This is a remote position.
The Sales Manager – Riyadh is responsible for driving occupancy and revenue growth across KOFISI Riyadh centre. Reporting to the VP Commercial, the role owns the full sales cycle — from lead generation and broker relationship management through to proposal, negotiation, and deal closure — while leading and developing the local sales team.
This is a proactive, commercially driven role for someone with a strong track record in B2B sales, an understanding of the Gulf / KSA workspace and property ecosystem, and the relationship skills to build a broker network that consistently generates qualified opportunities. The right candidate is confident, self-directed, and willing to travel wherever key commercial decisions are being made.
Occupancy & Revenue Growth
Own and be accountable for achieving agreed occupancy targets across KOFISI Riyadh centre.
Develop and implement a commercial sales plan in partnership with the VP Commercial, aligned to KOFISI Gulf / KSA growth targets.
Monitor sales ratios, conversion rates, and pipeline velocity; adjust tactics to ensure targets are consistently met.
Assist the sales team in closing prospective deals, including attending client meetings and leading final negotiations where required.
Support client flexibility on lease terms where commercially appropriate, working within KOFISI guidelines to close and retain business.
Maintain a clear understanding of how flexible workspaces fit within the broader property and leasing ecosystem in the Riyadh market.
Pipeline Development & Proactive Business Development
Consistently identify, research, and approach traditional occupiers in Riyadh that are suited to KOFISI product.
Identify and proactively engage international companies setting up or expanding in KSA as part of Vision 2030, as well as local corporates approaching lease renewal, positioning KOFISI as the preferred flexible workspace solution.
Generate qualified leads through close collaboration with the marketing team, industry events and forums in Riyadh, and direct outreach to target companies.
Coordinate lead distribution to the business development team and ensure consistent follow-up to maximise conversion.
Work with the VP Commercial to identify new market opportunities and ensure the right collateral and proposals are in place to support them.
Gather and channel client feedback to the relevant internal teams to inform product and service improvements.
Broker Relationship Management
Build and manage a broker network across Riyadh’s commercial real estate market, including local KSA brokers, international firms active in the Gulf, and consultants advising on Vision 2030 expansion mandates.
Build a strong, reliable broker network that consistently generates qualified occupier opportunities and supports pipeline growth.
Act as KOFISI primary commercial point of contact for broker partners in Riyadh; ensure brokers are well-briefed on KOFISI product, pricing, and availability at all times.
Attend broker events, briefings, and industry forums in Riyadh to maintain visibility and position KOFISI as the preferred flexible workspace partner.
Track broker-sourced pipeline separately, measure contribution to overall occupancy, and report performance to the VP Commercial.
Deal Closing & Strategic Travel
Lead and close high-value commercial negotiations, representing KOFISI with confidence at the decision-making level.
Travel wherever key commercial decisions are being made — including markets such as Dubai, London, or an occupier’s global headquarters — to represent KOFISI and lead deal closure discussions.
Ensure all proposals and presentations sent to prospective clients are compelling, accurate, and tailored to the client’s specific needs.
Support client account management meetings with key accounts to maintain relationships and protect existing occupancy.
Act as a brand ambassador for KOFISI in every external interaction, reflecting the standard and positioning of the brand.
Sales Team Leadership & Training
Lead, develop, and motivate the Riyadh sales team to operate at the highest standard of commercial performance.
Drive the agreed sales training programme across all levels of the team, introducing new initiatives where gaps or opportunities are identified.
Mentor and coach team members on the full sales cycle, from prospecting and proposal through to negotiation and close.
Set clear performance expectations and KPIs for each team member; review progress regularly and hold the team accountable to agreed targets.
Ensure all team members are well-versed in KOFISI products, pricing, competitive positioning, and current Riyadh market conditions.
Reporting, Strategy & Cross-Functional Collaboration
Present monthly reports to the VP Commercial detailing the sales team’s pipeline, conversion performance, and progress against occupancy goals.
Analyze sales data and market intelligence to identify trends, surface risks, and propose adjustments to the commercial strategy.
Maintain accurate and up-to-date CRM records across all active prospects, deals in progress, broker accounts, and closed business.
Work with the marketing team to ensure KOFISI brand positioning is consistently reflected in all sales collateral and external communications.
Monitor currency and pricing dynamics in the Saudi Arabia market; flag any material fluctuations that may affect KOFISI commercial positioning or pricing strategy.
Requirements
Qualification & Skills
Experience: 4 to 5 years of B2B sales experience with a demonstrated track record of meeting and exceeding commercial targets, ideally within property, flexible workspace, or a related sector in the Gulf / KSA market.
Broker Networks: Proven ability to build and manage broker relationships that generate consistent, qualified pipeline. An existing network of commercial brokers is a strong advantage.
Deal Closing: Demonstrated experience leading high-value client negotiations and closing complex commercial deals independently.
Market Knowledge: Strong understanding of the workspace, property, and leasing ecosystem in Riyadh, including the competitive landscape and key occupier segments.
CRM & Reporting: Proficient in CRM software and the Microsoft Office Suite, including strong Excel skills. Able to translate data and sales statistics into actionable commercial decisions.
Communication: Excellent verbal and written communication skills. A confident presenter and negotiator, comfortable engaging at C-suite and decision-maker level.
Travel: Willing and able to travel domestically and internationally as required to close business and represent KOFISI.
Arabic language skills and familiarity with KSA business culture are a strong advantage in this market.
Qualifications: Degree in Business, Sales, Marketing, Real Estate, or a related field. Equivalent practical experience will be considered.
Skills Required
- 4 to 5 years of B2B sales experience with track record of meeting commercial targets
- Proven ability to build and manage broker relationships and generate qualified pipeline
- Experience leading high-value client negotiations and closing complex commercial deals
- Strong understanding of Riyadh workspace, property, and leasing ecosystem
- Proficiency in CRM software and Microsoft Office (strong Excel skills)
- Excellent verbal and written communication; comfortable presenting to C-suite
- Willingness and ability to travel domestically and internationally as required
- Arabic language skills and familiarity with KSA business culture
- Degree in Business, Sales, Marketing, Real Estate, or related field (or equivalent practical experience)
What We Do
KOFISI Africa is a leading provider of premium, hospitality-led shared workspaces, offering sophisticated office design and community spaces across Africa.
