The Role
Develop and execute marketing strategies for a senior housing community. Responsibilities include generating leads, managing campaigns, building relationships with residents and families, tracking marketing performance, and coordinating with internal departments. The role requires knowledge of the senior living industry, strong communication and customer service skills, and effective teamwork.
Summary Generated by Built In
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
The Marketing Director is responsible for developing and executing marketing strategies to attract and retain residents for a Senior Housing Community. Key responsibilities include:
- Lead Generation: Conducting outreach and generating leads through various channels.
- Marketing Campaigns: Developing and managing marketing campaigns to promote the facility's services and attract new residents.
- Community Relations: Maintaining relationships with residents, their families, and the community to foster positive perceptions.
- Performance Tracking: Monitoring and analyzing marketing performance metrics to inform decision-making.
- Team Coordination: Collaborating with other departments to ensure a cohesive marketing approach.
- The role requires a strong understanding of the senior living industry, excellent communication and customer service skills, and the ability to work collaboratively with a team.
Skills Required
- Strong understanding of the senior living industry
- Excellent communication skills
- Customer service skills
- Ability to work collaboratively with a team
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The Company
What We Do
Dahlonega Assisted Living is a non-profit senior living community in Dahlonega, Georgia, providing assisted living and specialized memory care services. It fosters an environment of belonging for residents and their families, offering 24/7 care from certified nursing assistants and medication aides. The facility specifically supports residents with Alzheimer's and other forms of dementia through compassionate, professional care.
