Job Title: Sales Manager
Company: Picnic Time, Inc. DBA Picnic Time Family of Brands
We are seeking a highly motivated and results-oriented Sales Manager to join our growing team.
In this role, you will be responsible for managing and growing relationships with our most valuable customers, driving sales, and ensuring their long-term satisfaction. If you have a proven track record of success in account management and a passion for exceeding customer expectations, we encourage you to apply!
Picnic Time is a successful & sunny SoCal-based wholesale supplier of premium outdoor leisure, gift, and promotional products established in a garage in 1982. (Don’t worry, we have a real office now.) We know picnic, we love picnic, and we live picnic – it’s literally in our name.
Who we are: The Picnic Time Family is all about the people. We're a diverse team of hard-working yet easy-going people that care about what we're doing. If it weren't for the amazing group of people at Picnic Time, we wouldn't be where we are today.
What we do: We create quality products that are thoughtful, sustainable, and fun.
When we do it: We've been innovating since 1982 and we don't have any intention of slowing down. The hope is that we'll be here creating great stuff for your kids' kids' kids!
Where the magic happens: We were born in a small garage in West Hills, CA, and moved to a bigger (ware)house in a small town, Moorpark, CA, in 1990. We've been rockin’ the suburbs ever since!
Why we do what we do (this is the big one): Our purpose for existing is to bring family and friends together so that they can make lasting memories...because that's what happiness is all about. Each and every decision we make is ultimately geared toward that goal.
How we do it: We're constantly driving towards our purpose via our 8 core values of Fun, Growth, Integrity, Collaboration, Innovation, Service, Productivity, and Passion.
Mission Statement: To create products that inspire friends and family to come together and make lasting memories – and have a great time doing it.
Responsibilities include:
- Develop and maintain strong relationships with existing key accounts.
- Identify and pursue new key account opportunities.
- Negotiate sales contracts and pricing agreements.
- Develop and execute account-specific sales strategies to achieve revenue and profitability goals.
- Collaborate with internal teams (e.g., purchasing, logistics, marketing) to ensure seamless order fulfillment and customer satisfaction.
- Conduct regular business reviews with key accounts to assess performance and identify areas for improvement.
- Stay informed about market trends, competitive landscape, and customer needs.
- Maintain accurate records of customer interactions and sales activities in the company CRM system.
- Represent the company at industry events and trade shows.
- Proactively address and resolve customer issues and concerns.
Specific Skills Required:
- Bachelor's degree in Business Administration, Marketing, or a related field preferred.
- Proven experience of 5+ years as a Key Account Manager, Sales Manager, or a similar role within a wholesale distribution environment.
- Strong understanding of sales principles, methods, and best practices.
- Excellent communication, interpersonal, and presentation skills.
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint) and CRM software.
- Ability to travel to customer locations nationwide as needed.
- Experience in the housewares, outdoor products, or consumer goods industries is a plus.
Reports to: National Sales Manager
Location:Moorpark, CA 93021
Hours: Monday – Friday 7:30 AM – 4 PM or 8:30 – 5 PM
Salary: $75,000 base
Commissions: Targeted at $15,000/year based on performance targets.
Expected On-Target Earnings: $90,000+ per year (commission is performance-based and uncapped)
Employee Type: Full-time, salaried, exempt from overtime
Benefits: Picnic Time offers a choice of company-subsidized health plans, a 401 (k) plan, paid holidays, and vacation time subject to eligibility requirements. Group dental, vision, life, and disability plans are also available.
Perks: We pride ourselves on always being appropriately perky and almost never overdoing it. Perks for you include actually fun employee events, the product lending program, growth library, employee discounts, tuition reimbursement program, and some pretty cool co-workers.
Skills Required
- Bachelor's degree in Business Administration, Marketing, or a related field
- 5+ years of experience as a Key Account Manager, Sales Manager, or similar role in wholesale distribution
- Strong understanding of sales principles, methods, and best practices
- Excellent communication, interpersonal, and presentation skills
- Proficiency in Microsoft Office Suite, including Excel, Word, and PowerPoint
- Experience with CRM software
- Ability to travel to customer locations nationwide as needed
- Experience in housewares, outdoor products, or consumer goods industries
What We Do
Picnic Time Family of Brands is a family-run company founded in 1982 that specializes in outdoor leisure, entertaining, and gift products. Their portfolio includes brands like Oniva, Legacy, and Toscana, offering items such as picnic baskets, coolers, barware, and outdoor gear. Their mission is to create functional, high-quality products that inspire people to spend quality time with family and friends in the great outdoors.

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