Sector: Live Entertainment, Events & Hospitality
Title of role: Sales Executive (Work Placement/ Internship)
Reporting to: Head of Sales & Business Development
Office address: London
WFH/ Office/ Remote: Hybrid
Start date: To be agreed
PT/ FT: Full-time placement (assumed)
Scope for permanent role: Not specified
ABOUT THE COMPANY
A growing live entertainment business delivering music and entertainment experiences across corporate events, sporting venues, premium hospitality, weddings and luxury events. The company is ambitious, creative and commercially focused, offering individuals the opportunity to gain hands-on experience while working alongside an experienced team in a fast-paced environment.
ABOUT THE ROLE
This Sales Executive work placement reports directly to the Head of Sales & Business Development and offers practical exposure to business development, client relationships, entertainment programming and commercial sales processes. The successful candidate will support new business generation, proposal development, CRM management and client outreach activities while learning how opportunities are converted into confirmed bookings.
RESPONSIBILITIES
• Research and identify prospective clients across corporate events, hospitality, sports and agency sectors.
• Support business development activity through email, LinkedIn and telephone outreach.
• Build and maintain targeted prospect and client databases.
• Assist with re-engaging previous clients and inactive leads.
• Support the creation of client proposals and presentations.
• Research entertainment options and help match solutions to client briefs.
• Maintain accurate CRM records and support pipeline management activities.
• Assist with sales reporting, lead qualification and opportunity tracking.
• Research market trends, venues, events and potential partnership opportunities.
• Support client meetings, networking opportunities and commercial projects.
OTHER BENEFITS
• Practical experience within a growing entertainment and events business.
• Exposure to corporate clients, event agencies and premium venues.
• Training and experience using CRM systems, AI tools and proposal development software.
• Opportunities to attend meetings, networking events and site visits.
• Mentoring from experienced sales and commercial professionals.
• Insight into the full sales cycle, from prospecting to confirmed bookings.
WE NEED SOMEONE WHO IS/HAS:
• A strong interest in events, entertainment, hospitality or related industries.
• Excellent written and verbal communication skills.
• Highly organised with strong attention to detail.
• Proactive, enthusiastic and eager to learn.
• Comfortable using digital platforms and technology.
• Interested in developing business development, networking and relationship-building skills.
• Professional, positive and solutions-focused.
• Genuine interest in sales, business development or commercial roles.
• Confidence communicating with prospective clients and stakeholders.
• Good organisational and administrative skills.
• Ability to manage multiple tasks and priorities.
• Previous sales experience is not required; attitude, curiosity and willingness to learn are key.
• Interest in AI and digital tools would be advantageous.
Skills Required
- Strong interest in events, entertainment, hospitality, or related industries
- Excellent written and verbal communication skills
- Strong organisational skills and attention to detail
- Proactive, enthusiastic, and eager to learn
- Comfort using digital platforms and technology
- Interest in developing business development, networking, and relationship-building skills
- Professional, positive, and solutions-focused approach
- Genuine interest in sales, business development, or commercial roles
- Confidence communicating with prospective clients and stakeholders
- Good organisational and administrative skills
- Ability to manage multiple tasks and priorities
- Previous sales experience
- Interest in AI and digital tools
What We Do
The Event Academy is a professional event-management training provider that turns interest in live events into career-ready skills. It offers CIM-accredited qualifications and practical learning through real client projects, live-event work, industry placements, and blended London or online courses. Its portfolio spans Level 3 foundation training through Level 7 postgraduate and degree-alternative programmes, supported by experienced event-industry practitioners.
