SUMMARY
The Sales Engineer I role generates new business opportunities by consistently prospecting, cold calling, and developing relationships with new customers and markets within the assigned territory. This position helps manufacturers transform their operations by promoting cutting-edge machine tools (automated lathes, turret punch press, and combination laser-punch systems) and delivering value-driven solutions that solve real production challenges. The Sales Engineer I will manage the beginning of the sales cycle—from initial contact, to lead generation to handoff to the Regional Sales Manager—while playing a critical role in increasing revenue and profitability for the company.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Meet established sales objectives to support the division operating plan including performing the following sales activities:
- Identify, qualify, and engage new customers and markets through cold calling, networking, and other proactive outreach methods.
- Meet or exceed annual sales targets within the assigned territory, with a strong emphasis on new business development.
- Develop and execute action plans to penetrate new markets, acquire new accounts, and handoff leads to the Regional Sales Manager to expand the company’s footprint.
- Partner with Regional Managers and Dealer Sales Representatives to drive prospecting and close new orders.
- Educate prospects on the value and benefits of the company’s machine tool solutions, positioning products as solutions to customer challenges.
- Represent the brand with professionalism and integrity during all customer and prospect interactions.
- Maintain continuous reporting of sales activities in the company CRM (Salesforce), including leads, opportunities, contacts, accounts, calls, notes, and quotes.
- Prepare and maintain accurate forecasts for orders and new business within the territory.
- Collaborate with internal teams to support lead generation’s efforts and provide feedback on market opportunities.
- Organize and prioritize activities for effective territory coverage.
- Actively promote company products via social media platforms (LinkedIn, Instagram, Facebook).
QUALIFICATIONS
- Bachelor’s degree in Technical or Business field preferred.
- 1–2 years of experience in machine tool, industrial, or capital equipment sales, or equivalent combination of education and experience.
- Previous experience prospecting sales leads, cold calls, and convert leads to customers; track record of achieving or exceeding sales quotas is a plus.
LANGUAGE SKILLS
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
MATHEMATICAL SKILLS
Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. Must have very high level of good judgment due to great number of daily operating decisions that must be made.
OTHER SKILLS AND ABILITIES
- Highly self-motivated and results-driven with a strong focus on new customer acquisition.
- Excellent communication, negotiation, and interpersonal skills.
- Strong technical aptitude in manufacturing; knowledge of CNC machining and fabrication applications preferred.
- Ability to work independently and manage time effectively.
- Experience with CRM systems (Salesforce) and Microsoft Office Suite.
- Exceptional customer service skills with a solution-selling approach.
TRAVEL
This position requires up to 80% travel including overnight and possible international travel. A valid driver’s license and a good driving record are required.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to walk and talk or hear. The employee frequently is required to sit; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee is occasionally required to stand; climb or balance; stoop, kneel, or crouch; and smell. The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee occasionally works near moving mechanical parts and is occasionally exposed to fumes or airborne particles, toxic or caustic chemicals, and vibration. The noise level in the work environment is usually moderate.
Equal Opportunity Employer, including Veterans and Individuals with Disabilities
Skills Required
- 1-2 years of experience in machine tool, industrial, or capital equipment sales, or equivalent education and experience
- Bachelor's degree in a technical or business field
- Experience prospecting sales leads and making cold calls
- Experience converting leads to customers
- Track record of achieving or exceeding sales quotas
- Strong technical aptitude in manufacturing; knowledge of CNC machining and fabrication applications
- Experience with CRM systems, particularly Salesforce
- Experience with Microsoft Office Suite
- Excellent communication, negotiation, and interpersonal skills
- Ability to work independently and manage time effectively
- Valid driver's license and good driving record
- Ability to travel up to 80%, including overnight and possible international travel
What We Do
Murata Machinery USA, Inc. (Muratec) is a subsidiary of Kyoto, Japan-based Murata Machinery Ltd., specializing in industrial automation. The company provides advanced solutions in machine tool technology, automated material handling, clean room automation, and textile machinery. It serves North American manufacturers through four key divisions: Textiles, Machine Tools, Logistics & Automation, and Clean Factory Automation, focusing on delivering turnkey, globally-advanced automated solutions.






