The Role
Drive revenue and market share for KramerAV across East India by owning sales targets, building channel and SI networks, managing pipeline, responding to tenders (including GeM), negotiating deals, coordinating with pre-sales and product teams, forecasting in CRM, and representing the company at regional events. Extensive travel across assigned states required.
Summary Generated by Built In
Sales Manager – East India
DepartmentSales – East India RegionReporting ToRegional Sales Head- North & EastTerritory ManagedWest Bengal, Patna (Bihar), Jharkhand, Odisha and North East IndiaBase LocationMust be based in a metro/key city within East India (e.g., Kolkata, Bhubaneswar, Patna, Ranchi)TravelExtensive travel required across West Bengal, Bihar, Jharkhand, Odisha and the North Eastern statesExperience Required7+ years of sales experience in audio-visual (AV) products, with the last 5 years based and working in East IndiaJoining TimeImmediate to within 45 days of offerEmployment TypeFull-time, Permanent
DepartmentSales – East India RegionReporting ToRegional Sales Head- North & EastTerritory ManagedWest Bengal, Patna (Bihar), Jharkhand, Odisha and North East IndiaBase LocationMust be based in a metro/key city within East India (e.g., Kolkata, Bhubaneswar, Patna, Ranchi)TravelExtensive travel required across West Bengal, Bihar, Jharkhand, Odisha and the North Eastern statesExperience Required7+ years of sales experience in audio-visual (AV) products, with the last 5 years based and working in East IndiaJoining TimeImmediate to within 45 days of offerEmployment TypeFull-time, Permanent
About KramerAV
KramerAV is a global provider of professional audio-visual and collaboration solutions, delivering technology for presentation, connectivity and control across enterprise, education, government, Defense and broadcast environments. As we continue to strengthen our presence across East India, we are looking for an experienced, locally-rooted sales professional to drive growth across West Bengal, Bihar, Jharkhand, Odisha and the North Eastern states.Job Summary
The Sales Manager – East India will be responsible for driving revenue growth and market share for KramerAV's audio-visual and collaboration solutions across the East India region, covering West Bengal, Patna (Bihar), Jharkhand, Odisha and North East India. The ideal candidate has an established network of channel partners, system integrators and end customers across these markets, built over at least five years of working and living in the region, along with a strong track record of selling AV products and solutions.Key Responsibilities
- Own and deliver sales targets for the East India region, covering West Bengal, Patna/Bihar, Jharkhand, Odisha and North East India.
- Develop and execute the regional go-to-market strategy, identifying growth opportunities across enterprise, government, education and corporate segments in the territory.
- Build, manage and expand a network of channel partners, system integrators and dealers across the region to extend market reach.
- Generate and manage a healthy sales pipeline through direct engagement with end customers, consultants and partners across all territory states.
- Present and position KramerAV's audio-visual and collaboration solutions to technical and business decision-makers, tailoring proposals to customer requirements.
- Track and respond to relevant tenders, RFPs/RFQs and government procurement opportunities (including GeM) arising within the region.
- Negotiate commercial terms, close deals and ensure timely collection in line with company credit and collection policies.
- Collaborate with pre-sales, product and technical teams to develop solution proposals and support demonstrations and proof-of-concepts.
- Monitor competitor activity, pricing and market trends across East India, and share market intelligence with leadership.
- Maintain regular travel across the assigned states to service key accounts, partners and emerging opportunities, particularly in North East India.
- Accurately forecast pipeline and maintain up-to-date account and opportunity records in CRM.
- Represent KramerAV at regional trade shows, partner events and industry seminars to build brand visibility across the territory.
Required Experience
- 7+ years of overall sales experience, with substantial and demonstrable experience selling audio-visual (AV) products or solutions.
- Must have lived and worked in East India for the last 5 years, with an established local network across West Bengal, Bihar, Jharkhand, Odisha and/or North East India.
- Proven track record of consistently meeting or exceeding sales targets in a channel and direct sales environment.
- Strong existing relationships with system integrators, dealers, consultants and enterprise/government customers within the region.
- Willingness and readiness to travel extensively across the territory, including North East India.
- Available to join within 45 days of offer.
- Must be based in a metro or key city within East India.
Skills & Competencies
- Strong consultative and solution-selling skills, with the ability to translate technical AV capabilities into customer use cases.
- Excellent relationship-building, networking and channel management skills.
- Strong commercial and negotiation acumen, including experience with collections and credit management.
- Self-driven, target-oriented and comfortable working independently across a large, geographically spread territory.
- Good communication and presentation skills; fluency in English and Hindi, with working knowledge of a regional East India language preferred.
- Working knowledge of CRM tools and MS Office; ability to prepare proposals, forecasts and account plans.
Educational Qualification
Bachelor's degree in Engineering, Business Administration, or a related field. An MBA or equivalent management qualification is an added advantage.Other Requirements
- Notice period / availability: candidate must be able to join within 45 days from the date of offer.
- Base location must be a metro or key city within East India, subject to business and travel requirements across the territory.
- Must demonstrate at least 5 consecutive years of residence and active sales work within East India immediately prior to this role.
Skills Required
- 7+ years overall sales experience selling audio-visual (AV) products or solutions
- At least 5 years living and working in East India with an established local network across West Bengal, Bihar, Jharkhand, Odisha and/or North East India
- Proven track record of meeting or exceeding sales targets in channel and direct sales environments
- Existing relationships with system integrators, dealers, consultants and enterprise/government customers in the region
- Willingness and readiness to travel extensively across the territory, including North East India
- Based in a metro or key city within East India (e.g., Kolkata, Bhubaneswar, Patna, Ranchi)
- Available to join within 45 days of offer
- Bachelor's degree in Engineering, Business Administration, or a related field
- MBA or equivalent management qualification
- Fluency in English and Hindi
- Working knowledge of a regional East India language
- Working knowledge of CRM tools and MS Office; ability to prepare proposals, forecasts and account plans
- Experience tracking and responding to tenders, RFPs/RFQs and government procurement (including GeM)
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The Company
What We Do
Kramer audio visual experiences power creativity, collaboration, and engagement. From AVSM to advanced cloud-based communication, collaboration and control solutions, Kramer creates audio visual experiences that are more engaging, more inclusive and more connected than ever before. Headquartered in the heart of Startup Nation - Tel Aviv, Israel with locations around the world, Kramer’s audio visual experts are designing the future of engagement technology. Physical and digital boundaries have blurred. But no matter how hybrid our world becomes, our desire for real, human connection will never cease. Kramer’s intuitive, seamless technology breaks down walls, bridges gaps, and makes people feel closer together even when they’re far apart.
