We are seeking an accomplished Sales Director to join our APAC sales organization based in Singapore. This is a strategic individual contributor role combining account management and new business development. You will manage a portfolio of large enterprise accounts while actively hunting for new business opportunities. You will be responsible for identifying, pursuing, and closing complex, high-value advertising, media, sponsorship, and event marketing opportunities with technology vendors, service providers and their agencies.
This role offers the unique opportunity to leverage deep understanding of marketing objectives, campaign strategy, and buyer psychology while demonstrating excellence in selling integrated media and marketing solutions to marketing and Business leaders. Success requires fluency in translating marketing challenges into customized packages across advertising, content, events, and sponsorships.
Key Responsibilities
● Manage and grow a portfolio of enterprise accounts through strategic account planning, regular business reviews, and executive relationship building
● Actively hunt for new business opportunities, identifying and pursuing technology vendors who align with Foundry's audience and propositions
● Understand client marketing objectives and translate them into integrated, customized solutions across Foundry's advertising, media, sponsorship, events, and content offerings
● Build and maintain strong relationships with marketing decision-makers, CMOs, senior marketing leaders, and procurement teams within enterprise accounts
● Identify and articulate the business value and marketing ROI of advertising and sponsorship packages, events, and content solutions tailored to client campaigns
● Conduct marketing needs assessments, competitive analysis, and campaign planning sessions to uncover opportunities for expanded partnerships
● Negotiate complex advertising agreements, media packages, sponsorship deals, and multi-year marketing partnerships
● Collaborate with client success, events, creative, and content teams to ensure exceptional delivery of commitments and measurable marketing outcomes
● Forecast and manage sales pipeline, track KPIs, and achieve quarterly and annual revenue targets for both existing accounts and new business development
Required Qualifications & Experience
● 8+ years of enterprise B2B sales experience with a demonstrated track record of both account management and new business development --closing high-value, complex deals
● Proven experience selling advertising, media, sponsorship, or event marketing solutions to corporate clients or agencies
● Deep understanding of marketing objectives, marketing budgets, campaign strategy, and what drives marketing decision-making
● Demonstrated ability to engage and build relationships with senior marketing leaders --CMOs, SVPs of Marketing, Marketing Directors, and brand teams
● Excellent communication, negotiation, and consultative selling skills; ability to translate marketing challenges into integrated solutions and articulate marketing ROI
● Strong prospecting and lead generation skills; comfort with hunting, outbound business development, and pipeline building
● Self-motivated, goal-oriented individual contributor with strong organizational skills, discipline, and resilience in a sales environment
● Proficiency with CRM systems and sales processes; comfort with data-driven decision making and pipeline management
Preferred Qualifications & Experience
● Background in B2B media sales, advertising sales, events sales, or sponsorship management with proven success in similar roles
● Familiarity with the IT/technology industry from a marketing perspective --understanding how tech companies position and market their solutions
Skills Required
- 8+ years of enterprise B2B sales experience
- Demonstrated success in account management and new business development involving high-value, complex deals
- Experience selling advertising, media, sponsorship, or event marketing solutions to corporate clients or agencies
- Deep understanding of marketing objectives, budgets, campaign strategy, and marketing decision-making
- Experience engaging senior marketing leaders, including CMOs, SVPs of Marketing, Marketing Directors, and brand teams
- Excellent communication, negotiation, and consultative selling skills
- Ability to translate marketing challenges into integrated solutions and articulate marketing ROI
- Strong prospecting, lead generation, outbound business development, and pipeline-building skills
- Self-motivated, goal-oriented, organized, disciplined, and resilient
- Proficiency with CRM systems, sales processes, data-driven decision-making, and pipeline management
- Background in B2B media sales, advertising sales, events sales, or sponsorship management
- Familiarity with the IT or technology industry from a marketing perspective
What We Do
Foundry is at the intersection of media and martech. Our industry is about people, not machines. Algorithms, optimization and automation play a role in what we do, but connections and trusted relationships are vital. We derive fully-consented data from our ecosystem of global editorial brands, awards, and events, and use it to power our media, demand generation and martech solutions making them among the most effective in the market. We’re passionate about the fact that tech can be a force for good. Leveraged wisely, it can have a hugely positive influence, and to this end we’re driving progress globally in a number of areas, including diversity and inclusion, tech accessibility and women in leadership, both at our company and through our channels. We are Foundry.
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