Hi! 👋 I’m Chris, Head of Demand Gen at TLDR. I’m looking for a Product Marketing Lead to join us and help accelerate growth across our sponsorship business by creating assets that educate the market, and make our sellers more effective. You’ll be working directly with me as we shape how TLDR partners with the biggest names in tech and media.
Who We Are
TLDR is a collective of technical newsletters on startups, software engineering, AI, cybersecurity, marketing, product management, and more, with over 6 million subscribers growing 100% year-over-year.
Our mission is to build the paper of record for the tech industry—the trusted source that people who work in tech rely on to inform them about important trends and developments.
About the Role
We're looking for someone who can build product marketing collateral in addition to sales onboarding, training, and enablement content that has a direct and measurable impact on revenue through showcasing product value. You’ll be responsible for reducing ramp time, helping close larger deals, and ensuring every seller at TLDR has the right tools, materials, and talk tracks to win.
This is a highly cross-functional role reporting into the Sales org. You’ll work closely with Account Executives, Account Managers, SDRs, and Leadership.
What You’ll Do:
Define and maintain clear, differentiated positioning for advertiser segments to ensure messaging resonates with target audiences.
Tailor messaging by vertical, audience type (e.g., startups vs. enterprise), or channel, enhancing relevance and engagement across diverse market segments.
Own the development of sales enablement programs to train Account Executives (AEs) and Account Managers (AMs) on positioning and messaging strategies.
Create tools, resources, and training that help sales representatives sell more effectively, including battlecards, objection handling guides, and talk tracks.
Build sales collateral that aligns with buyer journeys, such as one-pagers, case studies, and pitch decks, to support the sales process.
Ensure consistency and quality across all outward-facing sales materials, maintaining brand integrity and messaging coherence.
About You
2–10 years of experience in product marketing or GTM enablement
A track record of promotions and impact in past roles
Deep experience in media or ad sales — this is a must
Strong insights on how to onboard new hires at early-stage companies
Experience building out enablement from scratch at a startup
Proven ability to tie enablement work to revenue outcomes
Skilled at building materials that AEs and AMs actually use
You're Not a Good Fit If You:
Lack media or ad sales experience
Have only worked at large, structured companies
Don’t focus your enablement work on measurable revenue impact
Interview Process
We like to keep things fast, focused, and human. Here's what to expect:
1. Recruiter Screen w/ Brandon
We’ll confirm baseline fit and screen for relevant media experience, startup exposure, and revenue orientation.
2. CEO Interview w/ Dan Ni
A conversation with our CEO to assess startup scrappiness, strategic thinking, and how you approach high-impact work.
3. Written Assessment
You’ll create a 1-page “Selling B2B Media 101” doc to help onboard a new AE from SaaS who’s unfamiliar with media sales.
4. Interview w/ Val
A deep dive on onboarding strategy, playbook development, enablement content, and how you’ve moved the needle in past roles.
5. Final Panel Presentation w/ Dan & Val
You’ll use our media kit and case studies to create:
A 1-pager for AI startups interested in advertising with TLDR
A 10-minute training session with discovery questions, talk tracks, objection handling, and a pitch structure for new AEs
Why You'll Love It
Competitive base salary plus additional performance-based compensation
100% remote company with a shared sense of purpose
Annual team offsite — August 2025, location TBD!
Unlimited PTO — most team members take 2–3 weeks off per year plus holidays
401(k) plan
Comprehensive medical, dental, and vision benefits with a 100% paid option
Paid parental leave
Hardware stipend — MacBook Pro M4, monitor, headset, chair included
Software, Learning & development stipend — we’re a curious group that values growth
Contemporary tech stack and tools — we embrace and expect automation
Autonomy and agency to contribute to the growth of one of the largest tech newsletters in the world
What We Value
Urgency and bias to action
Iterative improvement
Clear communication
Integrity
Resourcefulness
If you need any accommodations in the interview process, please let us know.
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What We Do
TLDR's mission is to build the paper of record for the tech industry, as the trusted source that people who work in tech rely on to inform them about important trends and developments. We help top B2B Cloud Computing companies get their brand in front of an audience of 5 million technical readers. TLDR helps advertisers reach their target audience at scale as if they were advertising on social media, but with the trust and credibility of TLDRs collective of newsletters. We have an average open rate >40%. The types of folks who read (and work!) at TLDR are professionals and enthusiasts in: Tech and startups Developers AI, Crypto, and Fintech DevOps and Cybersecurity Marketing, Product, and Design TLDR is the 5th largest newsletter globally serving sponsors like: AWS Google Shopify Paypal Hubspot Intel DataDog Zendesk Cloudflare Twilio Notion Okta Rippling Snyk Taboola Sentry Vanta Vercel Wiz SecureFrame
Why Work With Us
We're a small team that values continuous learning and internet culture. We're bootstrapped and profitable with no outside investment. This means you get to build with support and runway to think strategically and execute tactically with room to test. We are a low meeting culture that communicates asynchronously, with integrity and humility.
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