Sales Director

Posted 2 Days Ago
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Traverse City, MI, USA
In-Office
Expert/Leader
Information Technology
The Role
Build and lead Michigan Broadband’s revenue engine across enterprise, commercial, government, institutional, wholesale, and residential segments. Responsibilities include developing go-to-market, pricing, packaging, forecasting, compensation, and value-proposition strategies; building strategic customer relationships; hiring and leading enterprise account executives; overseeing the residential call center manager; and coordinating with executive leadership, engineering, construction, and marketing. The role requires significant broadband or telecom revenue leadership experience and hands-on team and systems building.
Summary Generated by Built In

Michigan Broadband, a leading provider of high-speed communications services, is building a multi-line broadband platform through a combination of legacy assets, acquisitions, and federal broadband programs. Following the February 2026 acquisition of AT&T wireline assets, the company will serve enterprise, government, and residential customers across all of Michigan’s Upper Peninsula and parts of Northern Lower Michigan.


Due to this expansion, we are seeking a Sales Director to design, lead, and scale the company’s entire revenue engine with a long-term view toward building a durable, high-value infrastructure business. 

The ideal candidate will have a builder mindset and thrive in ambiguity and growth.  They will possess high integrity and long-term orientation and be a strategic thinker with hands-on execution bias.  Understanding long sales cycles and relationship-driven markets while being comfortable representing the company to boards and regulators is essential.

This is not a role built to maintain momentum—it’s built to create it. You are not stepping into a finished machine; you are building it from the ground up. Designed for long-term value creation rather than short-term exits, this role offers real ownership, visibility, and influence in shaping the company’s trajectory over the next decade. This is not about managing a sales team, it’s about building, owning, and scaling a growth engine.


Key Responsibilities

  • Design and execute a multi-line go-to-market strategy spanning enterprise & commercial services, government and anchor institutions, and wholesale/carrier services where applicable
  • Build long-term relationships with key enterprise and anchor-institution accounts
  • Translate technical capabilities into clear, compelling customer value propositions
  • Align pricing, packaging, and positioning across all segments
  • Build a forecasting model that emphasizes revenue quality
  • Work closely with executive leadership, network engineering, construction teams, and marketing to ensure revenue plans are grounded in network realities and build timelines
  • Provide leadership to the Residential Call Center Manager
  • Hire, develop, and lead enterprise account executives
  • Creating a culture of accountability, ownership, and execution
  • Provide revenue forecasting, pricing strategy, and go-to-market design
  • Design compensation plans aligned with long-term company value, not short-term volume
  • Position Michigan Broadband as a trusted infrastructure partner, not a commodity ISP

Qualifications

Required

  • 10+ years in revenue leadership roles within broadband, telecom, fiber, fixed wireless, or infrastructure-based services
  • Proven experience selling enterprise and commercial connectivity, government or institutional accounts
  • Experience building revenue systems in multi-product, multi-consumer environments
  • Demonstrated ability to sell personally and build teams

Preferences

  • Regional fiber operators or competitive LECs
  • ISPs that were scaled from early-stage to institutional scale
  • Experience with rural or underserved markets
  • Familiarity with BEAD, RDOF, EACAM, or similar programs

Benefits

Competitive base salary

Meaningful performance-based variable compensation

Long-term incentives

Paid time off and Holiday pay

Health, dental and life insurance

401(k) with match

Skills Required

  • 10+ years in revenue leadership roles within broadband, telecom, fiber, fixed wireless, or infrastructure-based services
  • Proven experience selling enterprise and commercial connectivity, government, or institutional accounts
  • Experience building revenue systems in multi-product, multi-consumer environments
  • Demonstrated ability to sell personally and build teams
  • Experience with regional fiber operators or competitive LECs
  • Experience scaling ISPs from early-stage to institutional scale
  • Experience with rural or underserved markets
  • Familiarity with BEAD, RDOF, EACAM, or similar programs
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The Company
40 Employees
Year Founded: 1908

What We Do

Michigan Broadband Services (MBS) is a Michigan telecommunications and broadband provider serving rural communities and businesses, particularly across the Upper Peninsula and Northern Lower Peninsula. Its services include high-speed fiber internet, voice, mobile and video, with DSL available in more remote areas. The company also offers business connectivity solutions and is a subsidiary of MachTen, Inc.; its roots trace to the Upper Peninsula Telephone Company, established in 1908.

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