Sales Development Representative

At Birdie, we’re reimagining care for older adults. We’re building the technology that powers the future of home healthcare, empowering care teams with tools to deliver better, more dignified care, and enabling older people to thrive in their own homes for longer. Our all-in-one solution powers millions of care visits every month, equipping care providers with the tools they need to deliver exceptional, efficient care.

We’re not here to tinker at the edges. We’re here to radically transform a broken system.

That’s why we’ve built an all-in-one platform that supported over 60 million care visits and enabled care for 116,000 individuals in 2025, and we continue to grow our impact. We’re scaling fast, but staying true to our purpose. That’s why we’re proud to be a B Corp, using business as a force for good.

Founded in 2017, Birdie is backed by world-class investors like Index Ventures, Sofina and Omers. In 2023, we ranked #6 in the Deloitte Fast 50, making us one of the fastest-growing tech companies in the UK. You can check out more about our impact and recognition here.

But speed isn’t the point. Impact is.

As a Sales Development Representative at Birdie, you’ll build relationships with home care owners through a unified all bound strategy, partnering with sales and marketing to engage high-value accounts across every channel. You’ll drive Birdie’s mission, to radically improve the lives of millions of older adults, by showing care agencies how our product enables smarter, preventative care delivery. You’ll join a team of ambitious and adaptable individuals, work closely with your Account Executive and report directly to our SDR Manager.

Where it begins:

You will start your career in sales with our training program. You will learn the fundamental pipeline generation skills (calling, email copywriting, objection handling, social selling, etc.) and study the industry.

Systems and Processes:

Gain proficiency in our prospecting systems (HubSpot) and execute on a prospecting process by setting qualified Meetings and Opportunities through your use of phone, email, and social channels. Be proactive in finding opportunities and become a conduit between prospective clients and your sales executive.

Become a trusted advisor:

The care sector is riddled with challenges, and it needs strong leaders. You will become an expert in understanding our partners’ pains and in advising them on how Birdie can help.

Develop strong working partnerships:

Work closely with marketing, attend in-person events and use content to attain pipeline goals through tightly coordinated account-based sales efforts.

Achieve personal success:

Achieve personal and financial success by exceeding your quota of monthly qualified meetings. Put yourself in the driver seat as you navigate the trajectory of your career!

Professional Development:

You will have regular check-ins with your line manager and team to guide your growth. After gaining competency and consistently exceeding target, you will be eligible to promote in various directions.

Pathways:

Whether you want to go into a full sales role (account executive), management (team lead/ manager), a support role (customer success) or marketing, we can explore these options with you.

• Have the ability to show curiosity, understand, internalise, and summarise others’ perspectives and engage appropriately.

• Have high emotional intelligence, you have the ability to show curiosity, understand, internalise, and summarise others’ perspectives and engage appropriately.

• Are a long-term thinking with the ability to overcome short-term challenges in pursuit of long-term success.

• Display assertive leadership and a strong commitment to excellence in your work. Be willing to challenge the status quo.

• Have a clear understanding of concepts with an exceptional ability to distil learnings eloquently in verbal and written communication.

• Are excited to join us in our London office three days per week.

These are our ideal requirements, but we know some people are less likely to apply for the role unless they are 100% qualified. We promote a diverse, inclusive and empowering culture at Birdie, so please apply if you meet the majority of these competencies.

We believe people do their best work when they’re supported, trusted and inspired. Here’s how we build a world-class employee experience:

💸 Compensation

• Competitive base salary, reviewed against benchmarks annually

• Generous stock options - because we’re building this together

• Bi-annual performance cycles with individual compensation reviews

🧠 Learning & Growth

• Annual personal learning budget and access to training, coaching and mentorship

• Time and space for growth - you set your development goals, we back them

🏡 Flexible Working

• Hybrid working - 3 days per week from our London based HQ

• Budget to set up your home workspace

• Regular in-person meetups, socials and offsites

🏖 Time Off

• 33 days holiday (25 days + public holidays)

• Extra day off on your birthday (use it whenever you like!)

• Company shutdown between Christmas and New Year

• 2 volunteering days each year to give back to causes that matter

👶 Family-first Policies

• Industry leading paid primary and secondary caregiver leave

• 5 paid days for fertility treatments for those who need it

• Private health insurance with AXA

• Wellbeing perks via Happl (gym discounts, mental health support, and more)

🚲 Other Perks

• Cycle to work scheme

• 4% employer pension contribution when you contribute 5% (UK)

• A deeply human, radically transparent culture

Because you want to do meaningful work that improves lives - and grow at speed while doing it. We’re building more than a product - we’re building a movement. A movement to show that tech, when built with empathy and integrity, can change lives.

We’re a team of entrepreneurs, dreamers, and doers. Join us to shape the future of care, work alongside ambitious, kind people, and help reimagine how society cares for its older adults. We dream big, act fast, and work collaboratively with one goal in mind: to create a world where we all age with confidence.

We’re committed to building a diverse team and inclusive culture. That means creating a hiring process that gives everyone a fair chance regardless of background, identity or lived experience.

Need adjustments or support during the application process? Let us know. We’re here to help.

Apply now. Be part of something that matters.