Sales Enablement Content Specialist, Personal Investor and Advice & Wealth Management (AWM) Marketing

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Malvern, PA, USA
In-Office
Fintech
The Role

The Events & Seismic team within Personal Investor & AWM Marketing is seeking a detail-oriented and strategic Sales Enablement Content Specialist to strengthen how Vanguard creates, manages, and delivers client-facing content at scale. This operational role ensures that marketing materials are timely, compliant, and aligned with business priorities—enabling impactful, insight-driven experiences for clients and advisors.

In addition to being a key partner to business stakeholders, this role not only supports content development and governance but also provides operational support for Seismic, a powerful sales enablement and content management tool. You will assist with platform roadmap development, coordinate onboarding schedules for new users, and lead testing and adoption of new features to maximize system capabilities. In addition, you’ll champion process improvements and suggest enhancements that drive efficiency and scalability. This dual focus—marketing production and platform optimization—ensures that content delivery is seamless, compliant, and aligned with business priorities.

Responsibilities

  • Execute content strategy and lifecycle management in partnership with business areas, including backlog prioritization, creative development, and rollout planning.

  • Serve as a point of contact for Seismic, helping to manage vendor collaboration, content migration, automation, and system optimization.

  • Ensure compliance and brand integrity by maintaining accurate, approved, and up-to-date content aligned with legal and regulatory standards.

  • Measure and optimize content performance, leveraging analytics and user feedback to inform continuous improvement.

  • Design and implement scalable processes that reduce redundancy, improve time-to-market, and enhance operational efficiency.

  • Partner with internal teams to develop automation workflows and streamline data integration (e.g., formatting and importing content into Seismic).

  • Identify opportunities to expand Seismic’s impact across marketing and sales enablement, driving adoption and innovation.

  • Create clear, engaging, and brand-consistent content for client and advisor audiences, applying Vanguard’s style and tone guidelines.

  • Support special projects and cross-functional initiatives as needed.

Qualifications

  • Minimum of five years of experience in sales enablement, content strategy, marketing operations, or a related field.

  • Proven ability to communicate clearly and effectively, with experience creating and managing client-facing content.

  • Strong project management skills and ability to balance multiple priorities in a fast-paced environment.

  • Experience with content management systems (CMS); Seismic platform experience highly preferred.

  • Familiarity with compliance and governance processes in a regulated industry.

  • Experience with automation workflows and data integration.

  • Proficiency with project management tools (e.g., Workfront).

  • Ability to analyze engagement data and translate insights into actionable improvements.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Vanguard Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.

  • Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
  • Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
  • Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.

Vanguard Insights

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The Company
HQ: Malvern, PA
20,252 Employees
Year Founded: 1975

What We Do

We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.

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