Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.
The Role:
As Sales Director, France you will lead a high-performing team of Account Executives and Account Managers responsible for driving New ARR, Renewals, and Expansion across one of our most strategic regional markets. Based in France, you will act as the regional lead and represent the voice of the French market across the business. This role reports to the SVP of Revenue and Growth and is a key member of the EMEA leadership team.
Key Responsibilities:
Leadership & Execution
- Serves as the country' senior commercial leader and site lead, overseeing AM/AE performance while shaping local culture, alignment, and operations.
- Lead a team of Account Executives and Account Managers across New Business, Expansion, and Renewals through a consistent operating rhythm of pipeline and commit reviews, renewal readiness, and quarterly business reviews that maintain focus, accountability, and execution excellence.
- Own execution end-to-end - partnering with SDR and Marketing leadership to drive pipeline creation, enabling AEs to convert new opportunities, and empowering AMs to strengthen, renew, and grow customer relationships.
- Translate global and regional goals into clear commercial priorities and actions that drive measurable results in the French market.
- Lead from the front by joining strategic customer conversations and modelling best-in-class discovery, value articulation, objection handling, and negotiation.
Revenue Delivery and Forecasting
- Deliver plan across New ARR, Gross Dollar Retention, and Expansion ARR for the French region.
- Conduct weekly inspections of pipeline composition, qualification, and value to ensure balance, predictability, and accuracy.
- Apply a Data → Insight → Action approach to identify early indicators, diagnose root causes, and drive repeatable performance.
- Manage executive sponsorship for top French accounts to accelerate strategic deals and proactively mitigate renewal or expansion risks.
Enablement and Collaboration
- Partner cross-functionally with RevOps, SDR Leadership, Marketing, Product, Data, and Customer Success to ensure tight alignment on execution, customer outcomes, and retention.
- Enforce pricing, process, and forecasting rigor to ensure speed, predictability, and consistency.
- Collaborate with Enablement to deploy methodologies, frameworks, and playbooks that raise execution standards across the French sales organisation.
People and Culture
- Build, coach, and retain a high-performing French sales team with strong bench strength and succession planning.
- Provide hands-on coaching to both managers and individual contributors, raising the bar on deal strategy, qualification, and customer engagement.
- Foster a culture grounded in accountability, inclusion, integrity, and high performance.
Key Requirements:
- 7+ years in B2B SaaS, with 3+ years leading multi-layered sales teams (AEs and AMs) focused on New Business and Account Management at 30M - 150M ARR scale.
- Proven track record delivering plan across New ARR, Renewals (GDR), and Expansion in a regional leadership role.
- Deep expertise in forecasting, pipeline inspection, deal strategy, and renewal readiness.
- Hands-on, field-focused leader with strong coaching skills and executive presence.
- Fluent in Salesforce and a modern GTM tech stack (e.g., Gong, Outreach, LinkedIn Sales Navigator, OpenAI, Pigment, Cognism).
- Experience building trusted executive relationships and driving high-value partnerships with leading French enterprises.
- Native-level French fluency and strong English proficiency are required.
At Cognism, we’re not just building a company - we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot!
Our values aren’t just words on a page—they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work.
Here’s what we stand for:
🤝 We Own the Outcome Together.
🤓 We Deeply Understand our Customers.
🏆 We Celebrate Impact Wherever It Comes From.
At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!
Skills Required
- 7+ years of experience in B2B SaaS
- 3+ years leading multi-layered sales teams of Account Executives and Account Managers
- Experience focused on new business and account management at companies with €30M–€150M ARR scale
- Track record delivering targets across new ARR, renewals, gross dollar retention, and expansion
- Deep expertise in forecasting, pipeline inspection, deal strategy, and renewal readiness
- Hands-on, field-focused leadership and strong coaching skills
- Executive presence and experience building trusted executive relationships
- Fluency in Salesforce and modern go-to-market technology
- Experience driving high-value partnerships with leading French enterprises
- Native-level French fluency
- Strong English proficiency
Cognism Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cognism and has not been reviewed or approved by Cognism.
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Fair & Transparent Compensation — Sales compensation for SDR and AE roles is considered broadly in line with market norms, with on‑target earnings seen as attainable for strong performers. Role and location specifics suggest UK SDR pay is near market, enabling reasonable earnings for performers.
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Leave & Time Off Breadth — Annual leave is presented as generous, with an extra day off for birthdays and region‑specific policies. This positions time off as a meaningful part of the core package.
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Parental & Family Support — Maternity and paternity packages are highlighted as “excellent,” with details varying by country. This points to an emphasis on family support in the offering.
Cognism Insights
What We Do
Cognism is a leader in international sales intelligence, setting a new standard for data quality and compliance, trusted by 1800+ revenue teams worldwide. Cognism helps businesses find, engage and close their dream prospects by providing premium company and contact information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers. Next level GDPR & CCPA compliance, combined with innovative technology and integrations with leading CRM and sales engagement partners, make Cognism the number one choice for businesses looking to create a predictable pipeline, find their next best business opportunity and overcome global compliance barriers.
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