Sales Manager, Euro

Who We Are

Holley (NYSE: HLLY) is a leading designer, marketer, and manufacturer of high-performance automotive aftermarket products. Our Euro Division includes two of the most respected names in European performance: Dinan and APR.

• Dinan — Premium BMW, MINI, and Mercedes-Benz performance products with a strong dealer network and reputation for engineering excellence.
• APR — A global leader in performance tuning and hardware for Volkswagen, Audi, Porsche, and other European marques.

Overview

The Manager of Sales – Euro Division will drive sales growth for Dinan and APR by developing key accounts, expanding dealer and distribution channels, and leading day-to-day sales execution.

This is a hands-on sales leadership role for an experienced automotive aftermarket professional who understands the Euro performance market and knows how to build relationships, grow business, and deliver results.

Key Responsibilities

Sales Strategy & Growth

• Develop and execute sales plans to achieve revenue, margin, and growth objectives for Dinan and APR.
• Identify opportunities to increase sales across existing customers, dealers, distributors, and new channels.
• Develop strategies to expand market share within key European performance segments.
• Monitor market trends, competitive activity, pricing, and customer needs to identify opportunities and risks.
• Support new product launches, promotions, pricing initiatives, and go-to-market strategies.

Team Leadership

• Lead, coach, and develop a high-performing sales team.
• Establish clear goals, performance expectations, and accountability.
• Monitor individual and team performance and provide ongoing coaching and development.
• Foster a culture of ownership, collaboration, responsiveness, and continuous improvement.

Dealer & Account Management

• Build and maintain strong relationships with key dealers, distributors, retailers, and strategic accounts.
• Develop account plans and growth strategies for high-value customers.
• Identify and recruit new dealers and distribution partners.
• Increase product penetration and sales within existing accounts.
• Serve as a senior point of contact for key customers and help resolve issues to ensure strong long-term relationships.

Market & Channel Expansion

• Identify new customers, markets, partnerships, and distribution opportunities.
• Expand Dinan and APR’s presence across domestic and international Euro performance markets.
• Develop relationships within the European performance and enthusiast communities.
• Identify opportunities to strengthen dealer coverage and channel performance.

Sales Operations & Forecasting

• Manage sales forecasting, reporting, and pipeline activity.
• Partner with leadership and Finance on budgets, sales plans, and revenue projections.
• Analyze sales performance and customer data to drive business decisions.
• Maintain accurate customer and opportunity information within CRM systems.
• Ensure disciplined execution against revenue and margin targets.

Cross-Functional Collaboration

• Partner closely with Product Management, Marketing, Operations, Customer Service, and Finance.
• Provide customer and market feedback to influence product development and portfolio decisions.
• Coordinate sales activities around product launches, promotions, inventory, and marketing initiatives.
• Help ensure products are positioned effectively for dealers, distributors, and end customers.

Brand Representation

• Represent Dinan and APR at trade shows, dealer meetings, industry events, and enthusiast gatherings.
• Build relationships with industry influencers, installers, dealers, and enthusiasts.
• Support efforts to strengthen brand awareness and engagement within the Euro performance community.
• Serve as a professional and knowledgeable representative of Holley and its Euro brands.

Qualifications

Education & Experience

• Bachelor’s degree in Business, Marketing, or related field preferred.
• 7+ years of progressive sales experience, with 2–3+ years in a sales leadership or management role.
• Automotive aftermarket experience required; European performance experience strongly preferred.
• Demonstrated success managing key accounts, developing channels, and growing revenue.
• Willingness to travel regularly to customers, dealers, distributors,

Why Holley Is a Great Place to Work

At Holley, we’re more than a performance parts company—we’re a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.

Benefits: 

Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status. If you require assistance or accommodation due to a disability during the application process, please contact human resources.