Sales Director

Posted 3 Days Ago
Be an Early Applicant
New York, NY, USA
Hybrid
150K-170K Annually
Senior level
AdTech
Sovrn is dedicated to helping content creators do more of what they love and less of what they don't
The Role
The Sales Director will acquire and grow advertiser, agency, and brand accounts in the North American advertising market. Responsibilities include managing sales pipelines and forecasts, developing programmatic advertising solutions, expanding executive relationships, leading cross-functional teams, presenting QBRs, and closing new business. The role requires adtech and programmatic sales expertise, strong executive communication, technical solution-selling skills, and 25–30% travel.
Summary Generated by Built In

About Sovrn

Every interesting company solves important problems for other people.  Sovrn is a Software and Data business that helps Open Web businesses be and remain independent.  We help them understand their business better, operate more efficiently, and make & keep more money.

  • We believe in the freedom and free-flow of information.
  • We believe the Open Web is the largest source of this information.
  • We believe in helping Open Web businesses be and remain Independent.

Through Software products and Data solutions we help our customers:

  • Understand their business better, so they can make better decisions
  • Operate their business more efficiently, so they can invest in what matters most
  • Make (and Keep) more money, so they control their own destiny

Sovrn Core Values: Candid, Customer Empathy, Learning, Scrappy, Second Order Thinking

About the Job

At Sovrn, our Buyer Development team is dedicated to client success. As a Sales Director, you will join a team, bringing a proactive and strategic approach to acquiring new accounts and cultivating growth with existing accounts in the North American advertising market. You will build lasting partnerships with brands, independent agencies and holding companies. 

What You’ll Do
  • Identify strategic opportunities within brands, buyers and agencies, including video, desktop, CTV, and in app, through new activations, curated deals, and auction packages 
  • Serve as a vocal leader and subject matter expert for global engagement with brands, agencies and trading desks  
  • Managing individual relationship targets and expand senior level relationships within brands and agencies
  • Owning the weekly pipeline and revenue forecast for global and regional opportunities
  • Coordinating an internal cross-functional team and serve as the main contact for global executives
  • Partner with client Executives to understand strategic needs and deliver solutions that meet both advertising and overarching business needs
  • Develop customized client solutions by leveraging Sovrn's comprehensive suite of products, including media, commerce, and data
  • Collaborate with your manager and account team to evaluate strategic opportunities, review potential strategies, and deliver impactful solutions
  • Work closely with the Supply and Demand teams, GTM teams in the US & UK, Solution Engineers and Marketing
  • Utilize Salesforce and Excel to manage sales activities effectively
  • Ensure the right resources are prioritized and allocated to each client opportunity
  • Construct and present regular QBRs with strategic analysis, insights, and reporting on MR spend, technology requirements, and the competitive landscape
  • Lead a managed trading solution for SME brands, focusing on performance via a programmatic service partner
What You’ll Bring
  • 5+ years of experience working in adtech, including selling into and building relationships with advertisers, agencies and buyers
  • At least 2 years of experience in programmatic ad sales, familiarity with SSPs, DSPs, trading desks, and DMPs
  • Strong sales-hunting skills, leveraging existing contacts with advertisers and buyers to build a substantial book of business
  • End to end sales cycle management, owning the entire sales process, from prospecting and qualifying leads to closing new business 
  • Understanding of campaign planning & buying
  • Familiarity with how systems work with RTB, including both open auctions and private marketplaces
  • Able to lead Senior Executive conversations both internally and externally
  • Capable of translating strategic goals into detailed plans and actionable objectives Must be able to write a comprehensive business strategy
  • Adept at clearly articulating technical solutions to prospects and clients during sales process
  • Excellent communication and presentation skills, both written and oral, with the ability to communicate with sales teams, executives and clients
  • Proven tenacity in a new business environment, with the ability to navigate obstacles and objections effectively and professionally
  • Willing and able to travel 25-30% for client meetings, local events, and networking opportunities

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms, many skills are transferable, and passion goes a long way. Even more important than your resume is a clear demonstration of accountability and the ability to adapt to changing business priorities while collaborating effectively across teams. We expect you to learn new things in this role and encourage you to apply if your experience is close to what we're looking for.

Location: Sovrn offices are located in Boulder, CO and New York, NY. We believe shared purpose and collaboration lead to deeper relationships, more creative problem-solving, and more learning, faster. For employees located near one of our offices, working in-person is our default. We trust people to use judgment when focused work or life circumstances call for flexibility. 

Compensation and Benefits: The annual base salary in New York is $150,000 to $170,000. This range represents the good-faith estimate of compensation at the time of posting. This range may be modified in the future. Individual compensation decisions are based on job-related education, experience, skills, and work location. In addition to base salary, this role may also be eligible for bonus opportunities, commission earnings, and/or equity awards, subject to the terms of the applicable plans. 

Benefits available to eligible employees include medical, dental, and vision insurance; paid holidays; flexible paid time off; paid medical leave; paid parental leave; short- and long-term disability coverage; life insurance; 401(k) plan participation with company match; commuter benefits; and other wellness and employee support programs.

Equal Opportunity Employer: Sovrn provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status, or any other characteristic protected by law. 

How to Apply: To ensure your application is reviewed, please apply directly to the job posting on our career site. Applications submitted via email will not be considered. Sovrn is committed to providing reasonable accommodations throughout the application and employment process. If you require accommodation due to a disability or medical condition, please contact [email protected].

Recruitment Agencies: Sovrn does not accept agency resumes. Please do not forward resumes to our jobs alias or Sovrn employees. Sovrn is not responsible for any fees related to unsolicited resumes.

Skills Required

  • 5+ years of experience working in adtech, selling to and building relationships with advertisers, agencies, and buyers
  • At least 2 years of experience in programmatic ad sales
  • Familiarity with SSPs, DSPs, trading desks, and DMPs
  • Strong sales-hunting skills and ability to build a substantial book of business
  • End-to-end sales cycle management, from prospecting and lead qualification through closing
  • Understanding of campaign planning and buying
  • Familiarity with RTB, open auctions, and private marketplaces
  • Ability to lead senior executive conversations internally and externally
  • Ability to translate strategic goals into detailed plans and actionable objectives
  • Ability to write a comprehensive business strategy
  • Ability to articulate technical solutions clearly to prospects and clients
  • Excellent written, oral, communication, and presentation skills
  • Proven tenacity in a new business environment and ability to navigate objections
  • Willingness and ability to travel 25–30% for client meetings, events, and networking
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The Company
HQ: Boulder, CO
275 Employees
Year Founded: 2014

What We Do

Sovrn provides products and services to thousands of online publishers to help them understand, operate and grow their business. With thousands of customers deploying advertising, affiliate marketing, and data products across 40,000 websites, Sovrn reaches over 300 million active consumers across more than 11 billion pageviews every day. Sovrn has been a leader in online publisher technology since its founding and has been recognized by IAB, JICWEBS, and TAG for its role in combating fraud and promoting pro-transparency initiatives. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don't.

Why Work With Us

Our culture is comprised of constant learning and career development. Every employee has the opportunity to strengthen their skills and grow. At Sovrn, we focus on internal employees first, helping them move upward and horizontal, so they can reach their full potential. Learning is a core value and its true through and through.

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