly reports on key performance indicators (KPIs), including sales targets, closing percentages, and customer satisfaction scores.
Qualifications:
- Minimum of 5 years of experience in automotive sales management, with a proven track record of achieving sales targets.
- Strong understanding of Toyota products, sales processes, and dealership operations.
- Proficient in CRM systems (experience with PBS preferred).
- Exceptional communication and interpersonal skills, with the ability to lead and motivate a diverse team.
- Strong analytical skills, with a detail-oriented mindset and the ability to make data-driven decisions.
- Ability to adapt to changing priorities and manage multiple projects simultaneously.
- Self-motivated, proactive, and results-driven.
Additional Skills & Requirements:
- Knowledge of Toyota Safety Sense (TSS) and other Toyota-specific features is an asset.
- Familiarity with allocation processes and inventory management best practices.
- Experience developing and implementing SOPs in a fast-paced environment.
Why Join Cochrane Toyota?
Cochrane Toyota offers a dynamic, collaborative, and supportive work environment, with opportunities for career advancement and professional growth. We value our employees and believe in rewarding hard work and dedication.
If you are a self-starter with a passion for driving success and an eye for detail, we want to hear from you!
Skills Required
- Minimum of 5 years of experience in automotive sales management
- Strong understanding of Toyota products, sales processes, and dealership operations
- Proficient in CRM systems
- Experience with PBS
- Exceptional communication and interpersonal skills
- Strong analytical skills and detail-oriented mindset
- Ability to adapt to changing priorities and manage multiple projects
- Self-motivated, proactive, and results-driven
- Knowledge of Toyota Safety Sense (TSS)
- Familiarity with allocation processes and inventory management best practices
- Experience developing and implementing SOPs in a fast-paced environment
What We Do
Cochrane Toyota is a family-owned and operated automotive dealership located in Cochrane, Alberta, established in 2010. The company specializes in new and pre-owned vehicle sales, including Toyota models and certified used inventory, along with professional service and genuine parts. They are committed to delivering high-quality products and exceptional customer service, focusing on building lasting relationships with their clients.
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