Sales Director, East

Posted 2 Days Ago
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New York, NY, USA
Hybrid
130K-175K Annually
Mid level
AdTech • Marketing Tech
The Role
Lead Eastern-region sales by developing new business, building agency and brand relationships, managing the full sales cycle, meeting revenue quotas, and driving client retention and upsell opportunities. The role includes pipeline forecasting, CRM maintenance, client meetings, negotiations, ROI-focused engagement, and collaboration with account management and trading teams. Candidates need online advertising experience, established agency or brand relationships, strong communication skills, and the ability to work independently.
Summary Generated by Built In

Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.

We are looking for candidates in the NYC area. For candidates based in New York, the expectation is 2-3 days in the office.

YOUR ROLE:

The Sales Manager will report to the Vice President of Sales, East. Your responsibilities will include:

1. Business development:

  • Develop new business and build a portfolio of new clients within the X territory

  • Schedule and conduct meetings with key agency and brand decision-makers.

  • Meet and exceed pre-determined Quarterly Sales Goals.

  • Ensure 100% customer satisfaction and retention.

  • Act as a team player and client advocate at all times.

2. Sales:

  • Meet with key brand decision-makers and agencies to prove benefit of Ask Locala’s technology over competition or current solutions.

  • Own the sales cycle – from lead generation, closure, and renewal.

  • Meet and exceed all quarterly and annual sales quotas.

  • Collaborate with account management and trading teams to upsell clients.

  • Must have strong negotiation skills.

3. Reporting:

  • Maintain an up-to-date Salesforce profile – Salesforce proficiency a plus.

  • Weekly pipeline updates shared with Team and Management.

4. CRM:

  • Be present and in touch with clients on regular basis.

  • Maintain account and opportunity forecasting with our CRM.

  • Organize ROI focused entertainment activities.

YOUR PROFILE:

  • Undergraduate degree required.

  • 4-5 years of experience at an ad agency, publisher, ad network, ad exchange, ad server, DSP, or other online advertising roles -- mobile advertising a plus.

  • Established relationships with advertising agencies or brands is a must.

  • Superior professionalism and business acumen.

  • Solution oriented.

  • Self-starter – ability to self-motivate and establish new business.

  • Exceptional organization, presentation and communication skills – both verbal and written.

  • Demonstrated ability to deal with change and be a team-player.

In addition to an engaging company culture, a remote-first work environment and training & development, future Localers can expect a competitive benefits package that includes:

  • Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents

  • 401k with Company Match

  • Paid Parental Leave

  • Paid Vacation, Sick Time & Holidays

  • Base Compensation for this role is around $130-175k + competitive variable compensation

Skills Required

  • Undergraduate degree
  • 4-5 years of experience at an advertising agency, publisher, ad network, ad exchange, ad server, DSP, or other online advertising company
  • Established relationships with advertising agencies or brands
  • Strong negotiation skills
  • Exceptional verbal and written communication and presentation skills
  • Ability to develop new business and meet sales quotas
  • Professionalism and business acumen
  • Ability to self-motivate and establish new business
  • Ability to adapt to change and work as part of a team
  • Salesforce proficiency
  • Mobile advertising experience
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The Company
200 Employees
Year Founded: 2011

What We Do

Locala is a global advertising technology company whose omnichannel platform helps marketers reach local consumers. It uses granular insights and artificial intelligence to support campaign planning, activation, and measurement, personalizing campaigns to local audiences. The company works with leading brands across 40 countries and focuses on helping marketers deliver impact market by market. Its services support brands seeking to plan and evaluate advertising across diverse local markets.

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